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Ralph Paglia's Blog – May 2012 Archive (20)

Lon Safko - Noted CEO, Author and Marketing Consultant Keynotes AutoCon 2012!

Lon Safko - Noted CEO, Author of "Extreme Digital Marketing", "The Social Media Bible", "Fusion Marketing" and Marketing Consultant to Fortune 500 Companies Keynotes AutoCon 2012!…

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Added by Ralph Paglia on May 31, 2012 at 5:17pm — 12 Comments

New Jersey Dealer Pit Stop

I wanted to personally invite you to an upcoming New Jersey Automotive Conference event on June 12th at the Sheraton Hotel in Eatontown, NJ.  I will be presenting a workshop at the NJ Dealer Pit Stop so join me! 

 

The Dealer Pit Stop is a one day event that will feature 12 workshop sessions hosted by top…

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Added by Ralph Paglia on May 30, 2012 at 10:00pm — No Comments

Mobile Marketing Rises Despite Growth Challenges

Automotive Mobile Marketing Rising Sharply in 2012, Despite the Challenges That Stunt Growth

Automotive Mobile marketing programs and related budget allocations by car companies and dealers are projected to increase in 2012. However, 37% of…

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Added by Ralph Paglia on May 29, 2012 at 10:00pm — 3 Comments

Are You Planning On Attending AutoCon 2012?

If you are planning on attending the AutoConnections Conference and Exposition at the Aria Hotel City Center Las Vegas from September 5th through September 8th, 2012, then we want to feature you in a video.…

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Added by Ralph Paglia on May 26, 2012 at 12:00pm — 4 Comments

Facebook Promotions: Earned Media Through Sharing, Entry Produce Different Results

Facebook Promotions: Earned Media Through Sharing, Entry Produce Different Results



Automotive Social Media Campaigns that…

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Added by Ralph Paglia on May 22, 2012 at 8:40am — No Comments

AutoConnections Conference and Exposition

About AutoCon 2012

The 2012 Automotive Connections Conference & Exposition (aka AutoCon 2012) is brought to you by Automotive Media Partners, LLC. (AMP).  AMP is a company led by Ralph Paglia, Chris Saraceno and Mike Myers who represent the largest online communities for Automotive…

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Added by Ralph Paglia on May 20, 2012 at 11:00pm — 2 Comments

Ford Continues Facebook Advertising After GM Quits

Ford Retains Confidence in Facebook Ads as GM Quits

While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.

Scott Monty, head of social media at…

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Added by Ralph Paglia on May 18, 2012 at 10:55am — 9 Comments

Sad News: Auto legend Carroll Shelby, father of Cobra, Dies in Dallas

Today is a Sad Day for the Automotive Industry and the World of Automotive Enthusiasts... Carroll Shelby has passed away at the age of 89 in Dallas, Texas.…

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Added by Ralph Paglia on May 11, 2012 at 1:30pm — 3 Comments

Social Media Content; Best Days and Times for Car Dealers to Post

Optimal Times for Car Dealer and OEM Link Posting Differ Across Social Networks

When car dealers and automotive marketers are looking to achieve high click counts, the optimal time to post is…

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Added by Ralph Paglia on May 11, 2012 at 12:30pm — 6 Comments

Auto Industry Marketers Lack Confidence in Complex Digital Marketing Abilities

Automotive Marketing Professionals Lack Confidence in Complex Digital Marketing Abilities

Most automotive marketers are not yet confident in their…

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Added by Ralph Paglia on May 10, 2012 at 1:00pm — 4 Comments

Ford Uses Web Video To Drive Consumer Desire

Ford Combats 'Brand Blindness' in Web Video Spots

Video Ads Are First in Ford History That Don't Mention Brand

 …

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Added by Ralph Paglia on May 9, 2012 at 10:00am — No Comments

Dealership Experience Key To Optimizing Car Sales: Research Report

Good dealership experience sells more cars than ever



Lexus, Infiniti, Lincoln and Mercedes-Benz top the list for dealership experience influencing the sale. Buick, Audi…

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Added by Ralph Paglia on May 8, 2012 at 10:30am — 2 Comments

Optimizing Your Dealership's Marketing and Advertising Budget

Please check out my article in the May 2012 issue of Dealer Marketing Magazine:

Optimizing Your Dealership's Marketing and Advertising Budget…

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Added by Ralph Paglia on May 7, 2012 at 5:00pm — 5 Comments

Car Company Results from Super Bowl TV Commercials 3 Months Later

Consumer Recall of Brands, Car Buyer Actions Diverge in Response to Super Bowl Automotive Advertising…

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Added by Ralph Paglia on May 5, 2012 at 8:00am — No Comments

Hire The Winners: Car Dealership Hiring and Recruiting

3 WAYS TO CREATE A WINNING DEALERSHIP

  1. YOU CAN WIN BY DOING THE HIRING YOURSELF

    Hire The Winners Provides World Class In-Store Hiring Tools



  2. YOU CAN WIN BY LETTING US DO YOUR RECRUITING

    Hire The Winners Recruiting Service /…
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Added by Ralph Paglia on May 4, 2012 at 10:00am — No Comments

How To Detect An SEO Con Artist

Top 5 Dead Giveaways of SEO Con Artists and How to Protect Yourself

EDITOR'S NOTE: Thank you to Matt Murray from Dealer.com for drawing my attention to this article with his tweet on the subject...…

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Added by Ralph Paglia on May 4, 2012 at 9:04am — No Comments

Infographic: Creating A Simple Social Media Strategy

How To Create A Simple Social Media Strategy [INFOGRAPHIC]

Source: bundlepost.wordpress.com

Written by Robert M. Caruso

One of the most frequent things I speak or consult on is…

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Added by Ralph Paglia on May 4, 2012 at 8:30am — 3 Comments

Top 5 Automotive Industry Network Traffic Statistics

Top 5 Automotive Industry Social Media Based Network Traffic Statistics from Compete, Inc. for 12 months ending March 31, 2012...

 

Ranking by traffic volume and the sites (including subdomains) submitted to Compete, Inc. for monitoring:…

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Added by Ralph Paglia on May 1, 2012 at 1:30pm — No Comments

Dealers United Introduces Member Deal for May: Lead Generation Services from HookLogic

Dealers United Introduces Member Deal for May: Lead Generation Services from HookLogic…

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Added by Ralph Paglia on May 1, 2012 at 11:30am — No Comments

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