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Ralph Paglia's Blog – May 2011 Archive (28)

HookLogic Appoints David Metter as President, Automotive

Metter to Lead HookLogic's Fast-Growing Automotive Business Unit

 

Ann Arbor, MI—June 1, 2011—HookLogic announced today that David Metter has been appointed president, automotive with responsibility for a burgeoning business unit focused on solutions for automotive industry…

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Added by Ralph Paglia on May 31, 2011 at 8:40pm — No Comments

Twitter to Hit $150 Million in Ad Revenues in 2011

With the Purchase of TweetDeck now Officially Announced, eMarketer Projects that Twitter will Generate $150 Million in Ad Revenues This Year



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Added by Ralph Paglia on May 30, 2011 at 12:00pm — 2 Comments

Online Display Advertising Engagement Tactics

How to Drive Marketing Results with In-Banner Engagement



Download the PDF From EyeWonder Interactive Advertising

 

Click-through rates (CTRs) are not the only way to evaluate the success of an online ad. What advertisers have increasingly…

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Added by Ralph Paglia on May 30, 2011 at 11:20am — No Comments

53.5% of Internet Users Will Read Blogs This Year

Over Half of All Internet Users Read Blogs

According to eMarketer, the number of blog readers in the US will reach 122.6 million in 2011, representing 53.5% of internet users. eMarketer’s estimates of…
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Added by Ralph Paglia on May 30, 2011 at 11:00am — No Comments

Foursquare; Location Based Services Catch On With Consumers

Mobile Users Warm Up to the Check-In

One in five smartphone users now check in…

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Added by Ralph Paglia on May 30, 2011 at 12:30am — No Comments

VinSolutions; Behind The Scenes Look At An Automotive Success Story's Next Chapter

A Behind the Scenes Look at how VinSolutions may be Impacted as a Result of their Acquisition by AutoTrader

 

By now you have heard about and read about the AutoTrader.com announcement that they intend to acquire VinSolutions, and that the deal should close before the end of June, 2011... But, how will thiis impact VinSolutions as a company?  A lot has been written about the acquisition since the announcement from the…

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Added by Ralph Paglia on May 26, 2011 at 12:00pm — 1 Comment

Top 20 Automotive Brand Facebook Pages Worldwide - Germans Dominate!

Top 20 Automotive Brand Facebook Pages (Worldwide) - Check out #11...…

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Added by Ralph Paglia on May 25, 2011 at 6:00am — No Comments

Dealer Magazine Official Vendor Profile and Analysis: AutoTrader.Com Acquires VinSolutions

Dealer Magazine Official Vendor Profile and Analysis: AutoTrader.Com Acquires VinSolutions, And An Award Winning Dealership Marketing System

 

We were about to go to print on an article about VinSolutions when we heard the news that AutoTrader.com was buying the company. After acquiring Kelley Blue Book, HomeNet and vAuto, AutoTrader.com announced they were acquiring VinSolutions last week. “We are…

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Added by Ralph Paglia on May 25, 2011 at 6:00am — 2 Comments

FordDirect Names Stacey Coopes Chief Executive Officer

FordDirect Names Stacey Coopes Chief Executive Officer

DEARBORN, Mich.May 23, 2011 /PRNewswire/ -- FordDirect, a joint venture between Ford Motor Company and its franchise dealers, announced today the appointment of Stacey Coopes as CEO. Coopes previously served as executive vice president of…

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Added by Ralph Paglia on May 23, 2011 at 9:43am — No Comments

AutoTrader Acquires VinSolutions – An Auto Industry Insider’s Perspective

AutoTrader Acquires VinSolutions – An Auto Industry Insider’s Perspective



While I was working as a speaker at the VinSolutions sponsored “Internet Battle Plan” 3 day dealer training workshop in Kansas City on…

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Added by Ralph Paglia on May 22, 2011 at 5:30pm — 14 Comments

VinSolutions Acquired by AutoTrader.com

VinSolutions Acquired by AutoTrader.com

- SOURCE AutoTrader.com - 

ATLANTA and OVERLAND PARK, Kan., May 18, 2011 – AutoTrader.com has signed a definitive…

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Added by Ralph Paglia on May 19, 2011 at 5:30am — No Comments

Effective Audience Targeting Leads to Bigger Display Budgets

Effective Audience Targeting Leads to Bigger Display Budgets

Agencies, advertisers win additional display budget based on audience targeting effectiveness,…

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Added by Ralph Paglia on May 16, 2011 at 11:30am — No Comments

Do Women Bloggers Want to Work with Your Dealership?

Do Women Bloggers Want to Work with Your Dealership and Automotive Brands?

Automotive Marketers must be aware of blogger expectations to foster good…

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Added by Ralph Paglia on May 16, 2011 at 7:00am — 6 Comments

Automotive News Finance and Insurance Week June 7, 8 and 9, 2011

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Added by Ralph Paglia on May 14, 2011 at 1:02am — No Comments

Did Friggatriskaidekaphobia Prevent Auto Sales on Friday?

Did Friggatriskaidekaphobia Prevent Auto Sales on Friday?

 

Friggatriskaidekaphobia, one of several terms for "Fear of Friday the 13th," stirs up all…

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Added by Ralph Paglia on May 13, 2011 at 7:05pm — No Comments

Toyota, I Love You. Goodbye

Toyota, I Love…
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Added by Ralph Paglia on May 13, 2011 at 9:30am — No Comments

John Holt Announcement on ADP, BZ Results and Cobalt Unified Platform

The Road Ahead - Newsletter
  May 10, 2011  
 …
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Added by Ralph Paglia on May 12, 2011 at 9:16am — No Comments

Chrysler Dodge Jeep Marketing Solutions from Dealer.com

Chrysler Digital - Dealer.com - Chrysler Dodge RAM Jeep
Two Online Marketing Solutions Now PAP Approved
Listen, Talk and Connect to Your Social Network with our Social Relationship Manager
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Added by Ralph Paglia on May 4, 2011 at 9:16pm — No Comments

Automotive Marketing Shift To Digital Slows, But Continues Unabated

Automotive Marketing Shift To Digital Slows, But Continues Unabated...

More than half (55%) of US marketers state they have shifted 30% or more of their marketing spend into the digital space in the past three…

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Added by Ralph Paglia on May 4, 2011 at 12:30pm — No Comments

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