DETROIT - Auto marketing veteran Steve Wilhite has joined interactive publisher rep firm Jumpstart Automotive Media in San Francisco as president.
Wilhite, who most recently served as COO of Hyundai after stints at Volkswagen and Nissan, will direct all marketing, sales and product development in the newly created position at Jumpstart. He will report to Jumpstart's CEO Mitch Lowe. Wilhite also has joined the company's board of directors.
"The digital space is… Continue
Added by Ralph Paglia on May 29, 2008 at 6:30am —
Car dealers really turn Ashley Marshall off – and away. Ashley Marshall did almost all of her purchase of a new Subaru on the Subaru of Dallas transaction site. Software developed by Ai-Dealer of Dayton, Ohio, is allowing consumers to get a firm price on a vehicle, do a trade-in and… Continue
Added by Ralph Paglia on May 25, 2008 at 10:30pm —
Strong growth, good prospects... For the full year 2007, online ad revenues
totaled $21.2 billion, according to the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) "2007 Internet Advertising Revenue Report." That was 26% higher than 2006, which was itself a record year.
The IAB and PwC said that Q4 2007 Internet advertising revenues reached $5.9 billion, the highest ever for a… Continue
Added by Ralph Paglia on May 23, 2008 at 12:30pm —
If you guessed online video, you were wrong. If you guessed "enhanced," or interactive TV, you're also wrong. If you guessed video games, or even mobile video, you were also out of the money. But if you were astute enough to look at the name of this new MediaPost publication, the Digital Outsider
, you most likely guessed correctly. Yeah, it's out-of-home.
It's not surprising that outdoor doesn't come top of mind… Continue
Added by Ralph Paglia on May 23, 2008 at 12:00pm —
SEO Question : Are keywords in URL and domain names important? And how does it differ across various search engines? Although this would seem to be a very basic question, I’ve been asked this many times by automotive digital marketing
proessionals. For years, this question has also been frequently asked in many forums and blogs; whether keywords in URL and domain names are important and how each search engine treats such domain… Continue
Added by Ralph Paglia on May 23, 2008 at 7:30am —
CAPTIVA ISLAND, Fla.--Intuit, Cars.com and Lincoln Educational Services are companies in different verticals, with divergent target audiences and customer acquisition models. Yet each one has used analytics and consumer insights gleaned from search to solve a unique marketing dilemma. Executives from iCrossing and SendTec, among others, shared their case studies on search "in the wild" with Search Insider Summit attendees on Tuesday.…
Added by Ralph Paglia on May 21, 2008 at 2:30pm —
View the Recording of this session titled "Staying Strong in a Down Year: Strategies from the Ward's e-Dealer 100" by clicking on the image below:
I enjoyed attending this online webinar and found the information to be useful.… Continue
Added by Ralph Paglia on May 20, 2008 at 8:30am —
According to a new analysis from Scarborough Research
, six percent of all car buyers are classified as Digital Savvy nationally, but Austin (TX) car shoppers are almost twice as likely as the national average to be in this leading edge automotive customer segment. Las Vegas, NV, Sacramento and San Diego are also leading Digital Savvy cities, with 10 percent of their total adult population having this higher level of technological… Continue
Added by Ralph Paglia on May 20, 2008 at 8:00am —
I have used countless numbers of various web sites
, blogs and supposedly hard to get documents in learning how to better manage Google Adwords campaigns... To this day I have not found anything with faster and more direct access to the answers I needed about managing various types of Google Adwords campaigns than this site:
If you… Continue
Added by Ralph Paglia on May 19, 2008 at 5:30pm —
Google’s ambitious effort to take its bidding system across media might be hitting a bump in radio. The company’s program started out fairly well when Google bought dMarc
(since renamed Google Audio Ads) for $102 million plus incentives in 2006. Since then, it must be doing something right. It claims affiliations with 1,600 FM and AM radio stations. dMarc
only had 700 affiliates.
But Google Audio Ads has alienated some radio station owners by trying to force them to… Continue
Added by Ralph Paglia on May 19, 2008 at 3:30pm —
Added by Ralph Paglia on May 19, 2008 at 12:00pm —
For ADM members who may be interested in taking a proactive approach to managing their dealership's reputation using the power of Consumer Generated Content (CGC) web sites, check out the CarFolks.com
dealership program by clicking on the image below and then using the green arrows on the bottom of the page you land on to advance through their presentation:…
Added by Ralph Paglia on May 18, 2008 at 11:30am —
Example of an "I Promise" campaign video produced in Spanish:
Spanish language video used to promote the top 5 reasons Latino customers should choose to do business with Courtesy Chevrolet:… Continue
Added by Ralph Paglia on May 16, 2008 at 1:30pm —
On average, small banner ads on mobile devices
produce the same level of brand recall as the typical 30-second TV spot, according to Stephanie Bauer Marshall, the mobile advertising leader for Verizon Wireless, who shared some of the telecom giant's data at the Mobile Advertising Degree conference in Los Angeles on Wednesday.
Along with executives from mobile ad… Continue
Added by Ralph Paglia on May 16, 2008 at 12:30pm —
Dealership Internet Metrics Evaluation Form Tool for tracking Internet leads and pinpointing areas for improvement:
Dealership Lead Management Metrics Evaluation Form Tool to help you assess your current level of performance and pinpoint areas for… Continue
Added by Ralph Paglia on May 15, 2008 at 5:30pm —
Internet users in the US watched 11.5 billion online videos in March 2008, up 13% over February 2008 and 64% over March 2007, according to comScore Video Metrix
. That is an average of 83 videos watched per viewer during March. Online video viewing is a mainstream activity for Internet users in the US. Nearly three-quarters of the online population watched an online video in March.
Nearly 85… Continue
Added by Ralph Paglia on May 14, 2008 at 3:30pm —
I was at the corner grocery store buying some early potatoes. I noticed a small boy, delicate of bone and feature, ragged but clean,hungrily apprising a basket of freshly picked green peas.
I paid for my potatoes but was also drawn to the display of fresh green peas. I am a pushover for creamed peas and new potatoes. Pondering the peas, I couldn't help overhearing the conversation between Mr. Miller (the store owner) and the ragged boy next to me.
'Hello Barry, how are you… Continue
Added by Ralph Paglia on May 10, 2008 at 9:38am —
Go to the following URL: http://www.google.com/local/add/lookup?hl=en-US&gl=US
The form presented at this URL will ask you for information regarding your dealership, like address, phone number, hours of operation, types of payment you accept and a description of your products and services.
You will then be asked to select the business categories that fit your dealership. You should type in… Continue
Added by Ralph Paglia on May 9, 2008 at 6:00am —
A dealership's website is really just the beginning of a digital marketing strategy... When Matt Cutler joined Visible Measures last October the company was just preparing to launch itself into the public arena. But one of Cutler's first moves was to put on the brakes. As vice president, marketing and analytics, for Visible Measures, a Boston-based company that provides software to track Internet video metrics, Cutler knew that the company's bare bones website and sparsely published blog… Continue
Added by Ralph Paglia on May 8, 2008 at 6:00pm —
The Internet is getting to be old news now. This is our 8th Ward's e-100 issue
and frankly, not much has changed since the beginning. Dealers still grapple with how to report or measure Internet sales. Responding to online leads quickly and effectively is an ongoing challenge — even for the dealerships on the Ward's ranking.
We say… Continue
Added by Ralph Paglia on May 5, 2008 at 4:10pm —