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Ralph Paglia's Blog – April 2012 Archive (15)

Car Company and Dealer Social Network Posts Said Influencing Most Fans Purchase Decisions

Car Company and Automotive Retailer Social Network Posts Said Influencing Most of Their Fans’ Purchase Decisions

There may be some hand-wringing about the ROI of social…

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Added by Ralph Paglia on April 30, 2012 at 12:30pm — No Comments

Dealership Facebook Page; How To Customize Their Appearance

Customizing How Your Dealership's Facebook Page Looks

Instructions from the "Facebook Help Center"…

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Added by Ralph Paglia on April 29, 2012 at 9:30pm — 1 Comment

Dealers Who Want a True Community on Social Media Have to Create It

If You Want a True Community on Social Media, You Have to Create It

To Get the Customers Truly Engaged, Marketers Have to Get Past 'Likes' and Embrace People's Passions

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Added by Ralph Paglia on April 28, 2012 at 1:30pm — 9 Comments

Google Penguin Update Recovery Tips and Advice from Danny Sullivan

Google Penguin Update Recovery Tips & Advice

EDITOR'S NOTE: Many thanks to Joe Olesh for…

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Added by Ralph Paglia on April 27, 2012 at 4:00pm — 2 Comments

Dealership Marketing Machines: What You Need to Know About Ad Technology 'Stacks'

Your Marketing Machine: What You Need to Know About Ad Tech 'Stacks'

Weigh Convenience of One-Stop Shopping Against Your Biz's Need for Innovation and Agility

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Added by Ralph Paglia on April 20, 2012 at 2:30pm — No Comments

Automotive Consumers Place Highest Trust in Earned Media

Automotive Consumers Place Their Highest Levels of Trust in Earned (Social) Media

Online automotive consumers place the most amount of trust in earned media, and the least in ads served on mobile phones,…

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Added by Ralph Paglia on April 13, 2012 at 10:30pm — 1 Comment

Online Video Advertising: Completion Rates More Important Than CTR

When Considering Online Video Advertising, Consider This: Video View Completion Rates Are More Important for Advertising ROI Than Click-Through Rates (CTR)

Automotive Consumers who watch an online…

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Added by Ralph Paglia on April 13, 2012 at 9:04pm — 1 Comment

What NOT To Do If You Want More "Likes" On Your Dealership's Facebook Page

What are some of the things to avoid if you want to get more "Likes" for your dealership's Facebook Page?  Here are a few that I found thanks to a Facebook link posted by Scott Monty...…

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Added by Ralph Paglia on April 12, 2012 at 10:00pm — 23 Comments

Top 10 Automotive OEM Websites

Top 10 Automotive OEM Websites as Measured by Hitwise for December 2011...

Download the Data in Excel file format:…

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Added by Ralph Paglia on April 10, 2012 at 12:00pm — No Comments

Automotive Consumers Vastly Prefer Email for Direct Marketing Messages

Automotive Consumers Vastly Prefer Email for Direct Marketing Messages



Email is by far the most popular channel among…

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Added by Ralph Paglia on April 10, 2012 at 11:00am — 1 Comment

Automotive Customer Centricity Summit 2012

Automotive Customer Centricity Summit 2012

Intelligent Interactions - Creating

& Leveraging True Customer Insight

The Automotive Customer Centricity Summit is a unique event featuring:

  • Real expertise on key topics
  • Exclusive environment for senior executives
  • Strategic and…
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Added by Ralph Paglia on April 3, 2012 at 7:30pm — No Comments

Automotive Social Media Summit 2012

Automotive Social Media Summit 2012

The "3 Cs" of Social Media - Creating, Connecting, & Converting

The Automotive Social Media Summit is a unique event featuring:

  • Real expertise on key topics
  • Exclusive environment for senior executives
  • Strategic and best-practice presentations…
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Added by Ralph Paglia on April 2, 2012 at 7:00pm — No Comments

Social Sharing Drives 1 in 4 Automotive Purchase Decisions

Social Sharing Drives 1 in 4 Automotive Shoppers to a Purchase Decision

1 in 4 online automotive shoppers, who gather information online and login…

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Added by Ralph Paglia on April 1, 2012 at 10:00am — No Comments

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