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Ralph Paglia's Blog – April 2009 Archive (7)

Cashing in on Web 2.0 - Social Networking Sites Help Drive New and Used Car Sales

Facebook. LinkedIn. MySpace. Twitter. If you’re familiar with these websites, chances are you’re working on a strategy to incorporate them into your internet sales process. According to a recent study by The Neilsen Company, time spent on social sites and blogs now accounts for 10 percent of all online activity, ranking ahead of personal… Continue

Added by Ralph Paglia on April 22, 2009 at 9:30pm — No Comments

SEO Pay Per Click Search Ads - Did You Actually Think It's About SEO versus Pay Per Click Search Advertising?

Is there actually some kind of selection process that results in favoring Search Engine Optimization (SEO) over, or instead of Pay Per Click Search Advertising campaigns???? Silly Rabbit! Watch me while I pull a rabbit out of my hat...

These are 2 internet marketing strategies that seem to have somehow become juxtaposed in… Continue

Added by Ralph Paglia on April 16, 2009 at 9:30pm — 9 Comments

Ford Motor Company Emerges as Top Online Automotive Advertiser - Ranked by Results!

Ford Motor Company was the top auto advertiser in January 2009, reaching nearly one-third of the US online audience with 481 million display ad impressions, according to a comScore analysis of online automotive… Continue

Added by Ralph Paglia on April 12, 2009 at 11:00pm — 1 Comment

Search Advertising Will Never Kill Online Display Advertising - Why?

Spending on paid search and display ads is evenly split, but don't expect one to eat the other's lunch anytime soon. Here's why.

Awareness --> Consideration --> Preference --> Purchase

Here are a few basic issues to consider when thinking about the purchase funnel verses the… Continue

Added by Ralph Paglia on April 9, 2009 at 8:00pm — 6 Comments

Online Advertising Pushes Through Recession Pressures to Rise!

-- The recession slows, but does not stop, online ad growth.

As strange as it may sound, the economic downturn may speed up the transition to digital advertising for many marketers.

The Internet’s share of total media ad spending is rising by at least 1 percentage point every year. Simply put: Marketers…


Added by Ralph Paglia on April 9, 2009 at 1:00am — No Comments

Article and Comments from DealerRefresh Post about Social Networking

-- Social Networking is more popular than emailing! What does that mean?

Posted by Alex Snyder | Sunday, March 22, 2009 | Posted in… Continue

Added by Ralph Paglia on April 8, 2009 at 10:30pm — No Comments

Ford Advantage Plan and 0% APR on Ford Lincoln Mercury Vehicles

Ford is different and people are noticing…

But as those of us in the car business know all too well, the car buying public still has concerns about spending money on a new car or truck in today's challenging environment.

So Ford is taking a big step to provide a solution and help bolster consumer… Continue

Added by Ralph Paglia on April 1, 2009 at 3:30pm — 2 Comments

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