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Ralph Paglia's Blog – April 2008 Archive (22)

Web Sales Drives Radio Revenue Growth Off-Air

Web Drives Radio Off-Air... Off-air, which reflects all radio sales activity apart from on-air spots, and is driven largely by advertising sold against radio station digital applications, has eclipsed network radio in annual billings.



Written by Paul Heine, Radio and Records - APRIL 28, 2008



After years of trying to pull itself out of a digital dark age, radio is… Continue

Added by Ralph Paglia on April 29, 2008 at 6:00am — No Comments

Dealership Microsites Have Marketing Managers' Attention... But success is not guaranteed!

If you build a dealership microsite, car buyers and service customers will come, they will engage and you can get the data to prove it. That is the main finding of a newly released Keynote Competitive Research study conducted in October 2007. The company tracked reactions of consumers planning to buy an… Continue

Added by Ralph Paglia on April 28, 2008 at 7:00am — No Comments

Chad Hubler to Ward's Dealer Magazine: "The Internet is tremendous, It’s a giant. It’s amazing what you can do with it"

As a rookie salesman an auto dealership, Chad Hubler remembers hearing the sales manager talking about Internet vehicle sales and marketing. “I thought, ‘What’s that?’” Today, Hubler is general manager of Courtesy Chevrolet, a San Diego store with one of the nation’s most active and ambitious Internet departments.



It is one of several Courtesy dealerships owned by the Gruwell family that has embraced new technologies to sell cars. Six full-time employees assigned exclusively to… Continue

Added by Ralph Paglia on April 25, 2008 at 4:45pm — No Comments

Ward's Dealer Magazine: Search Engine Marketing Can Destroy Dealer Ad Budgets

TAMPA – Auto dealers can get burned buying overly general keyword terms for search-engine marketing, some auto retailers who learned the hard way say. Paying per-click for specific search terms effectively can highlight a dealership’s ranking in the results listings of search-engine Web pages. But if chosen search terms are too broad, a dealership can end up paying for lots of clicks by Internet users who aren’t in the market to buy a vehicle.



That warning flag is raised during… Continue

Added by Ralph Paglia on April 25, 2008 at 4:36pm — No Comments

Ward's Dealer Magazine: Study Measures Ability of Online Marketing to Drive Showroom Traffic

Auto makers continue to struggle with maximizing the potential of their websites to drive consumers into showrooms, says a recent study conducted by ForSee Results, a research firm that measures online customer satisfaction.



According to the study, automotive websites are a major source of information and research for potential buyers, but most car companies are unable to gauge the effectiveness of their… Continue

Added by Ralph Paglia on April 25, 2008 at 4:00pm — No Comments

Ford Posts $100M Profit, Ford Stock Value Soars - North America Improves and Europe Gets Stronger

DETROIT -- Ford Motor Co. surprised Wall Street today with a first quarter earnings report full of black ink -- saying it posted net income of $100 million on total revenue of $43.5 billion. That's compared with a net loss of $282 million on revenue of $43.0 billion during the same period a year ago. Ford stock skyrocketed on the news -- closing the day up 88 cents, or 11.7 percent, to $8.40 a share.…

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Added by Ralph Paglia on April 25, 2008 at 7:30am — No Comments

Online Video Advertising Is One Of The Fastest Growing Digital Marketing and Advertising Sectors

With all the attention being given to video sites such as YouTube and others, what are the implications for dealers and their marketing partners? What I saw at the 4th Digital Dealer Conference and Exposition in Orlando is that Dealers, their marketing managers, as well as many of their ad… Continue

Added by Ralph Paglia on April 23, 2008 at 6:00am — No Comments

Ralph Paglia Workshop at 4th Annual Digital Dealer Conference & Exhibition April 21-23, 2008

The conference will be held at the Gaylord Palms Resort and Convention Center in Orlando, FL. For information on attending this event, contact Jan Cobb at: Phone: (678) 936-4009 or by E-mail: jcobb@premcor.net…

Continue

Added by Ralph Paglia on April 19, 2008 at 11:14am — No Comments

Blended (Universal) Search Engine Results Study

Objective & Background

In December 2007 and January 2008, iProspect partnered with JupiterResearch to develop and field a survey containing questions about the behavior of search engine users. The objective of the survey was to uncover data that would enable search marketers to better understand how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market… Continue

Added by Ralph Paglia on April 16, 2008 at 9:00am — No Comments

Search Engine Marketing Firm iProspect Study Finds Blended Search Dominates User Preference for Selecting News, Image, and Video Results

BOSTON, MA — Search engine marketing firm iProspect today published the iProspect Blended Search Results Study. Sponsored by iProspect and conducted by JupiterResearch, the study reveals that in the case of news, image, and video results, search engine users click specialized content within general search results more than they do within vertical search results.



Download PDF of Study including multiple charts:… Continue

Added by Ralph Paglia on April 16, 2008 at 8:30am — No Comments

Blended (Universal) Search Format Increases Marketers' Visibility

The recently released iProspect Blended Search Results Study, conducted by Jupiter Research, found that search engine users click specialized content within general search results more than they do within vertical search results:



36% of search engines user click "news" results within blended search results, while only 17% click a "news" result after conducting a news-specific search

31% of search engine users click "image" results within blended search results, while 26% click… Continue

Added by Ralph Paglia on April 16, 2008 at 8:30am — No Comments

US Auto Dealership Jobs Hit 8-Year Low - But Management Numbers are Higher

Dealership jobs hit 8-year low by Donna Harris at Automotive News - Employment at new-vehicle dealerships sank this year to the lowest level since 2000, the U.S. Labor Department reports. In February, the most recent month for which data are available, franchised dealerships employed 1,096,100 U.S. workers — virtually the same as in February 2000. Dealership employment peaked at 1,151,000 in September 2005, the department says.



Paul Taylor, chief economist of the National Automobile… Continue

Added by Ralph Paglia on April 14, 2008 at 8:01am — No Comments

Scientific Management Practices Applied to Automotive Digital Marketing

Can Scientific Management practices be applied to automotive retail marketing? Marketing is so often the domain of guessing and wishful thinking. Scientific management refers to the application of the 10 Marketing Laws of Scientific Management, the fundamental principles that each dealer should apply in order to generate a Return On Marketing Investment (ROMI). When analyzing your marketing programs, evaluate your dealership's marketing strategy and tactics using these laws and then prioritize… Continue

Added by Ralph Paglia on April 13, 2008 at 7:30am — No Comments

Reputation Management for Car Dealers

The issue of reputation management is becoming more significant to car dealers every week. If the negative information is from someone who actually bought a car from the dealership, then there are always issues of free speech that are tough to overcome. True is true, false statements made by people can create negligence if a dealer can prove they harmed his business. The most effective way to counter negative consumer generated content (CGC) publications about a dealership is to generate a… Continue

Added by Ralph Paglia on April 10, 2008 at 7:30pm — 3 Comments

Eyeing Cost Per Click Prices as Search Volume Keeps Growing

SEM is chewing on other media budgets. Even as some marketers rein in spending to hedge against further economic problems, search engine marketing (SEM) is in great shape—at least for the moment. Search engine advertisers and agencies surveyed for the Search Engine Marketing Professional Organization (SEMPO)-sponsored "2007 State of the Market" survey listed multiple reasons for the SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs,… Continue

Added by Ralph Paglia on April 9, 2008 at 12:00pm — No Comments

If you REALLY want it, I’ll drop my price!

I went to the National. I collect sports memorabilia and the National is the place where everyone who is a serious collector or dealer goes. People fly in from all over the world to buy and sell every kind of sports collectible imaginable. And 50 sports celebrities are there signing autographs (for a fee). I got there early because I’m not just a… Continue

Added by Ralph Paglia on April 8, 2008 at 4:58am — No Comments

Automotive News: ADP, Ford plan online services for dealers

by Ralph Kisiel - Automotive News | April 7, 2008 - 12:01 am EST

Ford Motor Co. has chosen ADP Dealer Services as its partner to provide digital advertising services to its dealerships across the United States. Ford is expected to formally unveil the national plan during dealer meetings this week in Las Vegas. Ford marketing chief Jim Farley has pledged the automaker's support for boosting local advertising. Digital marketing helps dealers reach potential customers with online… Continue

Added by Ralph Paglia on April 7, 2008 at 10:11pm — No Comments

Using Online Digital Marketing and Advertising to Generate Opportunities To Do Business

There are many ways that dealers and ISM's can use online advertising to drive increased volumes of "self-generated" leads... Just remember this, learning how to become a good angler and eating fresh, wild-caught fish (your own leads) is a heck of a lot better than buying farm raised fish slaughtered a week ago, (3rd party leads) then shipped to a Safeway Supermarket (lead provider)... Digital Advertising may not be for every dealership, but those of us who have used dealer generated marketing… Continue

Added by Ralph Paglia on April 7, 2008 at 9:00pm — No Comments

Latest Key Performance Metrics for Automotive Digital Marketing Professional Community

Here’s where we are at with the key activities data showing what is happening at AutomotiveDigitalMarketing.com:

• There have been over 84,962 member visits to AutomotiveDigitalMarketing.com

• There are 703 members on Automotive Digital Marketing Professional… Continue

Added by Ralph Paglia on April 7, 2008 at 8:06pm — No Comments

Monday Motivational Quote

"Success seems to be connected with action.

Successful people keep moving.

They make mistakes, but they don’t quit."




- Peter… Continue

Added by Ralph Paglia on April 7, 2008 at 7:09am — No Comments

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