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Ralph Paglia's Blog – March 2018 Archive (12)

Artificial Intelligence Takes Lion's Share of Digital Advertising Spend

AI is Already Helping Your Brand in Social

According to eMarketer research published in September 2017, programmatic ad spending in…

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Added by Ralph Paglia on March 30, 2018 at 12:00pm — No Comments

JD Power Introduces New CEO... David Habiger (Friend of Jay Leno)

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Added by Ralph Paglia on March 25, 2018 at 2:00am — No Comments

IzmoCars Shares 7 Content Promotion Tools for Your Auto Dealer Website

Creating good content alone will not drive traffic to your auto dealer website... Dealers need to promote their content!

   …

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Added by Ralph Paglia on March 25, 2018 at 12:30am — No Comments

CarSaver and Walmart Expand Program to Make Car Buying Easy

CarSaver to Open 250 Car Shopping Centers at Walmart Stores

 

Bentonville, Ark. and Miami, Fla. – March 21, 2018 – Walmart and CarSaver today announced they will expand a program that helps…

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Added by Ralph Paglia on March 23, 2018 at 11:00am — No Comments

Detailed SEO Checklist for Dealer Website Audit and SERP Rank Upgrade

How to Conduct an SEO Audit of a Car Dealership Website: Checklist for 2018 Edited and Reposted from Instructions Written by Gregory Mount…

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Added by Ralph Paglia on March 23, 2018 at 3:28am — 1 Comment

JD Power: Who Has The Best Automotive Marketing Website?

JD Power Automotive Website Evaluation Study

Cross Device (AWESxD) - Desktop Site (2018)…

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Added by Ralph Paglia on March 22, 2018 at 4:00am — No Comments

Official FTC Announcement Regarding CDK Global Acquisition of Auto/Mate DMS

FTC Challenges CDK Global, Inc.’s Proposed Acquisition of Competitor Auto/Mate, Inc.

Acquisition would harm competition in dealer management system software for new car…

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Added by Ralph Paglia on March 21, 2018 at 1:00pm — No Comments

Ten+ Benefits of Video Marketing for Car Dealers

First 10 Benefits of Video Marketing (see bonus)

More and more car dealerships are taking advantage of video marketing. Video marketing has consistently shown that it is one of the best marketing strategies, particularly for car dealers, because it allows a dealership to be flexible and…

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Added by Ralph Paglia on March 17, 2018 at 4:00am — No Comments

Edmunds Announces Their Sixth Annual Five Star Dealer Awards

Edmunds Presents the Sixth Annual Five Star Dealer Awards to More Than 350 Dealers Nationwide…

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Added by Ralph Paglia on March 12, 2018 at 9:00pm — No Comments

5 Creative Car Dealership Marketing Ideas You Haven’t Heard Of From Jazel

The team at Jazel had a blast showcasing some dealership marketing genius in…

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Added by Ralph Paglia on March 5, 2018 at 2:00pm — No Comments

Ford Bet On Aluminum - Did They Win?

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Added by Ralph Paglia on March 1, 2018 at 6:00pm — No Comments

Maryann Keller Calls Automotive Digital Marketing Shakeup Imminent

Is a Shakeup Imminent in the Automotive Digital Marketing Space?…

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Added by Ralph Paglia on March 1, 2018 at 1:30am — 1 Comment

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