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Ralph Paglia's Blog – March 2013 Archive (9)

More Car Dealers Report LinkedIn, Twitter and YouTube More Effective Than Facebook

Facebook Who? More Biz Owners (including car dealers) Say They Find LinkedIn, Twitter, YouTube to be the Most Effective social media marketing tools...…

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Added by Ralph Paglia on March 27, 2013 at 6:00pm — 4 Comments

CRM Triggered Personalized Customer Emails Outperform Bulk Email Campaigns for Car Dealers

Personalized Promotional Offers and Event/Time CRM Triggered Emails Seen Delivering Stronger Results than Mass Email Campaigns for Car Dealers and Automotive Marketers…

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Added by Ralph Paglia on March 23, 2013 at 10:30pm — 5 Comments

Use Social Media "Big Data" to Create Dealership Content Marketing Strategy

Mining Social Data to Create a Content Strategy

Edited and revised from article written by  for …

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Added by Ralph Paglia on March 14, 2013 at 8:11pm — 6 Comments

Email Marketing: Timing May Not Be Everything, But It Does Matter!

Experian Marketing Reports that most Car Dealer sent targeted email campaigns are deployed in AM – Yet, the Best Results are seen with Emails sent in the Evening...

As…
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Added by Ralph Paglia on March 13, 2013 at 11:00am — 2 Comments

Big Surprise: Tablets Surpass Smartphones For Website Traffic in February

Adobe Reports That Tablet Based Website Traffic Surpassed Smartphone Based Traffic in February 2013

   

Written by

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Added by Ralph Paglia on March 11, 2013 at 7:00pm — 19 Comments

America's #1 Suzuki Dealership to Become Subaru of Wichita

Suzuki of Wichita to Become Subaru of Wichita (from Scott Pitman, Operating Partner, Suzuki of Wichita)

March 7th, 2013 | ***FOR IMMEDIATE RELEASE***

From Scott Pitman, Operating Partner and Chief Evangelist – Suzuki of Wichita (and now Subaru of Wichita).  

The Suzuki of Wichita family is…

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Added by Ralph Paglia on March 7, 2013 at 4:27pm — 2 Comments

Email, Social Media, Blogging and Case Studies Are Most Important To Business Marketing

If B-2-B Marketers Identify Email and Social media as their Most Important Digital Tools, then what does that say about Email and Social Media as a Customer Retention and Relationship Management Tool for Automotive Consumers?…

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Added by Ralph Paglia on March 7, 2013 at 10:30am — 1 Comment

Can Car Dealers Use Twitter Promoted Tweets To Drive Traffic and Calls?

 Twitter Says Promoted Tweets Are Working for Businesses, Including Car Dealerships...…

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Added by Ralph Paglia on March 6, 2013 at 1:30pm — 2 Comments

Google Certified Dealer Website Supplier String Automotive Sees 2013 as Their Break-Out Year

String Automotive Started Providing Car Dealers with Websites 7 Years Ago... They have now grown and become a source of innovation and competitive advantage for Car Dealers. 
 
Recently, we have become aware of the…
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Added by Ralph Paglia on March 1, 2013 at 4:00am — 12 Comments

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