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Ralph Paglia's Blog – March 2011 Archive (14)

2012 Honda Civic Sneak-Peak Review

2012 Honda Civic Sneak-Peak Review

The 2012 Honda Civic is a celebration of its heritage of surpassing super-high mileage landmarks, combined with progressive features and superior affordability. Sticking…

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Added by Ralph Paglia on March 31, 2011 at 9:30pm — No Comments

Google Adwords; Easier Negative Keyword Management

Duncan Parry

Easier Negative Keyword Management in AdWords

In January, Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Maybe it was…

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Added by Ralph Paglia on March 30, 2011 at 4:00pm — No Comments

Integrated Social Media Marketing for Car Dealers at Digital Dealer Conference in Orlando

 

Integrated Social Media Marketing for Car Dealers



From electing an American President to toppling an Egyptian Dictator, there seems to be no limits to what Social Media can do, but what about driving profitable business into today's dealership?…



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Added by Ralph Paglia on March 28, 2011 at 8:03pm — No Comments

Auto Industry Social Media Site Visitor Traffic for February 2011

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Added by Ralph Paglia on March 14, 2011 at 10:30pm — No Comments

Internet Battle Plan Dealer Seminar and Workshop in Kansas City


Added by Ralph Paglia on March 14, 2011 at 8:29pm — No Comments

Slick New Mobile Social Tool Called Mogwee

Ning Launches Slick New Mobile Social Tool Called Mogwee

Mogwee launched on March 1, 2011, an ambitious new…

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Added by Ralph Paglia on March 14, 2011 at 4:36pm — No Comments

INTERNET BATTLE PLAN V IN KANSAS CITY ON MAY 18-20

Jim Ziegler and VinSolutions Host 'Internet Battle Plan V' in Kansas City on May 18-20

 …
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Added by Ralph Paglia on March 13, 2011 at 11:00pm — No Comments

US Online Advertising Market to Reach $50B in 2011

US Online Advertising Market to Reach $50B in 2011



The US online advertising market will reach $50.3 billion in revenue by 2011, more than doubling 2007 levels and growing 24% annually (CAGR), as brands increase their online ad spend and publishers improve ad targeting, inventory and yield management, according…

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Added by Ralph Paglia on March 10, 2011 at 12:22pm — No Comments

Microsite Marketing Strategy for Car Dealers

For Today's Dealership, One Website Is Simply Not Enough To Remain Competitive!…

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Added by Ralph Paglia on March 8, 2011 at 6:00am — 1 Comment

Direct Marketing 101 - Step by Step Approach

Direct Marketing 101

Know a direct mail campaign is the answer to your marketing woes, but stumped about where to start? We’ll help you learn the basics of an effective marketing strategy.…

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Added by Ralph Paglia on March 6, 2011 at 1:30am — No Comments

Humor Can Be Your Best Targeted Marketing Strategy

Illustration of crying tomato sitting on bus bench next to an onion

Humor Can Be Your Best Targeted Marketing Strategy

 

If the saying holds true that the shortest distance between two people is laughter, then it’s likely that the marketer who fearlessly goes for the jocular stands a better chance of disarming today’s increasingly knowledgeable and sophisticated consumers.



Case in point:…

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Added by Ralph Paglia on March 5, 2011 at 4:03pm — 2 Comments

New Prospecting Methods Help Pinpoint Ideal Automotive Consumers

Multiple people sitting and standing in a subway car

New Prospecting Methods Help Pinpoint Ideal Automotive Consumers

 

After recent years of diminished luster among some automotive marketers, sales and service customer prospecting appears to be striking gold once more.

 

Buoyed by a host of new statistical models and tools that facilitate the search for new car buyers…

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Added by Ralph Paglia on March 5, 2011 at 2:32pm — 2 Comments

Online Video Gains Momentum

Online Video Gains Momentum in 2010

The online video market continued to gain momentum in 2010, with an average of 179 million Americans watching video each month,…

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Added by Ralph Paglia on March 3, 2011 at 11:00pm — No Comments

Honda Site Makes Shoppers Happy

Honda Site Makes Shoppers Happy

In addition to providing new vehicle shoppers with adequate information that is easy to access, the most useful automotive brand websites must also provide a consistently satisfying experience across all points of entry, including the home page and…

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Added by Ralph Paglia on March 3, 2011 at 11:00pm — No Comments

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