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Ralph Paglia's Blog – March 2009 Archive (12)

Rising Car Sales - Economic Commentary: Bright Prospects for a Steep Auto Sector Recovery

(March 2009) Summary: In recent months, auto sales and auto production have been stunningly slow. Sales are substantially below the long-term sustainable rate and production has slowed in reaction to slower sales and a pile-up of excess inventories. However, both sales and production have either already bottomed or are extremely close to the bottom. In… Continue

Added by Ralph Paglia on March 30, 2009 at 6:30pm — No Comments

AUTO INDUSTRY BAILOUT: Rick Wagoner to quit GM under U.S. pressure as 2nd bailout nears

WASHINGTON (Reuters) -- General Motors CEO Rick Wagoner will resign under pressure from the Obama administration as the government prepares to announce Monday a second bailout for the company and Chrysler LLC.

Wagoner, a career GM executive and CEO since 2000, is stepping down as the top U.S. automaker… Continue

Added by Ralph Paglia on March 29, 2009 at 10:00pm — No Comments

Google, Yahoo!, MSN Search Queries Using Multiple Keywords Continue to Rise

Google, Yahoo! and MSN Live search queries with 8+ words continue to rise at a steady rate... The use of keyword searches that are eight or more words long increased 20% in the period between February 2008 and February 2009, and search queries averaging five to more than eight words have increased 9%,… Continue

Added by Ralph Paglia on March 21, 2009 at 3:30pm — 1 Comment

Ford Grows Marketshare, GM and Chrysler Left Behind, Shrinking in Ford's Rearview Mirror!

Ford's Strategy to Build Brands, Discount Less Pays off As Ford Takes Market Share Away from GM and Chrysler By Jean Halliday

DETROIT ( -- Suddenly, the wind is at Ford's back. Maybe it's the rising quality of its cars. Maybe it's the halo surrounding Ford… Continue

Added by Ralph Paglia on March 16, 2009 at 10:30am — No Comments

Vanity Phone Number Advertising is More Memorable to Car Buyers than URLs Listed in Offline Advertising

Consumers have a 45% higher recall of toll-free, vanity 800 telephone numbers than they do of many car dealer website addresses, and those that do remember web URLs often go on to research a dealer’s competition, finds a recent… Continue

Added by Ralph Paglia on March 16, 2009 at 12:57am — No Comments

Dealer Used Car Sales Rise - The Only Good News in the Car Business... Lately.

Search high and low through statistics about U.S. auto sales and you'll find practically nothing to brag about these days. But one silver lining does emerge: sales of "certified pre-owned" vehicles.

Even through the industry's darkest days, sales of certified pre-owned units for most automakers selling in the… Continue

Added by Ralph Paglia on March 14, 2009 at 4:15pm — No Comments

When is Pay Per Click Search Advertising Right For Your Dealership? When is it NOT Right For Your Dealership?

One of my job functions is recommending online marketing strategies for specific dealership situations. Over the last ten years, I’ve looked at a lot of different dealership situations, selling a wide range of brands. In many of these situations, we provide a comprehensive search engine ranking analysis, scope of work proposal and an investment summary. In most… Continue

Added by Ralph Paglia on March 14, 2009 at 4:12pm — No Comments

Professional Mentoring: Why Do We Share Knowledge, Wisdom, Lessons Learned and Best Practices with other Automotive Professionals?

Here's a question for you... Why do so many automotive professionals share highly valuable information, knowledge, contacts, documents, spreadsheets, presentations of various types, videos,… Continue

Added by Ralph Paglia on March 14, 2009 at 4:04pm — 1 Comment

Google to Deploy Behavioral Targeting for Website Display Advertising with Placements across Largest Advertising Network

At Google, we believe that ads are a valuable source of information — one that can connect people to the advertisers offering products, services and ideas that interest them. By making ads more relevant, and improving the connection between advertisers and our users, we can create more value for everyone. Users get more useful ads,… Continue

Added by Ralph Paglia on March 14, 2009 at 4:03pm — No Comments

Sanderson Ford Lincoln Mercury Volvo of Glendale, Arizona uses Digital Marketing Strategies for Success

When you’re an auto dealership in the number 5 market in the country, there’s no time to take things slow. You’ve got to stay focused, stay energized and stay informed.

That’s what’s happening in the Internet department at Sanderson Ford in Glendale, Ariz., a suburb of Phoenix. There are 11 other dealerships in the Phoenix metro area, and four of… Continue

Added by Ralph Paglia on March 5, 2009 at 11:30am — 1 Comment

Southwest In-Flight Internet Access - This Article is Being Published from 34,000 feet above the Sierra Nevada Mountains!

Some of you may be aware that I was one of the "Charter Subscribers" to the first public access Internet Service Provider in 1986... CompuServe. Well, today i get to claim being the first ADM Professional posting an online Forum Discussion while at crusing altitude aboard a commercial flight. Yup, I happened to get on what is… Continue

Added by Ralph Paglia on March 3, 2009 at 7:30am — 4 Comments

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