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Ralph Paglia's Blog – February 2012 Archive (16)

CarChat24 announces Jeff Sterns as Vice President of Sales and Business Development

CarChat24 announces Jeff Sterns as Vice President of Sales and Business Development

 

Palm Harbor, FL – March 1st, 2012 – ChatLead.com, Inc/CarChat24, a leader in 24/7 Staffed Auto Dealer Chat Support, and Dealer Chat Software as a Service, announced today the appointment of Jeff Sterns as Vice President of Sales and Business Development. Sterns joins the team in a leadership role and will focus on the continued growth of the overall CarChat24 business in…

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Added by Ralph Paglia on February 29, 2012 at 10:02pm — No Comments

Toyota Partners with Samsung

The cars that are being driven on the roads today are more advanced in terms of technology that most people ever thought would happen. And this phenomenon of cars becoming more advanced is only beginning as more and more companies team up with electronic providers to…

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Added by Ralph Paglia on February 28, 2012 at 2:48pm — No Comments

Smart Web Concepts Joins Facebook® Preferred Developers Consultant Program

Smart Web Concepts Joins Facebook® Preferred Developers Consultant Program

Smart Web Concepts is One of the First Consultants Recommended for Building Automotive Brand Presence with Facebook

Smart Web Concepts,…

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Added by Ralph Paglia on February 28, 2012 at 10:00am — No Comments

GroupCars Wins a Gold Stevie Award

Sales Automation Solution – New

GOLD STEVIE WINNER:

GroupCars

Memphis, TN:

GroupCars automotive purchasing…

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Added by Ralph Paglia on February 28, 2012 at 5:30am — 1 Comment

Niche Social Networks Continue to Attract More Members

Users and Marketers Warm to Niche Social Networks



Pinterest, Tumblr show fast growth and increased potential for marketers…


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Added by Ralph Paglia on February 28, 2012 at 3:30am — No Comments

Google Channel Partnerships Team News

A few updates from your Google Channel Partnerships Team

We finally have the updated webinar list - which starts tomorrow! - available for you and included at the bottom of this email.  We look…

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Added by Ralph Paglia on February 27, 2012 at 5:00pm — 3 Comments

"Car Men" Movie Premiere; A Film About Frank Myers Auto

Film About Frank Myers Auto Scheduled To Make Free Online Premiere


The film "Car Men" is scheduled to make its online premiere following the success of its limited-run U.S. theatrical premiere in November, its stunning first-place finish on television in December, and its…
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Added by Ralph Paglia on February 27, 2012 at 5:00am — 4 Comments

Online Consumers Trust Branded Site Ads Most, SMS Text Ads Least

Online Consumers Trust Branded Site Ads Most, SMS Ads Least

Online consumers place the most trust in advertising they find on branded websites,…

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Added by Ralph Paglia on February 24, 2012 at 10:00am — No Comments

Dataium ASI™ (Auto Shopper Intensity) index declines in January

Fleets Help Auto Industry's Month Over Month Forecast To Remain Steady

Dataium ASI™…

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Added by Ralph Paglia on February 24, 2012 at 9:30am — 2 Comments

2012 US Sales Forecast Increases to 14M New Vehicles

Sales Forecast to Reach 14M Rate for February

Early-year strength prompts J.D. Power to raise outlook for year

Photo credit: J.D. Power and Associates…
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Added by Ralph Paglia on February 23, 2012 at 11:53am — No Comments

Google Automotive Shopping Behavior Study 2011

Google Automotive Shopping Behavior Study 2011

Today's vehicle shoppers research and decide faster than ever. They use a diverse set of online tools in their research process and have high expectations from brands throughout…

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Added by Ralph Paglia on February 21, 2012 at 9:30pm — No Comments

You Helped Create 88,000 New Jobs in America Last Year!

In 2011 the Auto Industry Created 88,000 New U.S. Jobs... With Many More to Come!…

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Added by Ralph Paglia on February 19, 2012 at 7:14am — No Comments

Online Data Drives Offline Experience Optimization

Online Data Seen Key to Optimizing Offline Experience

90% of global company marketers believe that using online data to optimize the offline experience will be either very important (51%) or quite important (39%) in the next few years, …

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Added by Ralph Paglia on February 16, 2012 at 12:00am — 1 Comment

Authentic Vehicle Walk-Around Video Versus Contrived B Roll TV Spots or Pan and Zoom Fakes

What types of video work better? Authentic Vehicle Walk-Around Presentations or Videos assembled from OEM supplied "B Roll" intended for TV Spots... Or, the ever popular mass produced Pan and Zoom "fake" videos made from the still images photographed for inventory listings?

 

Last week I had the honor and privilege of both attending and speaking at the Digital Marketing Strategies Conference produced by Carrie Hemphill, Brian Pasch, Glen Pasch and the team at…

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Added by Ralph Paglia on February 9, 2012 at 6:30pm — 52 Comments

Honda Won the Super Bowl Before It Even Began

Fresh Numbers:

Honda Won the Super Bowl Before It Even Began

Automakers Dominate Most-Watched Ads On the Web

 …

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Added by Ralph Paglia on February 6, 2012 at 9:00am — 6 Comments

Facebook Advertising Revenue Grew 69% in 2011

Facebook Ad Revenue Grew 69% in 2011

Facebook advertising revenue reached $3.15 billion in 2011, representing an increase of almost 69% from $1.87 billion in…

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Added by Ralph Paglia on February 3, 2012 at 7:00am — No Comments

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