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Ralph Paglia's Blog – February 2009 Archive (13)

Put the Spotlight on UGC, Social Network, Web 2.0 Site Participants and take a Look at What They are Doing

Chart on left shows US User-Generated Content Consumers and Creators, 2008 & 2013 (millions and % of Internet users)

A Spotlight on UGC Participants - eMarketer estimates there were nearly 116 million US user-generated content consumers in 2008, along with 82.5 million content creators. Both numbers are set to climb significantly… Continue

Added by Ralph Paglia on February 22, 2009 at 12:00am — No Comments

Reasons that US Internet Users Use Social Networking Sites - How Can Car Dealers Plug in to Social Networkers’ Behavior

Chart on left shows Reasons that US Internet Users Use Social Networking Sites, November 2008 (% of respondents)

Plugging in to Social Networkers’ Behavior... Dealers do best by helping customers do what they like.

In the social media arena, automotive marketers know that traffic is high and increasing, but social networks have… Continue

Added by Ralph Paglia on February 21, 2009 at 11:30pm — No Comments

Ford Benefits as GM, Chrysler Stumble - Why Are So Many Car Buyers Switching to Ford?

Union Givebacks, Rising Market Share Are Tied to Rivals' Bad News; Why Some Shoppers Switch to Ford


Ford Motor Co., which hasn't taken a dime of government bailout loans, is benefiting from the troubles of its two cross-town competitors in Detroit, General Motors Corp. and Chrysler LLC.

GM and Chrysler are… Continue

Added by Ralph Paglia on February 20, 2009 at 5:00pm — No Comments

Millennials Generation Car Buyers Want New Technology from What They See as ‘Old’ Auto Industry

More than half (56%) of Millennial-generation consumers in the US think the auto industry is “old,” and 33% say it is not innovative, yet most believe that auto companies’ use of technology will be key to engaging them in the future, according to a… Continue

Added by Ralph Paglia on February 20, 2009 at 2:30pm — No Comments

How to Get $495 of Your Registration Fees for 6th Digital Dealer Conference in Las Vegas Reimbursed by ADP Dealer Services

Don’t miss out on the biggest retail automotive e-commerce event of the year!

Get Your Digital Dealer Registration Fee Reimbursed by ADP

And, here's an offer that is ONLY available to ADM Professional Community Members, and Ford-Lincoln-Mercury franchised dealers. If you are an ADM member, and you attend the 6th Digital Dealer… Continue

Added by Ralph Paglia on February 18, 2009 at 4:30am — 1 Comment

How Dealers can use Video Powered Email Campaigns and Automated Email Templates - Jeremy Gould Inspired this Article!

Has anyone perfected video emails?

Are you interested in finding a well balanced system that includes content and the lead management tools needed in an integrated package for video email responses and marketing campaigns?

There are several well known Vehicle Inventory (pan and zoom) or custom made… Continue

Added by Ralph Paglia on February 15, 2009 at 4:00pm — 4 Comments

Digital Advertising; How Does CPM Cost Effect the Dealer's ROI, and What About the 99% that do NOT click on the Ads?

The visual illustrations of marketing and sales funnels that most car guys know and love apply very well to digital advertising audience quality. And when it comes to the value of impressions made by a dealer's advertising campaigns, the quality of the audience seeing thos ads is a mjor component of ROI from the campaign. What is the value that a Digital Advertising campaign's… Continue

Added by Ralph Paglia on February 14, 2009 at 7:00pm — No Comments

Bummer of the Month: Google Decides to Kill Google Audio - Dealers Lose Best Radio Advertising Buying Resource They Ever Had!

In the midst of all the troubling economic news that seems to come out every day, this piece not only bothers me quite a bit, but is quite unexpected. Last month when Google announced they were getting rid of Google Print, which allowed many dealers to buy Newspaper Advertising space at far below the normal costs,… Continue

Added by Ralph Paglia on February 14, 2009 at 3:30pm — 14 Comments

Advertising Age Announces Their Super Bowl Ad Winner: Hyundai's Big Marketing Idea

Automaker's Assurance Program Spot Won't Win Any Polls, but It Might Actually Move Some Metal - by Jonah Bloom

It won't top any of the many meaningless Super Bowl ad charts, but the best advertising in the big game was Hyundai's "Contract."

The spot itself is not a visual extravaganza like the Coke or Audi spots, nor was it made according to the trite… Continue

Added by Ralph Paglia on February 8, 2009 at 9:30pm — 5 Comments

Web 2.0, Social Networking and the Impact of technology on today’s society

Ross Dawson is a global expert on Web 2.0, Social Networking and the Impact of technology on today’s society.

He first appeared as a guest on The Connections Show over a year ago - but the pace of evolution on the Internet is so rapid that the only constant is change itself. So I thought it was worth getting Ross back again, to bring us up to date on recent developments.

If you're a fan of Social Networking, Web 2.0 or just the Internet in general - you'll find this worth… Continue

Added by Ralph Paglia on February 8, 2009 at 3:30pm — No Comments

Grant Cardone Video Strategy Of The Week: WORK

"Grant Cardone is so sharp at business and the various 'businesses' of living, he makes a samurai sword look like a butter knife. To see him in action is to understand the meaning of creating opportunity and being in command of an audience." - Jim Meskimen, Actor, Director

Please visit Grant Cardone's website at:…


Added by Ralph Paglia on February 3, 2009 at 3:00pm — No Comments

What's Your Excuse? by Grant Cardone

EDITOR'S NOTE: Sometimes I run across something that is just too good to not share with the ADM Professional Community, and this is one of those. I copied and pasted this from Grant Cardone's web site at: I…

Added by Ralph Paglia on February 3, 2009 at 3:00pm — 3 Comments

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