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Ralph Paglia's Blog – February 2008 Archive (27)

Spring 2008 Digital Dealer Conference and Exposition Speakers - Gaylord Palms Resort in Orlando, FL

The planning of the speaking program for the Spring 2008 Digital Dealer Conference & Exposition is well under way and promises to not only build on the previous two events, but will reach even higher in helping fulfill attendees’ goals and aspirations.

This is a conference put on by Dealer…


Added by Ralph Paglia on February 7, 2008 at 9:30am — No Comments

comScore Releases Rankings of Top U.S. Internet Properties

comScore Releases Rankings of Top U.S. Internet Properties Based on Number of Display Ads Delivered

Yahoo! Sites Ranks as Top Ad Publisher with 19 Percent Share of Online Display Ads…


Added by Ralph Paglia on February 6, 2008 at 9:30pm — No Comments

The Digital Marketing Year 2007

comScore has released their annual web site metrics summary in a recently released report, The 2007 U.S. Internet Year in Review highlighting the major trends in U.S. Internet activity. The study finds that that top gaining properties and site categories featured some of the top Internet brands, including Google, Facebook, Wikipedia and Craigslist.

  • Social networking giant reaped the benefits…

Added by Ralph Paglia on February 6, 2008 at 8:49pm — No Comments

Honda’s deliberate path drives sales growth

Limited vehicle line, attention to detail keys to automaker’s success

Image: Mendell and Fukui
John Mendell, left, an executive vice president for…

Added by Ralph Paglia on February 4, 2008 at 7:50pm — No Comments

Grabbing Those Valuable Search Minutes

FEBRUARY 4, 2008

Paid search continues to attract a large proportion of US online ad spending.

How much do advertisers spend for paid search relative to the audience for those ads?

Viewed by the people marketers look to reach,…


Added by Ralph Paglia on February 4, 2008 at 9:27am — No Comments

Search Engine Optimization (SEO) Web Based Toolset

Keyword-Rich Domain Suggestion Tool Having a KEYWORD-RICH domain name is an important factor of Search Engine Optimization.  This tools will suggest keyword rich domain names.…


Added by Ralph Paglia on February 2, 2008 at 4:00pm — No Comments

List of Best and Worst Practices for Search Engine Optimization of Dealership Web Sites

Here is a SEO Action Item list organized into sections and item numbers. Each section contains a list of the factors that affect dealership web site rankings with Google, MSN, Yahoo! and the other search engines. Each SEO Action Item contains a positive (+1), negative (-1) or neutral (0) rating factor because I believe a point based weighting scale is helpful when trying to better understand the impact each action…


Added by Ralph Paglia on February 2, 2008 at 3:00pm — No Comments

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