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Ralph Paglia's Blog – February 2008 Archive (27)

Product Development and Info-Marketing Seminar with Jim Ziegler and Fred Gleeck

April 12th-13th, 2008 in Atlanta, GA would certainly be a good investment in growing your professional capabilities and career potential. You can get more details on this dynamic, fun and productive seminar event at http://www.ItsMyGoal.com…

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Added by Ralph Paglia on February 28, 2008 at 6:30pm — 4 Comments

Top 100 Ford Internet Sales Dealers for 2007 Calendar Year

Five Star Ford North Richland Hills TX 36 1 390 20.70% fivestarfordnrh.com

Sam Galloway Ford Lincoln Merc Fort Myers FL 19 2 302 -9.30% samgallowayford.com

Tomball Ford, Inc. Tomball TX 34 3 295 18.00% tomballfords.com

Ford Country Henderson NV 10 4 287 -5.30% fordcountryhenderson.com

Galpin Ford North Hills CA 35 5 286 5.50%… Continue

Added by Ralph Paglia on February 27, 2008 at 1:00pm — No Comments

How to Use Keyword Matching Options to Optimize Paid Search Ads

You can waste a lot of money -- or fail to earn your share -- if you haven't learned to use the keyword matching features available for Pay Per Click (PPC) ads on Google AdWords, MSN AdCenter, or Yahoo! Search Marketing. When you set up keywords to bid on, you need to select the appropriate kind of keyword matching -- or you'll be assigned the default Broad Match, which could cost you dearly.



With Paid Search you're trying to get the highest number of sales conversions at a cost that… Continue

Added by Ralph Paglia on February 27, 2008 at 10:13am — No Comments

Online Research Drives Offline Retail Location Sales

Here comes the “Precision Shopper.” Any retailer who isn’t using the online channel to promote offline sales—as well as online sales—is missing a sizable opportunity.



”Today, online consumers think nothing of shopping across a retailer’s stores, Web site and catalog,” says Jeffrey Grau, eMarketer Senior Analyst and author of the new report, Multi-Channel Retailing, “As a consequence, online product… Continue

Added by Ralph Paglia on February 26, 2008 at 11:00am — No Comments

Courtesy San Diego Email-Video-Microsite Database Marketing Campaign

Here's a great example of using a combination of email, online video and model-specific microsites to pull together an effective and personalized autoresponse targeted to customers who have submitted leads from 3rd party lead providers... Here's the email structure sent out by the dealership as best as I could copy and paste it into this Blog posting format:

Hi Ralph,



Please… Continue

Added by Ralph Paglia on February 26, 2008 at 8:30am — No Comments

OEMs and Dealers Fight for Online Advertising Inventory

Carmakers are finding they have a new rival for online ads: dealers.



Now that auto dealers are finally embracing the Internet, popular third-party sites like Edmunds.com and Cars.com are the subject of bidding wars.



CPMs at such sites have risen to as much as $34 compared to only $4 two years ago, according to Cheril Hendry, president of HLF Brandtailers in Irvine, Calif.



Hendry, who handles marketing for 35 local dealers, said the third-party sites have been… Continue

Added by Ralph Paglia on February 25, 2008 at 12:29pm — No Comments

Dealer Profitability Has Stagnated for 7 Years

American Auto Dealer profits seem to be stuck in neutral since 2001...



For the sixth straight year, U.S. auto dealer profitability failed to improve in 2007. When considering the current and continuing credit crunch, combined with industry projections of slumping sales in 2008, the prospects for dealership profits in 2008 don't look much brighter.



The average franchised new-vehicle dealership made a net pretax profit of 1.5 percent of sales last year, according to National… Continue

Added by Ralph Paglia on February 25, 2008 at 6:00am — No Comments

Washington Post's Mensa Invitational (comedy)

Here is the Washington Post's Mensa Invitational which once again asked readers to take any word from the dictionary, alter it by adding, subtracting, or changing one letter, and supply a new definition.

Here are the winners:



1. Cashtration (n.): The act of buying a house, which renders the subject financially impotent for an indefinite period of time.



2. Ignoranus: A person who's both stupid and an asshole.



3. Intaxication: Euphoria at getting a tax… Continue

Added by Ralph Paglia on February 24, 2008 at 12:29pm — No Comments

10 Billion Video Views Online in December 2007 by 141 million Americans

A recently released comScore Video Metrix service report, revealed that U.S. Internet users watched more than 10 billion videos online during the month of December, 2007, representing the single heaviest month for online video consumption since comScore initiated its tracking service. Google Sites saw substantial growth and extended its video market share gains, now accounting for nearly one out of every three videos viewed online.



Erin Hunter, comScore executive vice president of… Continue

Added by Ralph Paglia on February 22, 2008 at 8:30am — No Comments

Exceed Automotive Internet User (AIU) Online Inventory Expectations with Intelligent Videos

SiSTeR Technologies' director of business development provides tips for tying broadband video more closely into the shopping experience.



By Tomer Alpert



There were more than a billion views on Yahoo! Video in January 2008... That's a lot of people watching a lot of online video. Such is the new state of the online… Continue

Added by Ralph Paglia on February 22, 2008 at 7:30am — No Comments

Reputation Management for Car Dealers

In 2008 a new phrase has been coined “Online Dealership Reputation Management”. In other words, good old fashion customer service meets the net. Over four years ago MyDealerReport.com brought a level of accountability to the automotive industry with the introduction of dealer ratings and reviews. It has taken this long for the industry to catch up, but it better late than never. Well, I wouldn’t say… Continue

Added by Ralph Paglia on February 19, 2008 at 9:00pm — 4 Comments

How to Find and Attract New Customers

Is Your Dealership Attractive?



There’s an old adage that says, “A business must grow to survive.” This is especially true for automotive dealerships. Over time, some of your customers will move away, some will change lifestyles, and others will leave for a myriad of other reasons that are beyond your control. In other words, if your dealership isn’t constantly attracting new customers to replace them, you will eventually find yourself with no customers left.



This… Continue

Added by Ralph Paglia on February 18, 2008 at 12:47pm — No Comments

LinkedIn: Automotive Digital Marketing Professional Group Now Available on LinkedIn

Automotive Digital Marketing Group on LinkedIn



You’re invited to join the Automotive Digital Marketing Group on LinkedIn. Joining will allow you to find and contact other Automotive Digital Marketing members on LinkedIn. The goal of this group is to help members:



* Reach other members of Automotive Digital Marketing

* Accelerate careers/business through referrals from Automotive Digital Marketing… Continue

Added by Ralph Paglia on February 18, 2008 at 8:00am — No Comments

Yahoo! Guidance: Ten landing page tips to turn visitors into customers

There’s something about a ten-item list that makes us want to get all Hestonian on you and break out the archaic pronouns, especially when it comes to something like getting people who visit your site to actually buy from you. After all, you work hard to get clicks. What could be more important than turning those clicks into customers?



Convert Your Clicks



But we’re kind of a live-and-let-live… Continue

Added by Ralph Paglia on February 17, 2008 at 3:30pm — No Comments

Ford Dealer Connection Premier Website Customization Service

Here are some examples of the optional Ford Dealer Connection Premier Customization Service:



1) www.hopkinsfordonline.com They utilize newspaper ads, internet specials, etc…They also have a body shop page and internet coupons.



2) www.burlingtonlm.com Utilizing one of the new Model Specific videos (Lincoln MKX). Very SHARP! Also, they have internet coupons, Newsletter, newspaper… Continue

Added by Ralph Paglia on February 17, 2008 at 9:56am — No Comments

Automotive Marketing Experts Outline Success Strategies for 2008

Dealer Marketing Magazine's Automotive Marketing Experts Outline Success Strategies for 2008



2008 Dealer Marketing Panel of Experts:



Dean Evans

Ralph Paglia

Scott Toland

Alexi Venneri

Charlie Vogelheim



Editor’s Note: With the prospect of flat new car sales this year and an uncertain economy, auto dealers should be placing their… Continue

Added by Ralph Paglia on February 16, 2008 at 8:14pm — No Comments

Digital Dealer Magazine Cover Story; April 2007 Featuring Ralph Paglia

Ralph Paglia: e-Business Director, Courtesy Chevrolet

by : Digital Dealer



In 2006, Arizona was the fastest growing state in the country, and Phoenix is currently the fastest growing city in the state. Growth is fueling an extraordinarily strong, vibrant economy and a boom in the Hispanic population. Twenty-four… Continue

Added by Ralph Paglia on February 15, 2008 at 5:43pm — No Comments

NY Times: 4 News Companies Ally to Sell Ads on the Internet

New York Times - February 15, 2008

4 News Companies Ally to Sell Ads on the Internet

By LOUISE STORY



Four large newspaper companies are joining forces to sell advertisements on the Internet, hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.



Each of the four companies — the Tribune Company, the… Continue

Added by Ralph Paglia on February 15, 2008 at 1:18pm — No Comments

Bernarsdville VW Receives Prestigious Performance Recogntion from VOA

Letter sent to Dealer by Volkswagen of America as posted on:

http://www.bernardsvillevw.com/ou/bernardsville-volkswagen

"I would like to take this opportunity to congratulate you and your sales team, on behalf of the Volkswagen Group of North America, the Eastern Region and Area 2, for an outstanding sales effort in 2007. In many cases a team will distinguish itself by… Continue

Added by Ralph Paglia on February 13, 2008 at 11:30am — No Comments

ADP Dealer Services Launches Digital Advertising

HOFFMAN ESTATES, Ill.--The Dealer Services Group of Automatic Data Processing, Inc. today announced the launch of Digital Advertising, a comprehensive managed solution for maximizing a dealership’s online reach and overall marketing results.



ADP’s Digital Advertising is specifically designed to:



* Generate more Showroom and Web traffic

* Deliver higher quality Web Leads and Phone Calls

* Increase Dealer web site conversion rates

* Communicate the Dealer’s… Continue

Added by Ralph Paglia on February 12, 2008 at 10:00pm — No Comments

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