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Ralph Paglia's Blog – January 2013 Archive (16)

Kelley Blue Book Ranks Top 25 Used Cars

Kelley Blue Book Ranks Top 25 Used Cars Based on Traffic to Their Information Pages at KBB.com

Posted on Auto…
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Added by Ralph Paglia on January 29, 2013 at 5:00pm — 2 Comments

Facebook Customer Engagement with Business: 89 Percent Driven by Photos

Photos Posted on Facebook Represent 89% of the Most Engaging Business Posts, Including Car Dealers...…

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Added by Ralph Paglia on January 27, 2013 at 11:30am — 6 Comments

Digital Marketing Strategies Conference Workshop Schedule

After reviewing the Digital Marketing Strategies Conference Workshop Schedule shown below, your next action item should be…

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Added by Ralph Paglia on January 25, 2013 at 10:00am — No Comments

How To Create Your Dealership's First LinkedIn Advertising Campaign

Getting Started with LinkedIn Advertising for Your Dealership

Most people working in management position at dealerships and dealer groups have figured out that LinkedIn is a remarkably effective tool for networking with business owners and auto industry…

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Added by Ralph Paglia on January 24, 2013 at 9:30am — No Comments

Friends and Family Online Most Trusted Source for Vehicle Selection and Car Buying Guidance

Family and Friends Still Most Trusted for Vehicle Shopping and Car Buying Decisions

American Automotive Consumers still look first to their friends and family for advice regarding their major purchase decisions, according to a…

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Added by Ralph Paglia on January 23, 2013 at 10:00am — 2 Comments

Luxury Brand Marketers Investing More in Digital Marketing and Social Media

Luxury Automakers expect Digital Marketing and Social Media to see increased focus in 2013

Faced with a luxury consumer who has high mobile expectations and a demonstrated tendency …

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Added by Ralph Paglia on January 22, 2013 at 11:00am — No Comments

Half of American Car Buyers Engage with Companies on Social Networks - What about Dealers and their Employees?

Half of all Automotive Consumers say they Engage with Businesses on Social Networks... What about Car Dealers?…

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Added by Ralph Paglia on January 20, 2013 at 4:30pm — 2 Comments

Two ADM Scholarships for Digital Marketing Strategies Conference

First Class Educators (FCE) has agreed to sponsor two Scholarship Awards for ADM Professional Community members.  Shown below are the details, terms and conditions.

 

  1. Scholarship Request Submissions MUST be from a car dealer, car company…
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Added by Ralph Paglia on January 19, 2013 at 1:52pm — No Comments

Compete, Inc. Traffic Rankings for Top 5 Car Dealer Targeted Professional Networks

Top 5 Automotive Industry Social Network Traffic Statistics from Compete, Inc. for 12 months ending December 31, 2012

 

The December 2012 ranking for the 5 sites (including subdomains) submitted to Compete, Inc. for monitoring of UNIQUE VISITORS:…

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Added by Ralph Paglia on January 18, 2013 at 5:30am — 1 Comment

Dataium Automotive Shopper Intensity Report - January 2013

The automotive marketing research firm Dataium has released their 2013 Automotive Shopper Intensity Report which has become a respected and widely regarded accurate predictor of new vehicle demand in North…

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Added by Ralph Paglia on January 16, 2013 at 9:30am — 1 Comment

Online Advertising Trends - October through December 2012

Marin Whitepaper Summary for ADM Professional Community Members

"Online Advertising Trends - October through December 2012"…

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Added by Ralph Paglia on January 14, 2013 at 7:30pm — 2 Comments

ADM Members Receive Discount to DMSC in Orlando

ADM Members…

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Added by Ralph Paglia on January 11, 2013 at 2:43am — No Comments

Web Connected Car Buyers Spend Over 3 Hours a Day on Social Networks

Social Networking Eats Up 3+ Hours Per Day For Car Buyers

American…

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Added by Ralph Paglia on January 9, 2013 at 11:00am — No Comments

Automotive News Cites December Sales as Momentum Builder Going Into 2013

As most people know, or at least hear about whenever car sales are bad, the auto industry is "Cyclical" by nature. This is usually used to describe how the business of auto sales are often subject to the ups and downs of various economic and systemic…

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Added by Ralph Paglia on January 4, 2013 at 6:39am — 2 Comments

Top 15 New Year Resolutions for Marketers Serving Car Dealerships

The Infographic shown below contains the top 15 recommended action items for automotive marketing professionals going into 2013... These were developed by the exceptionally talented marketing professionals at Hubspot and are well worth reviewing with your team and/or simply working them into your daily, weekly and monthly ongoing dealership marketing tasks to be completed as indicated:…

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Added by Ralph Paglia on January 2, 2013 at 5:00pm — No Comments

Brian Carter's Guidance on Social Media Based Content Marketing and SEO

"First off, social media is intimidating. Too many sites, too many options, and no idea what to do first. What’s most important?"*

Editor's Note: I found this article by *Brian Carter, author and a frequent social media conference speaker... It is so compelling in such a short…

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Added by Ralph Paglia on January 1, 2013 at 11:30am — No Comments

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