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Ralph Paglia's Blog – January 2011 Archive (16)

Social Media Marketing Best Practices Video

This is a fascinating instructional and inspirational video on using social media to advance your business operating, CRM and marketing objectives... 19 Best-in-Class Practices illustrated and explained. Turn up the sound, it has an unusual but very cool sound track!



Social media best practices are…

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Added by Ralph Paglia on January 30, 2011 at 9:30pm — No Comments

Dealership Listings in Business Directory Databases, Search Engines and Directory Sites

Dealerships Need to Ensure Correct Listing Data is Published Across Hundreds of Directories, Search Engines, GPS Navigation and Business Listing Services...

What if you could complete a single detailed work flow process on a one-time basis and have your dealership listed within the following databases, directories and search engines?

The list of directories, business…

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Added by Ralph Paglia on January 29, 2011 at 4:25pm — 3 Comments

Google Business Listings Verification System

As shocking as it may seem, too many dealerships have missed getting their Google Business listing claimed and updated by not handling the mail verification system that Google uses properly!

 

The photo above shows what the envelope looks like that will arrive at your…

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Added by Ralph Paglia on January 29, 2011 at 1:59am — No Comments

NADA 2011: Auto Industry Leaders to Discuss Ways to ‘Win Big at Retail’

Auto Industry Leaders to Discuss Ways to ‘Win Big at Retail’

 

NADA’s Tonkin: Auto manufacturing and retailing will help lead the economic recovery.

McLEAN, Va. (Jan. 25, 2011) – While auto dealers,…

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Added by Ralph Paglia on January 29, 2011 at 12:30am — No Comments

Twitter's Top 155 Automotive Industry Influencers and Respected Experts

Automotive Industry: Top 155 Influencers, Cited Experts and Respected Authorities...
Get the latest updates from and follow these experts ›…
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Added by Ralph Paglia on January 29, 2011 at 12:02am — No Comments

Facebook Sponsored Stories; Dealers Can Use Stories to Sell Cars!

As anyone who has sold cars for any length of time knows, Stories Sell Cars... Facebook is rolling out Sponsored Stories, a new ad format that turns your dealership employee's actions into promoted content.…

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Added by Ralph Paglia on January 25, 2011 at 11:08pm — No Comments

Facebook Takes Google Turf!

Advertising Age

Facebook Books $1.86B in Advertising; Muscles In on Google Turf

New Estimate From eMarketer Shows Majority of Social Network's Ad Revenue Comes From Small Businesses

By Edmund Lee 



NEW YORK (AdAge.com) -- It turns out…

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Added by Ralph Paglia on January 23, 2011 at 11:22pm — No Comments

Facebook Pages for Car Dealers; Tips for Adding Some Personality to Yours!

6 tips for bringing personality to your Facebook business page

written by Taylor Ellwood

 

The majority of Facebook business pages tend to be a little dull, with the…

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Added by Ralph Paglia on January 15, 2011 at 1:30pm — No Comments

Top 100 Auto Industry Influencers Ranked by Twitter

Top 100 Auto Industry Influencers in North America according to their Twitter Influence...

 

Automotive : Top 100…
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Added by Ralph Paglia on January 14, 2011 at 4:30pm — 1 Comment

Behavioral Targeted Advertising for Car Dealers

What can dealers do with Behaviorally Targeted (BT) web based advertising?

Behavioral Targeting is advertising space purchased from an online network of websites that utilize technology to restrict a dealer's advertising so that it only appears when…

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Added by Ralph Paglia on January 12, 2011 at 9:00pm — No Comments

40% of All Tweets Come From Mobile





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Added by Ralph Paglia on January 8, 2011 at 1:30pm — No Comments

Customer Knowledge Key To Advertising Effectiveness

Boost Digital-Ad Yield by Knowing Your Audiences and the Content They Read

 

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Added by Ralph Paglia on January 7, 2011 at 8:30am — No Comments

Social Media Marketing Campaign Tracking Tools



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Added by Ralph Paglia on January 6, 2011 at 6:00am — No Comments

Dealer Internet Battle Plan comes roaring back to Atlanta

Added by Ralph Paglia on January 5, 2011 at 11:30pm — No Comments

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