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Ralph Paglia's Blog – January 2009 Archive (9)

Digital Dealer 6 Will Show Dealers How to Endure, Survive and Thrive in a Challenging Market for Car Sales

Don’t miss out on the biggest retail automotive e-commerce event of the year!



The 6th Digital Dealer Conference & Exposition will be held at the Mirage, Las Vegas, April 19-21, 2009. The last spring conference in Orlando in April drew over 1,000 attendees and featured 60 exhibitors in almost 100 booths spaces. There were over 540 registered… Continue

Added by Ralph Paglia on January 29, 2009 at 9:30am — 33 Comments

ADP Dealer Services Launches ADP Drive - All New DMS for Car Dealers

HOFFMAN ESTATES, Ill.--The Dealer Services Group of Automatic Data Processing, Inc. (NASDAQ: ADP) today announced the launch of ADP Drive. ADP Drive takes the Dealership Management System (DMS) to the next level. ADP Drive boasts a new single portal environment that represents a quantum leap forward in dealership technology and is the centerpiece to ADP’s solutions portfolio.



ADP Drive is designed to help dealerships create additional revenue, manage, analyze, and reduce expenses,… Continue

Added by Ralph Paglia on January 25, 2009 at 5:30am — No Comments

And the Most Influential Media Is... Not What You Think It Is!

In five major markets, TV still dominates.

TV still has the most influence on purchasing decisions in five major markets—even among Internet users—according to a study conducted in September and October 2008 by… Continue

Added by Ralph Paglia on January 21, 2009 at 7:55pm — 3 Comments

2008 Automotive eShopper Experience Study

The 2008 Automotive eShopper Experience Study is the largest and longest research initiative of its kind in the industry with results from dealerships representing thirty OEM brands. The 2008 Automotive eShopper Experience Study is the first comprehensive overview of the shops' results, as well as a ranking of the top five performing OEM brands for 2007 and the… Continue

Added by Ralph Paglia on January 13, 2009 at 1:00am — 3 Comments

Could Car Dealers Use Web 2.0 / UGC Site Technologies to Generate Business in a Profitable Manner?

I currently have 3 dealership Web 2.0 / UGC digital marketing projects in progress... At this point in time, it is fairly easy to swap various User Generated Content (UGC) and interaction modules, gadgets,… Continue

Added by Ralph Paglia on January 6, 2009 at 10:00pm — 1 Comment

NEWS FLASH: Detroit Car Company Brands Pass Japanese Auto Brands in Consumer Ratings and Reviews

According to what vehicle owners are reporting to various automotive review and rating sites, American domestic makes are rated by consumers as being better than Japanese car company brand vehicles.



Top American non-luxury auto brands received higher ratings and less negative comments… Continue

Added by Ralph Paglia on January 3, 2009 at 1:00pm — 16 Comments

Research Study Shows that Automotive Display Ads Lift Dealer Results from Paid and Organic Search by 144%

Across multiple industries, online display ads lift paid and organic search engine marketing results by an average of 155%... The presence of display advertising significantly affects click-through and search style across paid and organic searches and such ads can lift both types of search an average of 155%, according to a study by Specific Media that was… Continue

Added by Ralph Paglia on January 3, 2009 at 10:30am — No Comments

Used Car Sales to New Car Leads: Half of all Car Buyers are Either Delaying New Car Purchases or Buying a Used Car

More than half of all Consumers in the market for a vehicle are either delaying their new vehicle purchase, or electing to buy a used vehicle... More than half (55%) of US consumers say they are delaying a planned purchase of a new vehicle, or opting for a pre-owned one because of the current recession, a lack of consumer confidence, and a weak stock… Continue

Added by Ralph Paglia on January 3, 2009 at 8:30am — No Comments

Ford's Potent Pony: The 2010 Mustang Shelby GT500 at the Detroit Auto Show

One of the highlights of Ford’s display at the 2009 Detroit auto show is the debut of the 2010 Ford Mustang Shelby GT500 that has been blessed by the 86-year-old Carroll Shelby himself. For the 2010 model year, the GT500 is equipped with the same powerplant that was fitted into last year’s limited-edition GT500KR, a 5.4-liter… Continue

Added by Ralph Paglia on January 2, 2009 at 10:00am — 1 Comment

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