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Ralph Paglia's Blog – January 2008 Archive (24)

Online Digital Dealer Advertising Guidance

Online Advertising Primer

Are your dealership’s conventional media advertising strategies generating enough showroom traffic, incoming sales calls and Internet leads? If not, it it’s time to review your overall advertising strategies and factor in the use of online, web…

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Added by Ralph Paglia on January 5, 2008 at 9:30pm — 2 Comments

Micro Site Advice to Dealers Just Getting Started

I recently received this inquiry and my response is shown below it:



"I have gathered much information from your input. Thank you. I was wondering if I could ask you a couple of questions regarding your micro-sites.



do you/your team create and manage these yourself, or is a third party involved?



what would you advise to or not to do when getting started with these micro-sites?



I know you are a busy man, if you can't get back to me, but I…

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Added by Ralph Paglia on January 5, 2008 at 3:30pm — 3 Comments

Dealership Web Sites - One Is Not Enough!

Is One All-Purpose Web Site Enough for a Dealership to Experience Significant Levels of Digital Marketing Success?



Posted by Ralph Paglia



I would like to start this posting by proposing that the Internet be…

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Added by Ralph Paglia on January 5, 2008 at 1:30pm — 1 Comment

Google Leads Search Industry, Again, by Indexing Flash Based Web Sites

Google Can Now Index . . . Flash!

An Interview with Michael Marshall

by Robin Nobles




When I learned that Google can index the contents of Macromedia Flash sites, I was astonished. It seems that this remarkable discovery had gone virtually unnoticed in the SEO community. But as you probably know, Google has always been the first to index different types of content: PDF files, .doc files, etc. Google has also made amazing… Continue

Added by Ralph Paglia on January 4, 2008 at 1:30pm — No Comments

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