Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Congratulations to the new group of internet managers out there! You are embarking on an exciting adventure that will allow you to increase your income by serving the fastest-growing segment of the automotive marketplace. Hopefully, you are excited about the…Continue
Whether your store sells new or used cars — or both — the time to determine how to respond to price requests is before your phone rings or emails land in your inbox. Defining this strategy and consistently executing…Continue
Added by Ralph Paglia on January 24, 2008 at 2:30pm — No Comments
Brian Hoecht of www.AI-Dealer.com speaks regularly with dealers and Internet Managers about the issues that matter most to them.
One common theme Brian hears about is profitability (or lack of it) and learning how to unlock profitability on this new medium called the Internet.
There seems to be a common understanding that newspapers, radio and TV don't bring customers in…Continue
Added by Ralph Paglia on January 22, 2008 at 3:30pm — No Comments
Choice of site layout from numerous predefined layouts
Added by Ralph Paglia on January 21, 2008 at 7:18pm — No Comments
There are 5 Key Measurements Critical to Determining the Actual Profit Value (APV) of CRM Activities in a BDC
By Ralph Paglia
In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on…Continue
Added by Ralph Paglia on January 20, 2008 at 3:00pm — No Comments
Digital Dealer Magazine Interview with Ralph Paglia; e-Business Director, Courtesy Chevrolet - Phoenix, AZ
Link to Digital Dealer Article: http://www.digitaldealer-magazine.com/article_print.asp?article=1298
In 2006, Arizona was the fastest growing state in the country, andPhoenix is currently the fastest growing city in the state. Growth isfueling an extraordinarily strong,…Continue
Added by Ralph Paglia on January 18, 2008 at 1:18pm — No Comments
I would like to start this blog posting by suggesting that the Internet should be considered more of an environment, rather than a communications and advertising medium... An environment capable of delivering multiple forms of media through a myriad of communication channels.
Added by Ralph Paglia on January 17, 2008 at 2:00am — No Comments
In December, Compete released its first ranking of automobile manufacturer websites based on shopping engagement. Mini, Kia, Mercedes, Pontiac and Hyundai were all brands that finished in the top 10. Shopping engagement is defined as the percentage of overall site visitors that visited one of the following key shopping tools:
- Request a Quote
- Locate a Dealer
- Payment Estimator
Why is shopping engagement important?…
Added by Ralph Paglia on January 15, 2008 at 10:00pm — No Comments
Honda Interactive Network (iN) White Paper:
Best Practices for Dealership Email Campaigns
We asked Ralph Paglia (autosuccessonline.com) to share his extensive CRM experience with…Continue
Added by Ralph Paglia on January 15, 2008 at 2:00am — No Comments
By Ralph Paglia
Since starting in my new role at ADP Dealer Services I have been contacted by…Continue
Added by Ralph Paglia on January 15, 2008 at 12:00am — No Comments
This article is re-posted with Brian Hoecht's permission from: http://www.ai-dealer.com/Vehicle_Pricing.html
When setting up the Ai-Dealer ecommerce shopping cart for vehicles, many dealers find themselves pricing their inventory for the first time. Having been asked by new dealer clients four times this week "what would you recommend?" I felt the makings of this week's newsletter.
I'll get rid of any shred…Continue
Added by Ralph Paglia on January 14, 2008 at 6:30am — No Comments
Added by Ralph Paglia on January 11, 2008 at 9:22pm — No Comments
Acura Division, American Honda Motor Co. Inc.…
Added by Ralph Paglia on January 10, 2008 at 11:30pm — No Comments
"Putting all the Pieces Together"
Welcome to the biggest retail automotive e-commerce event ever! The 4th Digital Dealer Conference & Exposition will be held at the Gaylord Palms Resort & Conference Center in Orlando, Florida April 21st-23rd, 2008.
The conference in Las Vegas last October drew over 540 attendees and featured 45 exhibitors. There…Continue
Added by Ralph Paglia on January 10, 2008 at 6:00am — No Comments
Added by Ralph Paglia on January 8, 2008 at 4:30am — No Comments
Those that have known me for any length of time will know that I don't theorize without…Continue
Are your dealership’s conventional media advertising strategies generating enough showroom traffic, incoming sales calls and Internet leads? If not, it it’s time to review your overall advertising strategies and factor in the use of online, web…Continue
I recently received this inquiry and my response is shown below it:
"I have gathered much information from your input. Thank you. I was wondering if I could ask you a couple of questions regarding your micro-sites.
do you/your team create and manage these yourself, or is a third party involved?
what would you advise to or not to do when getting started with these micro-sites?
I know you are a busy man, if you can't get back to me, but I…
Is One All-Purpose Web Site Enough for a Dealership to Experience Significant Levels of Digital Marketing Success?
Posted by Ralph Paglia
I would like to start this posting by proposing that the Internet be…