Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
This article is re-posted with Brian Hoecht's permission from: http://www.ai-dealer.com/Vehicle_Pricing.html
When setting up the Ai-Dealer ecommerce shopping cart for vehicles, many dealers find themselves pricing their inventory for the first time. Having been asked by new dealer clients four times this week "what would you recommend?" I felt the makings of this week's newsletter.
I'll get rid of any shred…Continue
Added by Ralph Paglia on January 14, 2008 at 6:30am — No Comments
Added by Ralph Paglia on January 11, 2008 at 9:22pm — No Comments
Acura Division, American Honda Motor Co. Inc.…
Added by Ralph Paglia on January 10, 2008 at 11:30pm — No Comments
"Putting all the Pieces Together"
Welcome to the biggest retail automotive e-commerce event ever! The 4th Digital Dealer Conference & Exposition will be held at the Gaylord Palms Resort & Conference Center in Orlando, Florida April 21st-23rd, 2008.
The conference in Las Vegas last October drew over 540 attendees and featured 45 exhibitors. There…Continue
Added by Ralph Paglia on January 10, 2008 at 6:00am — No Comments
Added by Ralph Paglia on January 8, 2008 at 4:30am — No Comments
Those that have known me for any length of time will know that I don't theorize without…Continue
Are your dealership’s conventional media advertising strategies generating enough showroom traffic, incoming sales calls and Internet leads? If not, it it’s time to review your overall advertising strategies and factor in the use of online,…Continue
I recently received this inquiry and my response is shown below it:
"I have gathered much information from your input. Thank you. I was wondering if I could ask you a couple of questions regarding your micro-sites.
do you/your team create and manage these yourself, or is a third party involved?
what would you advise to or not to do when getting started with these micro-sites?
I know you are a busy man, if you can't get back to me, but I…
Is One All-Purpose Web Site Enough for a Dealership to Experience Significant Levels of Digital Marketing Success?
Posted by Ralph Paglia
I would like to start this posting by proposing that the Internet be…
Added by Ralph Paglia on January 4, 2008 at 1:30pm — No Comments
Added by Ralph Paglia on December 31, 2007 at 7:00am — No Comments
According to the BIGresearch latest Simultaneous Media Survey, the only way for people to keep up with the deluge of media options is to multitask with other media. Specifically, says Gary Drenik, President of BIGresearch, "TV's influence on consumers to purchase products declined, whereas new media options such as web radio, satellite radio, instant messaging and blogging all increased. Consumers seem to be seeking information from digital…Continue
Added by Ralph Paglia on December 28, 2007 at 6:00am — No Comments
Added by Ralph Paglia on December 27, 2007 at 8:30am — No Comments
TITLE 14: COMMERCE SUBTITLE B: CONSUMER PROTECTION CHAPTER II: ATTORNEY GENERAL PART 475 MOTOR VEHICLE ADVERTISING
Added by Ralph Paglia on December 27, 2007 at 8:00am — No Comments
Top automobile dealers in the nation will tell you that e-mail marketing is a vital and cost-effective method of communicating with nternet-savvy prospect. At Courtesy Chevrolet we have the results to prove it.
We have learned to leverage the marketing power of the Internet…
Added by Ralph Paglia on December 19, 2007 at 9:00pm — No Comments
Added by Ralph Paglia on December 18, 2007 at 5:30pm — No Comments
Added by Ralph Paglia on April 25, 2007 at 4:30pm — No Comments