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Ralph Paglia's ADM Blog (1,303)

How to Determine APV in a True CRM Profit Center

There are 5 Key Measurements Critical to Determining the Actual Profit Value (APV) of CRM Activities in a BDC

By Ralph Paglia

In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on…

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Added by Ralph Paglia on January 20, 2008 at 3:00pm — No Comments

REPRINT - Ralph Paglia; e-Business Director, Courtesy Chevrolet (March, 2007 Issue)

Digital Dealer Magazine Interview with Ralph Paglia; e-Business Director, Courtesy Chevrolet - Phoenix, AZ

Link to Digital Dealer Article: http://www.digitaldealer-magazine.com/article_print.asp?article=1298

In 2006, Arizona was the fastest growing state in the country, andPhoenix is currently the fastest growing city in the state. Growth isfueling an extraordinarily strong,…

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Added by Ralph Paglia on January 18, 2008 at 1:18pm — No Comments

Dealership Web Sites - Is One Enough for Digital Marketing Success?

I would like to start this blog posting by suggesting that the Internet should be considered more of an environment, rather than a communications and advertising medium... An environment capable of delivering multiple forms of media through a myriad of communication channels.



By Ralph…

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Added by Ralph Paglia on January 17, 2008 at 2:00am — No Comments

Do Automotive Brands Engage Online Car Shoppers?

In December, Compete released its first ranking of automobile manufacturer websites based on shopping engagement. Mini, Kia, Mercedes, Pontiac and Hyundai were all brands that finished in the top 10. Shopping engagement is defined as the percentage of overall site visitors that visited one of the following key shopping tools:



- Configurator

- Request a Quote

- Locate a Dealer

- Payment Estimator




Why is shopping engagement important?…

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Added by Ralph Paglia on January 15, 2008 at 10:00pm — No Comments

Best Practices for Dealership Email Campaigns

Honda Interactive Network (iN) White Paper:

Best Practices for Dealership Email Campaigns

 

Forward

We asked Ralph Paglia (autosuccessonline.com) to share his extensive CRM experience with…

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Added by Ralph Paglia on January 15, 2008 at 2:00am — No Comments

What Do Actual Visitors To Dealership Web Sites Have To Say?

Auto Dealership Website Visitor Survey Results from Over 5,000 Automotive Consumers

By Ralph Paglia

Since starting in my new role at ADP Dealer Services I have been contacted by…

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Added by Ralph Paglia on January 15, 2008 at 12:00am — No Comments

Car Dealer Pricing: Are You Charging Enough?

This article is re-posted with Brian Hoecht's permission from: http://www.ai-dealer.com/Vehicle_Pricing.html



When setting up the Ai-Dealer ecommerce shopping cart for vehicles, many dealers find themselves pricing their inventory for the first time. Having been asked by new dealer clients four times this week "what would you recommend?" I felt the makings of this week's newsletter.

I'll get rid of any shred…

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Added by Ralph Paglia on January 14, 2008 at 6:30am — No Comments

www.AutomotiveDigitalMarketing.com

www.AutomotiveDigitalMarketing.com
Is now the official authorized domain for the Automotive Digital Marketing Community web site... Please feel free to link, share, invite and otherwise promote this new domain name.

Added by Ralph Paglia on January 11, 2008 at 9:22pm — No Comments

Automakers and links to their Web sites

Acura Division, American Honda Motor Co. Inc.…

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Added by Ralph Paglia on January 10, 2008 at 11:30pm — No Comments

The 4th Digital Dealer Conference & Exposition

"Putting all the Pieces Together"

Welcome to the biggest retail automotive e-commerce event ever! The 4th Digital Dealer Conference & Exposition will be held at the Gaylord Palms Resort & Conference Center in Orlando, Florida April 21st-23rd, 2008.

The conference in Las Vegas last October drew over 540 attendees and featured 45 exhibitors. There…

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Added by Ralph Paglia on January 10, 2008 at 6:00am — No Comments

Digital Advertising Strategy That Leverages Micro Sites

Microsite Based Digital Advertising and Lead Generation Strategy for Car Dealers…

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Added by Ralph Paglia on January 8, 2008 at 4:30am — No Comments

Dealer Web Site Critical Mass

This is a blog entry where I will probably irritate a few people.

 

Those that have known me for any length of time will know that I don't theorize without…

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Added by Ralph Paglia on January 6, 2008 at 8:30pm — 1 Comment

Online Digital Dealer Advertising Guidance

Online Advertising Primer

Are your dealership’s conventional media advertising strategies generating enough showroom traffic, incoming sales calls and Internet leads? If not, it it’s time to review your overall advertising strategies and factor in the use of online, web…

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Added by Ralph Paglia on January 5, 2008 at 9:30pm — 2 Comments

Micro Site Advice to Dealers Just Getting Started

I recently received this inquiry and my response is shown below it:



"I have gathered much information from your input. Thank you. I was wondering if I could ask you a couple of questions regarding your micro-sites.



do you/your team create and manage these yourself, or is a third party involved?



what would you advise to or not to do when getting started with these micro-sites?



I know you are a busy man, if you can't get back to me, but I…

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Added by Ralph Paglia on January 5, 2008 at 3:30pm — 3 Comments

Dealership Web Sites - One Is Not Enough!

Is One All-Purpose Web Site Enough for a Dealership to Experience Significant Levels of Digital Marketing Success?



Posted by Ralph Paglia



I would like to start this posting by proposing that the Internet be…

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Added by Ralph Paglia on January 5, 2008 at 1:30pm — 1 Comment

Google Leads Search Industry, Again, by Indexing Flash Based Web Sites

Google Can Now Index . . . Flash!

An Interview with Michael Marshall

by Robin Nobles




When I learned that Google can index the contents of Macromedia Flash sites, I was astonished. It seems that this remarkable discovery had gone virtually unnoticed in the SEO community. But as you probably know, Google has always been the first to index different types of content: PDF files, .doc files, etc. Google has also made amazing… Continue

Added by Ralph Paglia on January 4, 2008 at 1:30pm — No Comments

Digital Dealer April 2007 Magazine Cover Story - Ralph Paglia

Digital Dealer Magazine | April 2007

Ralph Paglia: e-Business Director, Courtesy Chevrolet

by: Digital Dealer… Continue

Added by Ralph Paglia on December 31, 2007 at 7:00am — No Comments

Top Search Triggering Media - How Do Consumers Decide What Online Search Terms To Use?

According to the BIGresearch latest Simultaneous Media Survey, the only way for people to keep up with the deluge of media options is to multitask with other media. Specifically, says Gary Drenik, President of BIGresearch, "TV's influence on consumers to purchase products declined, whereas new media options such as web radio, satellite radio, instant messaging and blogging all increased. Consumers seem to be seeking information from digital…

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Added by Ralph Paglia on December 28, 2007 at 6:00am — No Comments

Ford Lincoln Mercury National eBusiness Weekly Online Publication

In-Dealership Lead Management Training and Expanded Digital Marketing Consultant…

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Added by Ralph Paglia on December 27, 2007 at 8:30am — No Comments

Online Advertising Legal Guidelines for Car Dealer Disclosures

TITLE 14: COMMERCE SUBTITLE B: CONSUMER PROTECTION CHAPTER II: ATTORNEY GENERAL PART 475 MOTOR VEHICLE ADVERTISING

The General Assembly's Illinois Administrative Code database includes only those rulemakings that have been permanently adopted. This menu will point out the Sections on which an emergency rule (valid for a maximum of 150 days, usually until replaced by a permanent rulemaking) exists. The emergency rulemaking is linked…
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Added by Ralph Paglia on December 27, 2007 at 8:00am — No Comments

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