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Ralph Paglia's ADM Blog (1,339)

ADP Dealer Services Launches Digital Advertising

HOFFMAN ESTATES, Ill.--The Dealer Services Group of Automatic Data Processing, Inc. today announced the launch of Digital Advertising, a comprehensive managed solution for maximizing a dealership’s online reach and overall marketing results.



ADP’s Digital Advertising is specifically designed to:



* Generate more Showroom and Web traffic

* Deliver higher quality Web Leads and Phone Calls

* Increase Dealer web site conversion rates

* Communicate the Dealer’s… Continue

Added by Ralph Paglia on February 12, 2008 at 10:00pm — No Comments

Spring 2008 Digital Dealer Conference and Exposition Speakers - Gaylord Palms Resort in Orlando, FL

The planning of the speaking program for the Spring 2008 Digital Dealer Conference & Exposition is well under way and promises to not only build on the previous two events, but will reach even higher in helping fulfill attendees’ goals and aspirations.

This is a conference put on by Dealer…

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Added by Ralph Paglia on February 7, 2008 at 9:30am — No Comments

comScore Releases Rankings of Top U.S. Internet Properties

comScore Releases Rankings of Top U.S. Internet Properties Based on Number of Display Ads Delivered

Yahoo! Sites Ranks as Top Ad Publisher with 19 Percent Share of Online Display Ads…

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Added by Ralph Paglia on February 6, 2008 at 9:30pm — No Comments

The Digital Marketing Year 2007

comScore has released their annual web site metrics summary in a recently released report, The 2007 U.S. Internet Year in Review highlighting the major trends in U.S. Internet activity. The study finds that that top gaining properties and site categories featured some of the top Internet brands, including Google, Facebook, Wikipedia and Craigslist.

  • Social networking giant Facebook.com reaped the benefits…
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Added by Ralph Paglia on February 6, 2008 at 8:49pm — No Comments

Honda’s deliberate path drives sales growth

Limited vehicle line, attention to detail keys to automaker’s success

Image: Mendell and Fukui
John Mendell, left, an executive vice president for…
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Added by Ralph Paglia on February 4, 2008 at 7:50pm — No Comments

Grabbing Those Valuable Search Minutes

FEBRUARY 4, 2008



Paid search continues to attract a large proportion of US online ad spending.



How much do advertisers spend for paid search relative to the audience for those ads?

Viewed by the people marketers look to reach,…

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Added by Ralph Paglia on February 4, 2008 at 9:27am — No Comments

Search Engine Optimization (SEO) Web Based Toolset

Keyword-Rich Domain Suggestion Tool Having a KEYWORD-RICH domain name is an important factor of Search Engine Optimization.  This tools will suggest keyword rich domain names.…

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Added by Ralph Paglia on February 2, 2008 at 4:00pm — No Comments

List of Best and Worst Practices for Search Engine Optimization of Dealership Web Sites

Here is a SEO Action Item list organized into sections and item numbers. Each section contains a list of the factors that affect dealership web site rankings with Google, MSN, Yahoo! and the other search engines. Each SEO Action Item contains a positive (+1), negative (-1) or neutral (0) rating factor because I believe a point based weighting scale is helpful when trying to better understand the impact each action…

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Added by Ralph Paglia on February 2, 2008 at 3:00pm — No Comments

First Time Car Buyer Information Gathering

“Surf’s Up” Less than a generation ago, searching for automotive information focused primarily on media sources such as newspapers, print advertisements, radio, and television. Potential customers also relied on word-of-mouth and advice from peers and family, as well as surveying vehicles at the local dealerships.



Download first_time_buyers.pdf…

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Added by Ralph Paglia on January 26, 2008 at 9:30pm — No Comments

Getting More Out of New-Car Leads

How You Acquire, Manage New-Car Leads Determines the Sales Results

Whether you’re planning to start buying new-car leads or drive additional performance from your existing program, your success essentially hinges on two points: where you purchase the leads and how you manage them. Effectively working with new-car shoppers not only helps you close more new-car sales, but it also can boost sales in your used- and certified…

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Added by Ralph Paglia on January 26, 2008 at 9:30pm — No Comments

Process Matters - How You Manage the Transaction Drives the Sale

Process Matters How You Manage the Transaction Drives the Sale

While the car is the star of any sale, don't underestimate the role of process. In fact, your ability to follow the procedures you've outlined to work with car shoppers is often what keeps them on track to buy from you rather than your competitors. Let's take a look at a few of the most effective tips that…

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Added by Ralph Paglia on January 24, 2008 at 4:30pm — No Comments

Guidance for New Internet Sales Managers

Just Promoted to Internet Manager? What to Do First!

By David Kain

Congratulations to the new group of internet managers out there! You are embarking on an exciting adventure that will allow you to increase your income by serving the fastest-growing segment of the automotive marketplace. Hopefully, you are excited about the…

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Added by Ralph Paglia on January 24, 2008 at 4:00pm — 1 Comment

You Can’t Close What You Can't Manage

Setting the Lead Limit You Can’t Close What You Can't Manage

Cars.com Interview with Steve Stauning

Steve Stauning Steve Stauning

Asbury Automotive Group …

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Added by Ralph Paglia on January 24, 2008 at 3:00pm — 2 Comments

Priced To Sell - Setting a Pricing Policy Allows You to Quickly, Consistently Manage Leads

Price to Sell Setting a Pricing Policy Allows You to Quickly, Consistently Manage Quote Requests

Click for bio Whether your store sells new or used cars — or both — the time to determine how to respond to price requests is before your phone rings or emails land in your inbox. Defining this strategy and consistently executing…

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Added by Ralph Paglia on January 24, 2008 at 2:30pm — No Comments

Brian Hoecht Recommends Attending These Digital Marketing Events to Improve Your Dealership's Sales and Profit Results

Brian Hoecht of www.AI-Dealer.com speaks regularly with dealers and Internet Managers about the issues that matter most to them.

One common theme Brian hears about is profitability (or lack of it) and learning how to unlock profitability on this new medium called the Internet.

There seems to be a common understanding that newspapers, radio and TV don't bring customers in…

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Added by Ralph Paglia on January 22, 2008 at 3:30pm — No Comments

ADP Dynamic Website Premier Package Contents

Choice of site layout from numerous predefined layouts

Splash…

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Added by Ralph Paglia on January 21, 2008 at 7:18pm — No Comments

How to Determine APV in a True CRM Profit Center

There are 5 Key Measurements Critical to Determining the Actual Profit Value (APV) of CRM Activities in a BDC

By Ralph Paglia

In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on…

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Added by Ralph Paglia on January 20, 2008 at 3:00pm — No Comments

REPRINT - Ralph Paglia; e-Business Director, Courtesy Chevrolet (March, 2007 Issue)

Digital Dealer Magazine Interview with Ralph Paglia; e-Business Director, Courtesy Chevrolet - Phoenix, AZ

Link to Digital Dealer Article: http://www.digitaldealer-magazine.com/article_print.asp?article=1298

In 2006, Arizona was the fastest growing state in the country, andPhoenix is currently the fastest growing city in the state. Growth isfueling an extraordinarily strong,…

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Added by Ralph Paglia on January 18, 2008 at 1:18pm — No Comments

Dealership Web Sites - Is One Enough for Digital Marketing Success?

I would like to start this blog posting by suggesting that the Internet should be considered more of an environment, rather than a communications and advertising medium... An environment capable of delivering multiple forms of media through a myriad of communication channels.



By Ralph Paglia



Think of it this way: If you advertise on the radio,…

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Added by Ralph Paglia on January 17, 2008 at 2:00am — No Comments

Do Automotive Brands Engage Online Car Shoppers?

In December, Compete released its first ranking of automobile manufacturer websites based on shopping engagement. Mini, Kia, Mercedes, Pontiac and Hyundai were all brands that finished in the top 10. Shopping engagement is defined as the percentage of overall site visitors that visited one of the following key shopping tools:



- Configurator

- Request a Quote

- Locate a Dealer

- Payment Estimator




Why is shopping engagement important?…

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Added by Ralph Paglia on January 15, 2008 at 10:00pm — No Comments

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