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Ralph Paglia's ADM Blog (1,316)

Research Survey Results: Millennials And The Auto Industry

Where Will Millennials Take the Car Industry?

Cars and the automobile industry have long been backbones of both the American economy and way of life. In the early 20th century, Henry Ford had…

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Added by Ralph Paglia on August 26, 2017 at 4:30pm — No Comments

J.D. Power News, Industry Buzz, New Model Launches and Reviews

VW Microbus Coming To U.S.…

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Added by Ralph Paglia on August 23, 2017 at 6:00pm — No Comments

PUBLISH YOUR STORY FOR DISTRIBUTION IN J.D. POWER'S AUTO MAGAZINE

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Added by Ralph Paglia on August 22, 2017 at 2:30pm — No Comments

Used Car Prices Crash To 2009 Levels Amid Glut Of Off-Lease Supply

With Increased Volumes of three-year-old vehicles coming back into the market at the end of their Lease Terms, Used Car Prices are Crashing to their Lowest Levels Since 2009.…

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Added by Ralph Paglia on August 16, 2017 at 3:00pm — 5 Comments

J.D. Power Automotive Website Evaluation Study

Automotive Website Evaluation Study

Cross Device (AWESxD) - Mobile Website (2017)…

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Added by Ralph Paglia on August 14, 2017 at 5:00pm — No Comments

Cadillac Social Media Marketing Strategic Insights

Jim Vurpillat on Cadillac's Social Media Marketing Strategy…

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Added by Ralph Paglia on August 5, 2017 at 9:00pm — 1 Comment

J.D. Power Releases 2017 U.S. APEAL Study Key Statistics

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Added by Ralph Paglia on August 4, 2017 at 6:00pm — No Comments

Dealer EFX Launches Expanded Email Content Program: Enterprise Template Manager (ETM)

www.dealerefx.com

Dealer EFX is proud to Announce a HUGE expansion of their Email Communications Content Quality Assurance Program with a new Enterprise Template Manager (ETM). It is designed to support…

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Added by Ralph Paglia on August 1, 2017 at 1:00am — No Comments

Best Practices for Google Search Engine Advertising (Adwords)

Best SEM Practices For Creating Google Adwords Search Engine Advertising...

There is not much that has not already been said about setting up and running Google Adwords campaigns... However, when you want to run ads for a car dealership that are effective at generating traffic... AND you…

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Added by Ralph Paglia on July 27, 2017 at 11:00pm — No Comments

American Driver Wins Race Dominated By Europeans

US Race Driver Asserts Himself in German Touring Car Championship, Defies Attempts to Send Him Home!

Jason Wolfe wins the first heat of the TCR Germany in Zandvoort…

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Added by Ralph Paglia on July 27, 2017 at 3:30pm — No Comments

How To Create a Dealership Facebook Page

Did you know that social media engagement improves car dealership website search engine rankings?

Facebook is the most used social media platform in North America – are you leveraging its power to generate sales and service leads?

Having a Facebook page for your dealership is the best way to access and target this ever-growing user base.

If your dealership doesn’t already have a Facebook business…

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Added by Ralph Paglia on July 24, 2017 at 8:30pm — No Comments

Social Media Advertising Hacks For Automotive Marketers

10 Social Media Hacks For Automotive Marketers

Let’s start with the bad news first. It’s tougher than ever to get content noticed.

Changes to Google search results pages have further obscured content organically, especially on competitive commercial…

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Added by Ralph Paglia on July 4, 2017 at 6:00pm — 1 Comment

State of Marketing Report Shows Growing Use of Various Channels - Consumer Shift To Positive Reviews!

State of Marketing Report Shows Growing Use of Various Channels, Troubles With Message Personalization

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Added by Ralph Paglia on June 21, 2017 at 12:30pm — 2 Comments

Worst Social Media Advice Ever Given

Worst Social Media Advice and Tips Ever Given

A couple of years ago, Susanna Gebauer was a total social media fool. I mean, she registered on Facebook because her brother Jonathan and her founded an online based company – everybody was already there and talking, and she did not know how it all…

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Added by Ralph Paglia on June 20, 2017 at 10:00am — No Comments

Which Email Providers Are Most Important To Car Dealers?

Who are the most commonly used email address and service providers?

These are the email service providers you do NOT want your dealership's email address to be "Blacklisted" from and/or categorized as "Spam".…

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Added by Ralph Paglia on June 6, 2017 at 11:30am — No Comments

Get Car Buyers To Your Dealership Using Online Videos

Best Practices in Optimizing Videos for SEO

and Online Automotive Marketing

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Added by Ralph Paglia on April 23, 2017 at 5:30pm — 2 Comments

Advertising Channels With the Largest Purchase Influence on Consumers

[NEW Edition] Annual “Advertising Channels With the Largest Purchase Influence on Consumers” Study

The MarketingCharts ad influence…
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Added by Ralph Paglia on April 19, 2017 at 7:30pm — No Comments

Social Media Surpasses TV for Purchase Influence

Social Recommendations Top TV Ads in Purchase Influence

Recommendations from friends and family members have long held the most influence in consumer buying decisions, as evidenced by…

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Added by Ralph Paglia on April 19, 2017 at 7:03pm — No Comments

Mobile Is NOT Used By Majority of Dealer Website Visitors!

Smartphone Share of American Website Visits in 2016, by Industry (Including Automotive)

Smartphones once again ramped up their influence last year as devices used to visit websites, with their share of visits growing across key industries, reports Adobe Digital Index in its latest “…

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Added by Ralph Paglia on April 16, 2017 at 11:00pm — 1 Comment

Reputation Matters: Best Practices For Driving More Customer Reviews

5 Best Practices for Getting More Reviews…

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Added by Ralph Paglia on April 11, 2017 at 6:30pm — No Comments

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