The Seven Secrets of Success From Zig Ziglar:
1. There is no secret of success... Success is for everyone.
2. Your life becomes better only when you become better.
3. There is no success without sacrifice.
4. Success is achieved in inches, not miles.
5. The greatest enemy of tomorrow’s success is today’s success.
6. No advice on success works unless you do.
7. You can have everything in life you want if you will… Continue
Added by Ralph Paglia on March 24, 2008 at 7:11am —
Here is a list of links that point to various web sites and blogs I have created, as well as access to articles I have written or interviews I have provided to various publications. I am compiling these links so that they can be used as a reference to other professionals interested in Automotive Digital Marketing topics, best practices, research data and the strategies and tactics that can be deployed with eBusiness practices in the car business. Here they are:… Continue
Added by Ralph Paglia on March 23, 2008 at 4:09pm —
PRINCETON, N.J. — More and more dealers plan to start using Web 2.0 technology in their advertising campaigns, and most intend to increase spending on Internet marketing in the next year, according to a recent study
. A survey from The Kelsey Group indicated that 59 percent of dealers
said they would utilize Internet video on their Web sites in the next 12 months, versus the 33 percent who already use the technology.… Continue
Added by Ralph Paglia on March 21, 2008 at 8:09am —
On February 18, 2008 ADP announced the official release of their Business Online suite of dealer web site applications that enables dealerships to offer online dealer selectable vehicle purchase process components to Web consumers. These new ADP dealer web site transactional capabilities support customer-driven and dealer-controlled sales processes, providing dealers with a solution that lets consumers purchase their vehicle online, begin the process on the Internet and take delivery at the… Continue
Added by Ralph Paglia on March 10, 2008 at 9:00pm —
Monday Morning 9 AM
Lot attendant smashes car that was scheduled for delivery at 4 pm that day.
Net cost $2,584.00
Monday Morning 10 AM
Manager’s meeting. Walk the trades from Saturday. Used car manager makes appraisal mistake valuing the wrong model.
Net cost $2,300.
Monday Afternoon 1 PM
Sales person promises a customer lifetime oil changes and tire rotation to deliver a car. Salesperson is no longer there. Customer has it in… Continue
Added by Ralph Paglia on March 8, 2008 at 9:00pm —
This is an… Continue
Added by Ralph Paglia on March 8, 2008 at 3:00pm —
Shown below is information on the Bella Movie Marketing Internship. Offices are located in Miami, Los Angeles, and Philadelphia. All offices operate hours 10:00 am -7:00pm. While Internships are unpaid/volunteer opportunities, housing is provided for those individuals offered a relocation position.
There are 4 different kinds of Internships. They are as follows:
1. DAY INTERNS
This opportunity is ideal if you are already located in one of our main office… Continue
Added by Ralph Paglia on March 7, 2008 at 7:00am —
With all the discussions around microsites and landing pages I wanted to take the time to share what I consider to be a best practice in the use of deep links hooked up to keywoord enriched URL's used in online advertising and Paid SEM campaigns focused on inventory. Listed below is a fairly typical deep link set up for a dealership. The store's primary web site can be found at www.CourtesySanDiego.com
and they have a separate Corvette micro site at… Continue
Added by Ralph Paglia on March 3, 2008 at 5:00pm —
Most dealers believe shrinking margins are due to a combination of more informed customers and auto makers' margin cuts. Although these factors do add margin pressure, they are not the key causes of shrinking front-end gross. The No.1 cause is the sales consultant.
By Mark Rikess
Published in Ward's Dealer Business, Feb 1, 2008
The typical North American salesperson adds little or no value to the customer… Continue
Added by Ralph Paglia on March 3, 2008 at 6:47am —
This is the biggest retail automotive e-commerce event of the year!
The 4th Digital Dealer Conference & Exposition will be held at the Gaylord Palms Resort & Conference Center in Orlando, Florida April 21-23. The conference in Las Vegas last October drew over 540 attendees and featured 45 exhibitors. There were over 300 registered dealers, GMs, Internet Sales Managers, e-Commerce Directors and BDC/CRM Managers.
The title of the event in Orlando is “Putting all the… Continue
Added by Ralph Paglia on March 2, 2008 at 6:38pm —
April 12th-13th, 2008 in Atlanta, GA would certainly be a good investment in growing your professional capabilities and career potential. You can get more details on this dynamic, fun and productive seminar event at http://www.ItsMyGoal.com…
Added by Ralph Paglia on February 28, 2008 at 6:30pm —
Five Star Ford North Richland Hills TX 36 1 390 20.70% fivestarfordnrh.com
Sam Galloway Ford Lincoln Merc Fort Myers FL 19 2 302 -9.30% samgallowayford.com
Tomball Ford, Inc. Tomball TX 34 3 295 18.00% tomballfords.com
Ford Country Henderson NV 10 4 287 -5.30% fordcountryhenderson.com
Galpin Ford North Hills CA 35 5 286 5.50%… Continue
Added by Ralph Paglia on February 27, 2008 at 1:00pm —
You can waste a lot of money -- or fail to earn your share -- if you haven't learned to use the keyword matching features available for Pay Per Click (PPC) ads on Google AdWords, MSN AdCenter, or Yahoo! Search Marketing. When you set up keywords to bid on, you need to select the appropriate kind of keyword matching -- or you'll be assigned the default Broad Match, which could cost you dearly.
With Paid Search you're trying to get the highest number of sales conversions at a cost that… Continue
Added by Ralph Paglia on February 27, 2008 at 10:13am —
Here comes the “Precision Shopper.” Any retailer who isn’t using the online channel to promote offline sales—as well as online sales—is missing a sizable opportunity.
”Today, online consumers think nothing of shopping across a retailer’s stores, Web site and catalog,” says Jeffrey Grau, eMarketer Senior Analyst and author of the new report, Multi-Channel Retailing, “As a consequence, online product… Continue
Added by Ralph Paglia on February 26, 2008 at 11:00am —
Here's a great example of using a combination of email, online video and model-specific microsites to pull together an effective and personalized autoresponse targeted to customers who have submitted leads from 3rd party lead providers... Here's the email structure sent out by the dealership as best as I could copy and paste it into this Blog posting format:
Added by Ralph Paglia on February 26, 2008 at 8:30am —
Carmakers are finding they have a new rival for online ads: dealers.
Now that auto dealers are finally embracing the Internet, popular third-party sites like Edmunds.com and Cars.com are the subject of bidding wars.
CPMs at such sites have risen to as much as $34 compared to only $4 two years ago, according to Cheril Hendry, president of HLF Brandtailers in Irvine, Calif.
Hendry, who handles marketing for 35 local dealers, said the third-party sites have been… Continue
Added by Ralph Paglia on February 25, 2008 at 12:29pm —
American Auto Dealer profits seem to be stuck in neutral since 2001...
For the sixth straight year, U.S. auto dealer profitability failed to improve in 2007. When considering the current and continuing credit crunch, combined with industry projections of slumping sales in 2008, the prospects for dealership profits in 2008 don't look much brighter.
The average franchised new-vehicle dealership made a net pretax profit of 1.5 percent of sales last year, according to National… Continue
Added by Ralph Paglia on February 25, 2008 at 6:00am —
Here is the Washington Post's Mensa Invitational which once again asked readers to take any word from the dictionary, alter it by adding, subtracting, or changing one letter, and supply a new definition.
Here are the winners:
1. Cashtration (n.): The act of buying a house, which renders the subject financially impotent for an indefinite period of time.
2. Ignoranus: A person who's both stupid and an asshole.
3. Intaxication: Euphoria at getting a tax… Continue
Added by Ralph Paglia on February 24, 2008 at 12:29pm —
A recently released comScore Video Metrix service report, revealed that U.S. Internet users watched more than 10 billion videos online during the month of December, 2007, representing the single heaviest month for online video consumption since comScore initiated its tracking service. Google Sites saw substantial growth and extended its video market share gains, now accounting for nearly one out of every three videos viewed online.
Erin Hunter, comScore executive vice president of… Continue
Added by Ralph Paglia on February 22, 2008 at 8:30am —
director of business development provides tips for tying broadband video more closely into the shopping experience.
By Tomer Alpert
There were more than a billion views on Yahoo! Video
in January 2008... That's a lot of people watching a lot of online video. Such is the new state of the online… Continue
Added by Ralph Paglia on February 22, 2008 at 7:30am —