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Ralph Paglia's ADM Blog (1,299)

JD Power: Who Has The Best Automotive Marketing Website?

JD Power Automotive Website Evaluation Study

Cross Device (AWESxD) - Desktop Site (2018)…

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Added by Ralph Paglia on March 22, 2018 at 4:00am — No Comments

Official FTC Announcement Regarding CDK Global Acquisition of Auto/Mate DMS

FTC Challenges CDK Global, Inc.’s Proposed Acquisition of Competitor Auto/Mate, Inc.

Acquisition would harm competition in dealer management system software for new car…

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Added by Ralph Paglia on March 21, 2018 at 1:00pm — No Comments

Ten+ Benefits of Video Marketing for Car Dealers

First 10 Benefits of Video Marketing (see bonus)

More and more car dealerships are taking advantage of video marketing. Video marketing has consistently shown that it is one of the best marketing strategies, particularly for car dealers, because it allows a dealership to be flexible and…

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Added by Ralph Paglia on March 17, 2018 at 4:00am — No Comments

Edmunds Announces Their Sixth Annual Five Star Dealer Awards

Edmunds Presents the Sixth Annual Five Star Dealer Awards to More Than 350 Dealers Nationwide…

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Added by Ralph Paglia on March 12, 2018 at 9:00pm — No Comments

5 Creative Car Dealership Marketing Ideas You Haven’t Heard Of From Jazel

The team at Jazel had a blast showcasing some dealership marketing genius in…

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Added by Ralph Paglia on March 5, 2018 at 2:00pm — No Comments

Ford Bet On Aluminum - Did They Win?

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Added by Ralph Paglia on March 1, 2018 at 6:00pm — No Comments

Maryann Keller Calls Automotive Digital Marketing Shakeup Imminent

Is a Shakeup Imminent in the Automotive Digital Marketing Space?…

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Added by Ralph Paglia on March 1, 2018 at 1:30am — 1 Comment

Hyundai's Genesis Scores Victory in Consumer Reports Ranking

Genesis Schools The Class In Consumer Reports Annual Ranking Of Automotive Brands for 2018…

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Added by Ralph Paglia on February 26, 2018 at 3:30pm — No Comments

NADA Convention is in Las Vegas Starting March 22

NADA is the world’s largest international convention of franchised new-vehicle dealers. These dealers gather together to share ideas and learn about new innovations within the automotive industry. Through NADA, dealers have the opportunity to meet major automakers,…

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Added by Ralph Paglia on February 21, 2018 at 4:30pm — No Comments

Pirelli Develops New Tire Specific To New McLaren Sports Car

PIRELLI P-ZERO AND MCLAREN SENNA:

A SHARED JOURNEY FROM TRACK TO ROAD

 

Milan – Pirelli and McLaren have started a new chapter in their long-standing technical partnership, which will…

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Added by Ralph Paglia on February 19, 2018 at 11:00am — No Comments

AUTOMOTIVE CARE LABORATORIES and WEST COAST CUSTOMS Partnership

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Added by Ralph Paglia on February 8, 2018 at 10:12pm — No Comments

RCS Reveals Rev+ Dual Home EV Charger

Revitalize Charging Solutions of Fort Worth, TXRev+ Dual Home Charger, the electric vehicle (EV) market’s first dual residential charger, was introduced to market today on Indiegogo by…

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Added by Ralph Paglia on January 25, 2018 at 4:00am — No Comments

Flashpoint's Open letter to Hyundai, Innocean and their New Media Agency Canvas Worldwide...

An Open letter to the Hyundai, Innocean and their New Media Agency Canvas Worldwide...

What Your Dealers…

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Added by Ralph Paglia on January 22, 2018 at 7:45pm — No Comments

AUTOPARTS SWAP ‘N SELL THIS WEEKEND

AUTOPARTS SWAP ‘N SELL THIS WEEKEND

 

Vernon, Conn. (January 19, 2018): An annual motorsports tradition is set for this weekend, Saturday and Sunday, January 20&21, at the Eastern…

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Added by Ralph Paglia on January 20, 2018 at 12:39pm — No Comments

Professional Marketers Starting To Build Out Attribution Measurement Systems (Survey Results)

Automotive Marketers and Ad Agencies typically launch ad campaigns with increased sales and customer acquisition in mind as the primary objectives... Dealership Brand awareness and even customer retention are usually secondary goals at best, according to…

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Added by Ralph Paglia on January 8, 2018 at 10:30pm — No Comments

What You Need To Know About People Who Use Alexa, Echo and other Smart Speakers

5 Things Automotive Marketers Need To Know About Smart Speaker Owners...

Smart Speaker adoption reached almost 1 in 8 US Wi-Fi households (12.1%) in…

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Added by Ralph Paglia on January 1, 2018 at 12:00pm — No Comments

Trucks Top US Auto Sales Charts At 2017 Year End

Sales of sport utility vehicles were particularly strong this year, according to joint research by J.D. Power and LMC Automotive.

Total light-vehicle sales are expected to finish out 2017 at 17.2…

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Added by Ralph Paglia on December 26, 2017 at 2:00pm — No Comments

11 Hacks Proven to Increase Website Visitor to Dealer Contact Conversion Rates

Getting traffic to your dealership's site is good, but converting that traffic into customer action is even better. …
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Added by Ralph Paglia on December 24, 2017 at 7:30pm — No Comments

Is Automotive Marketing Downshifting Right Now?

Automotive Marketing:

Shifting Gears in a Slowing Market

After a record-shattering 2016, automakers are dealing with the difficult task of maintaining or growing volume and margins in a…

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Added by Ralph Paglia on December 24, 2017 at 1:00am — No Comments

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