There are many ways that dealers and ISM's can use online advertising to drive increased volumes of "self-generated" leads... Just remember this, learning how to become a good angler and eating fresh, wild-caught fish (your own leads) is a heck of a lot better than buying farm raised fish slaughtered a week ago, (3rd party leads) then shipped to a Safeway Supermarket (lead provider)... Digital Advertising may not be for every dealership, but those of us who have used dealer generated marketing… Continue
Added by Ralph Paglia on April 7, 2008 at 9:00pm —
Here’s where we are at with the key activities data showing what is happening at AutomotiveDigitalMarketing.com:
• There have been over 84,962 member visits
• There are 703 members
on Automotive Digital Marketing Professional… Continue
Added by Ralph Paglia on April 7, 2008 at 8:06pm —
"Success seems to be connected with action.
Successful people keep moving.
They make mistakes, but they don’t quit."
- Peter Martin
Added by Ralph Paglia on April 7, 2008 at 7:09am —
Google (GOOG) is finally discovering gravity
. First, the company missed Wall Street revenue forecasts in the fourth quarter for the first time. Then a pair of reports from market researcher comScore (SCOR) , the latest on Mar. 26, said U.S. growth in the number of clicks… Continue
Added by Ralph Paglia on April 5, 2008 at 9:00am —
Ask 23 researchers the same question... US spending on online and mobile advertising rose to $29.94 billion in 2007
, according to PQ Media's "Alternative Media Forecast: 2008-2012
" report. The company included 18 digital and non-traditional media segments in its definition of alternative media. PQ Media put new media ad spending at 16.1% of total US advertising spending in 2007
, up from 7.9% in 2002.… Continue
Added by Ralph Paglia on April 2, 2008 at 8:00am —
I know this has nothing to do wityh selling cars or supplying dealers with digital marketing tools, but never the less, I do believe this is an important subject worth sharing with the ADM community... The next time you face a row of taps at a beer bar, drink your way through Beer 101, as taught by Father's Office Beer University dean and bartender Hallie Beaune.
Let these drafts guide you through the many flavors of beer, created during the fermentation process when the yeast eats… Continue
Added by Ralph Paglia on March 31, 2008 at 9:30am —
Dealer Communications announces an important session
at the 4th Digital Dealer Conference & Exposition in Orlando April 21-23. Learn how to buy $125 prime drive time radio spots for less than $10 each! Enterprising dealers in all areas of the country are discovering that multiple web-based services allow them to bid and buy conventional radio, TV and newspaper advertising in their local market at a… Continue
Added by Ralph Paglia on March 28, 2008 at 8:00am —
HOFFMAN ESTATES, Ill. — The Dealer Services Group of Automatic Data Processing, Inc. (NYSE: ADP) today announced the introduction of ADP's Business Online suite of solutions. One optional component of ADP's Business Online, ADP's Buy… Continue
Added by Ralph Paglia on March 26, 2008 at 2:00pm —
Hoffman Estates, Ill., — The Dealer Services Group of Automatic Data Processing, Inc. (NYSE: ADP) today announced the launch of Digital Advertising, a comprehensive managed solution for maximizing a dealership’s online reach and overall marketing results. ADP’s Digital Advertising is specifically… Continue
Added by Ralph Paglia on March 26, 2008 at 1:30pm —
According to The Luxury Institute's latest WealthSurvey, the participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007. Participation levels of online wealthy consumers in leading social networks are 16% for MySpace, 13% for LinkedIn, and 11% for Facebook. A national sample of 805 wealthy American consumers, with an average income of $287K and average net worth of $2.1 million, was surveyed online.
According to the… Continue
Added by Ralph Paglia on March 26, 2008 at 8:00am —
The Seven Secrets of Success From Zig Ziglar:
1. There is no secret of success... Success is for everyone.
2. Your life becomes better only when you become better.
3. There is no success without sacrifice.
4. Success is achieved in inches, not miles.
5. The greatest enemy of tomorrow’s success is today’s success.
6. No advice on success works unless you do.
7. You can have everything in life you want if you will… Continue
Added by Ralph Paglia on March 24, 2008 at 7:11am —
Here is a list of links that point to various web sites and blogs I have created, as well as access to articles I have written or interviews I have provided to various publications. I am compiling these links so that they can be used as a reference to other professionals interested in Automotive Digital Marketing topics, best practices, research data and the strategies and tactics that can be deployed with eBusiness practices in the car business. Here they are:… Continue
Added by Ralph Paglia on March 23, 2008 at 4:09pm —
PRINCETON, N.J. — More and more dealers plan to start using Web 2.0 technology in their advertising campaigns, and most intend to increase spending on Internet marketing in the next year, according to a recent study
. A survey from The Kelsey Group indicated that 59 percent of dealers
said they would utilize Internet video on their Web sites in the next 12 months, versus the 33 percent who already use the technology.… Continue
Added by Ralph Paglia on March 21, 2008 at 8:09am —
On February 18, 2008 ADP announced the official release of their Business Online suite of dealer web site applications that enables dealerships to offer online dealer selectable vehicle purchase process components to Web consumers. These new ADP dealer web site transactional capabilities support customer-driven and dealer-controlled sales processes, providing dealers with a solution that lets consumers purchase their vehicle online, begin the process on the Internet and take delivery at the… Continue
Added by Ralph Paglia on March 10, 2008 at 9:00pm —
Monday Morning 9 AM
Lot attendant smashes car that was scheduled for delivery at 4 pm that day.
Net cost $2,584.00
Monday Morning 10 AM
Manager’s meeting. Walk the trades from Saturday. Used car manager makes appraisal mistake valuing the wrong model.
Net cost $2,300.
Monday Afternoon 1 PM
Sales person promises a customer lifetime oil changes and tire rotation to deliver a car. Salesperson is no longer there. Customer has it in… Continue
Added by Ralph Paglia on March 8, 2008 at 9:00pm —
This is an… Continue
Added by Ralph Paglia on March 8, 2008 at 3:00pm —
Shown below is information on the Bella Movie Marketing Internship. Offices are located in Miami, Los Angeles, and Philadelphia. All offices operate hours 10:00 am -7:00pm. While Internships are unpaid/volunteer opportunities, housing is provided for those individuals offered a relocation position.
There are 4 different kinds of Internships. They are as follows:
1. DAY INTERNS
This opportunity is ideal if you are already located in one of our main office… Continue
Added by Ralph Paglia on March 7, 2008 at 7:00am —
With all the discussions around microsites and landing pages I wanted to take the time to share what I consider to be a best practice in the use of deep links hooked up to keywoord enriched URL's used in online advertising and Paid SEM campaigns focused on inventory. Listed below is a fairly typical deep link set up for a dealership. The store's primary web site can be found at www.CourtesySanDiego.com
and they have a separate Corvette micro site at… Continue
Added by Ralph Paglia on March 3, 2008 at 5:00pm —
Most dealers believe shrinking margins are due to a combination of more informed customers and auto makers' margin cuts. Although these factors do add margin pressure, they are not the key causes of shrinking front-end gross. The No.1 cause is the sales consultant.
By Mark Rikess
Published in Ward's Dealer Business, Feb 1, 2008
The typical North American salesperson adds little or no value to the customer… Continue
Added by Ralph Paglia on March 3, 2008 at 6:47am —
This is the biggest retail automotive e-commerce event of the year!
The 4th Digital Dealer Conference & Exposition will be held at the Gaylord Palms Resort & Conference Center in Orlando, Florida April 21-23. The conference in Las Vegas last October drew over 540 attendees and featured 45 exhibitors. There were over 300 registered dealers, GMs, Internet Sales Managers, e-Commerce Directors and BDC/CRM Managers.
The title of the event in Orlando is “Putting all the… Continue
Added by Ralph Paglia on March 2, 2008 at 6:38pm —