Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Ralph Paglia's ADM Blog (1,348)

Ralph Paglia Workshop at 4th Annual Digital Dealer Conference & Exhibition April 21-23, 2008

The conference will be held at the Gaylord Palms Resort and Convention Center in Orlando, FL. For information on attending this event, contact Jan Cobb at: Phone: (678) 936-4009 or by E-mail: jcobb@premcor.net…

Continue

Added by Ralph Paglia on April 19, 2008 at 11:14am — No Comments

Blended (Universal) Search Engine Results Study

Objective & Background

In December 2007 and January 2008, iProspect partnered with JupiterResearch to develop and field a survey containing questions about the behavior of search engine users. The objective of the survey was to uncover data that would enable search marketers to better understand how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market… Continue

Added by Ralph Paglia on April 16, 2008 at 9:00am — No Comments

Search Engine Marketing Firm iProspect Study Finds Blended Search Dominates User Preference for Selecting News, Image, and Video Results

BOSTON, MA — Search engine marketing firm iProspect today published the iProspect Blended Search Results Study. Sponsored by iProspect and conducted by JupiterResearch, the study reveals that in the case of news, image, and video results, search engine users click specialized content within general search results more than they do within vertical search results.



Download PDF of Study including multiple charts:… Continue

Added by Ralph Paglia on April 16, 2008 at 8:30am — No Comments

Blended (Universal) Search Format Increases Marketers' Visibility

The recently released iProspect Blended Search Results Study, conducted by Jupiter Research, found that search engine users click specialized content within general search results more than they do within vertical search results:



36% of search engines user click "news" results within blended search results, while only 17% click a "news" result after conducting a news-specific search

31% of search engine users click "image" results within blended search results, while 26% click… Continue

Added by Ralph Paglia on April 16, 2008 at 8:30am — No Comments

US Auto Dealership Jobs Hit 8-Year Low - But Management Numbers are Higher

Dealership jobs hit 8-year low by Donna Harris at Automotive News - Employment at new-vehicle dealerships sank this year to the lowest level since 2000, the U.S. Labor Department reports. In February, the most recent month for which data are available, franchised dealerships employed 1,096,100 U.S. workers — virtually the same as in February 2000. Dealership employment peaked at 1,151,000 in September 2005, the department says.



Paul Taylor, chief economist of the National Automobile… Continue

Added by Ralph Paglia on April 14, 2008 at 8:01am — No Comments

Scientific Management Practices Applied to Automotive Digital Marketing

Can Scientific Management practices be applied to automotive retail marketing? Marketing is so often the domain of guessing and wishful thinking. Scientific management refers to the application of the 10 Marketing Laws of Scientific Management, the fundamental principles that each dealer should apply in order to generate a Return On Marketing Investment (ROMI). When analyzing your marketing programs, evaluate your dealership's marketing strategy and tactics using these laws and then prioritize… Continue

Added by Ralph Paglia on April 13, 2008 at 7:30am — No Comments

Reputation Management for Car Dealers

The issue of reputation management is becoming more significant to car dealers every week. If the negative information is from someone who actually bought a car from the dealership, then there are always issues of free speech that are tough to overcome. True is true, false statements made by people can create negligence if a dealer can prove they harmed his business. The most effective way to counter negative consumer generated content (CGC) publications about a dealership is to generate a… Continue

Added by Ralph Paglia on April 10, 2008 at 7:30pm — 3 Comments

Eyeing Cost Per Click Prices as Search Volume Keeps Growing

SEM is chewing on other media budgets. Even as some marketers rein in spending to hedge against further economic problems, search engine marketing (SEM) is in great shape—at least for the moment. Search engine advertisers and agencies surveyed for the Search Engine Marketing Professional Organization (SEMPO)-sponsored "2007 State of the Market" survey listed multiple reasons for the SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs,… Continue

Added by Ralph Paglia on April 9, 2008 at 12:00pm — No Comments

If you REALLY want it, I’ll drop my price!

I went to the National. I collect sports memorabilia and the National is the place where everyone who is a serious collector or dealer goes. People fly in from all over the world to buy and sell every kind of sports collectible imaginable. And 50 sports celebrities are there signing autographs (for a fee). I got there early because I’m not just a… Continue

Added by Ralph Paglia on April 8, 2008 at 4:58am — No Comments

Automotive News: ADP, Ford plan online services for dealers

by Ralph Kisiel - Automotive News | April 7, 2008 - 12:01 am EST

Ford Motor Co. has chosen ADP Dealer Services as its partner to provide digital advertising services to its dealerships across the United States. Ford is expected to formally unveil the national plan during dealer meetings this week in Las Vegas. Ford marketing chief Jim Farley has pledged the automaker's support for boosting local advertising. Digital marketing helps dealers reach potential customers with online… Continue

Added by Ralph Paglia on April 7, 2008 at 10:11pm — No Comments

Using Online Digital Marketing and Advertising to Generate Opportunities To Do Business

There are many ways that dealers and ISM's can use online advertising to drive increased volumes of "self-generated" leads... Just remember this, learning how to become a good angler and eating fresh, wild-caught fish (your own leads) is a heck of a lot better than buying farm raised fish slaughtered a week ago, (3rd party leads) then shipped to a Safeway Supermarket (lead provider)... Digital Advertising may not be for every dealership, but those of us who have used dealer generated marketing… Continue

Added by Ralph Paglia on April 7, 2008 at 9:00pm — No Comments

Latest Key Performance Metrics for Automotive Digital Marketing Professional Community

Here’s where we are at with the key activities data showing what is happening at AutomotiveDigitalMarketing.com:

• There have been over 84,962 member visits to AutomotiveDigitalMarketing.com

• There are 703 members on Automotive Digital Marketing Professional… Continue

Added by Ralph Paglia on April 7, 2008 at 8:06pm — No Comments

Monday Motivational Quote

"Success seems to be connected with action.
Successful people keep moving.
They make mistakes, but they don’t quit."


- Peter Martin

Added by Ralph Paglia on April 7, 2008 at 7:09am — No Comments

Google: What Goes Up... Ad clicks are flat, the stock is falling. Can the enchanted corporate giant keep the magic from fading?

Google (GOOG) is finally discovering gravity. First, the company missed Wall Street revenue forecasts in the fourth quarter for the first time. Then a pair of reports from market researcher comScore (SCOR) , the latest on Mar. 26, said U.S. growth in the number of clicks… Continue

Added by Ralph Paglia on April 5, 2008 at 9:00am — No Comments

Digital Advertising Revenue Continues to Grow Despite Economic Downturn

Ask 23 researchers the same question... US spending on online and mobile advertising rose to $29.94 billion in 2007, according to PQ Media's "Alternative Media Forecast: 2008-2012" report. The company included 18 digital and non-traditional media segments in its definition of alternative media. PQ Media put new media ad spending at 16.1% of total US advertising spending in 2007, up from 7.9% in 2002.… Continue

Added by Ralph Paglia on April 2, 2008 at 8:00am — No Comments

Impress Dealers and OEM Executives You Visit with Four Microbrews that lead to a Better Beer Palate

I know this has nothing to do wityh selling cars or supplying dealers with digital marketing tools, but never the less, I do believe this is an important subject worth sharing with the ADM community... The next time you face a row of taps at a beer bar, drink your way through Beer 101, as taught by Father's Office Beer University dean and bartender Hallie Beaune.



Let these drafts guide you through the many flavors of beer, created during the fermentation process when the yeast eats… Continue

Added by Ralph Paglia on March 31, 2008 at 9:30am — No Comments

Using digital marketing tools to buy Internet, radio, newspaper and TV advertising more cost effectively than ever before

Dealer Communications announces an important session at the 4th Digital Dealer Conference & Exposition in Orlando April 21-23. Learn how to buy $125 prime drive time radio spots for less than $10 each! Enterprising dealers in all areas of the country are discovering that multiple web-based services allow them to bid and buy conventional radio, TV and newspaper advertising in their local market at a… Continue

Added by Ralph Paglia on March 28, 2008 at 8:00am — No Comments

PRESS RELEASE: ADP Dealer Services Introduces Solution to Help Drive Online Revenue with ADP's Business Online

HOFFMAN ESTATES, Ill. — The Dealer Services Group of Automatic Data Processing, Inc. (NYSE: ADP) today announced the introduction of ADP's Business Online suite of solutions. One optional component of ADP's Business Online, ADP's Buy… Continue

Added by Ralph Paglia on March 26, 2008 at 2:00pm — No Comments

PRESS RELEASE: ADP Dealer Services Launches Digital Advertising

Hoffman Estates, Ill., — The Dealer Services Group of Automatic Data Processing, Inc. (NYSE: ADP) today announced the launch of Digital Advertising, a comprehensive managed solution for maximizing a dealership’s online reach and overall marketing results. ADP’s Digital Advertising is specifically… Continue

Added by Ralph Paglia on March 26, 2008 at 1:30pm — No Comments

Wealthy Car Buyers Using Social Networks Online

According to The Luxury Institute's latest WealthSurvey, the participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007. Participation levels of online wealthy consumers in leading social networks are 16% for MySpace, 13% for LinkedIn, and 11% for Facebook. A national sample of 805 wealthy American consumers, with an average income of $287K and average net worth of $2.1 million, was surveyed online.

According to the…

Continue

Added by Ralph Paglia on March 26, 2008 at 8:00am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service