In 2008 a new phrase has been coined “Online Dealership Reputation Management
”. In other words, good old fashion customer service meets the net. Over four years ago MyDealerReport.com brought a level of accountability to the automotive industry with the introduction of dealer ratings and reviews. It has taken this long for the industry to catch up, but it better late than never. Well, I wouldn’t say… Continue
Added by Ralph Paglia on February 19, 2008 at 9:00pm —
Is Your Dealership Attractive?
There’s an old adage that says, “A business must grow to survive.” This is especially true for automotive dealerships. Over time, some of your customers will move away, some will change lifestyles, and others will leave for a myriad of other reasons that are beyond your control. In other words, if your dealership isn’t constantly attracting new customers to replace them, you will eventually find yourself with no customers left.
Added by Ralph Paglia on February 18, 2008 at 12:47pm —
Automotive Digital Marketing Group on LinkedIn
You’re invited to join the Automotive Digital Marketing Group on LinkedIn. Joining will allow you to find and contact other Automotive Digital Marketing members on LinkedIn. The goal of this group is to help members:
* Reach other members of Automotive Digital Marketing
* Accelerate careers/business through referrals from Automotive Digital Marketing… Continue
Added by Ralph Paglia on February 18, 2008 at 8:00am —
There’s something about a ten-item list that makes us want to get all Hestonian on you and break out the archaic pronouns, especially when it comes to something like getting people who visit your site to actually buy from you. After all, you work hard to get clicks. What could be more important than turning those clicks into customers?
Convert Your Clicks
But we’re kind of a live-and-let-live… Continue
Added by Ralph Paglia on February 17, 2008 at 3:30pm —
Here are some examples of the optional Ford Dealer Connection Premier Customization Service:
They utilize newspaper ads, internet specials, etc…They also have a body shop page and internet coupons.
Utilizing one of the new Model Specific videos (Lincoln MKX). Very SHARP! Also, they have internet coupons, Newsletter, newspaper… Continue
Added by Ralph Paglia on February 17, 2008 at 9:56am —
Dealer Marketing Magazine's Automotive Marketing Experts Outline Success Strategies for 2008
2008 Dealer Marketing Panel of Experts:
Editor’s Note: With the prospect of flat new car sales this year and an uncertain economy, auto dealers should be placing their… Continue
Added by Ralph Paglia on February 16, 2008 at 8:14pm —
Ralph Paglia: e-Business Director, Courtesy Chevrolet
by : Digital Dealer
In 2006, Arizona was the fastest growing state in the country, and Phoenix is currently the fastest growing city in the state. Growth is fueling an extraordinarily strong, vibrant economy and a boom in the Hispanic population. Twenty-four… Continue
Added by Ralph Paglia on February 15, 2008 at 5:43pm —
New York Times - February 15, 2008
4 News Companies Ally to Sell Ads on the Internet
By LOUISE STORY
Four large newspaper companies are joining forces to sell advertisements on the Internet, hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.
Each of the four companies — the Tribune Company, the… Continue
Added by Ralph Paglia on February 15, 2008 at 1:18pm —
Letter sent to Dealer by Volkswagen of America as posted on:
"I would like to take this opportunity to congratulate you and your sales team, on behalf of the Volkswagen Group of North America, the Eastern Region and Area 2, for an outstanding sales effort in 2007. In many cases a team will distinguish itself by… Continue
Added by Ralph Paglia on February 13, 2008 at 11:30am —
HOFFMAN ESTATES, Ill.--The Dealer Services Group of Automatic Data Processing, Inc. today announced the launch of Digital Advertising, a comprehensive managed solution for maximizing a dealership’s online reach and overall marketing results.
ADP’s Digital Advertising is specifically designed to:
* Generate more Showroom and Web traffic
* Deliver higher quality Web Leads and Phone Calls
* Increase Dealer web site conversion rates
* Communicate the Dealer’s… Continue
Added by Ralph Paglia on February 12, 2008 at 10:00pm —
The planning of the speaking program for the Spring 2008 Digital Dealer Conference & Exposition is well under way and promises to not only build on the previous two events, but will reach even higher in helping fulfill attendees’ goals and aspirations.
This is a conference put on by Dealer…
Added by Ralph Paglia on February 7, 2008 at 9:30am —
Added by Ralph Paglia on February 6, 2008 at 9:30pm —
comScore has released their annual web site metrics summary in a recently released report, The 2007 U.S. Internet Year in Review highlighting the major trends in U.S. Internet activity. The study finds that that top gaining properties and site categories featured some of the top Internet brands, including Google, Facebook, Wikipedia and Craigslist.
- Social networking giant Facebook.com reaped the benefits…
Added by Ralph Paglia on February 6, 2008 at 8:49pm —
Limited vehicle line, attention to detail keys to automaker’s success
John Mendell, left, an executive vice president for…
Added by Ralph Paglia on February 4, 2008 at 7:50pm —
FEBRUARY 4, 2008
Paid search continues to attract a large proportion of US online ad spending.
How much do advertisers spend for paid search relative to the audience for those ads?
Viewed by the people marketers look to reach,… Continue
Added by Ralph Paglia on February 4, 2008 at 9:27am —
Keyword-Rich Domain Suggestion Tool Having a KEYWORD-RICH domain name is an important factor of Search Engine Optimization. This tools will suggest keyword rich domain names.…
Added by Ralph Paglia on February 2, 2008 at 4:00pm —
Here is a SEO Action Item list organized into sections and item numbers. Each section contains a list of the factors that affect dealership web site rankings with Google, MSN, Yahoo! and the other search engines. Each SEO Action Item contains a positive (+1), negative (-1) or neutral (0) rating factor because I believe a point based weighting scale is helpful when trying to better understand the impact each action… Continue
Added by Ralph Paglia on February 2, 2008 at 3:00pm —
“Surf’s Up” Less than a generation ago, searching for automotive information focused primarily on media sources such as newspapers, print advertisements, radio, and television. Potential customers also relied on word-of-mouth and advice from peers and family, as well as surveying vehicles at the local dealerships.
Added by Ralph Paglia on January 26, 2008 at 9:30pm —
How You Acquire, Manage New-Car Leads Determines the Sales Results
Whether you’re planning to start buying new-car leads or drive additional performance from your existing program, your success essentially hinges on two points: where you purchase the leads and how you manage them. Effectively working with new-car shoppers not only helps you close more new-car sales, but it also can boost sales in your used- and certified…
Added by Ralph Paglia on January 26, 2008 at 9:30pm —
Process Matters How You Manage the Transaction Drives the Sale
While the car is the star of any sale, don't underestimate the role of process. In fact, your ability to follow the procedures you've outlined to work with car shoppers is often what keeps them on track to buy from you rather than your competitors. Let's take a look at a few of the most effective tips that… Continue
Added by Ralph Paglia on January 24, 2008 at 4:30pm —