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Ralph Paglia's ADM Blog (1,139)

Hyundai CEO Tells Dealers To Get With The Times

Zuchowski to dealers: Get with the times

Hyundai boss says rise of millennials will demand changes

Zuchowski: Changes ahead…
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Added by Ralph Paglia on May 26, 2016 at 7:30pm — No Comments

Ford Compels Dealers To Increase Google Adwords Budget

While participating in a meeting during NADA 2015 in San Francisco, I challenged Brian Pasch's assertion that car dealers should not invest too much time or energy on Pay-per-Click Search Engine Advertising strategy or tactics... Almost a year and a half later, I believe…

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Added by Ralph Paglia on April 22, 2016 at 11:50am — No Comments

Car Dealers Increase Employee Count by 4.3% in 2015

New NADA Report: Employment at New-Car Dealerships Rises 4.3% in 2015

TYSONS, Va. (April 14, 2016) - As auto sales continue to rise, new-car dealerships across the country continue to hire, according a new report released by the National Automobile Dealers…

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Added by Ralph Paglia on April 16, 2016 at 4:30am — No Comments

Dealership Car Buyer Survey Template

Create a customer survey using Survey Monkey:

Create your own user feedback survey

Create your own user feedback survey

Added by Ralph Paglia on March 29, 2016 at 1:00am — No Comments

Chip Perry Reveals TrueCar's Dealer Pledge Outlining Transformation Strategy

TrueCar's Chip Perry Releases Detailed Pledge to Car Dealers

When Chip Perry arrived at TrueCar in December, it was apparent to him that…

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Added by Ralph Paglia on March 28, 2016 at 11:00am — No Comments

Cox Automotive Enters Dealer Finance and Insurance Departments

COX AUTOMOTIVE Enters F&I Space by Investing in SILVERROCK HOLDINGS

Investment Expands Portfolio of Dealer Solutions to Drive More Efficient Transactions

 

GO Financial and NextGear Capital affiliated dealers will soon be able to offer warranty, insurance and theft recovery…

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Added by Ralph Paglia on February 2, 2016 at 3:30pm — No Comments

Word Of Mouth: Current Generation of Teens Lose Interest in Cars

The Auto Industry should be concerned, and actions taken to reverse trends which show Millennial teens are significantly less interested in cars than previous generations... 

Teenagers’ Conversations About Cars Declined 27 Percent Over the Last Six Years, According to Research by…

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Added by Ralph Paglia on February 1, 2016 at 3:00pm — No Comments

Edmunds: January Auto Sales Hit Winter Skids, SAAR Tracking 17.5M

Car shopping destination Edmunds.com today released its January 2016 new car sales forecast, which predicts that 1,143,839 new cars and trucks will be sold in the U.S. in January for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.5 million.…

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Added by Ralph Paglia on January 28, 2016 at 12:00pm — No Comments

America's New Class of "Opinion Elites" Drive Increased Impact of Online Reviews on Car Dealer Reputation

The American "Opinion Elite" Influencers overpower Dealer Marketing Efforts through both written and verbal Negative Reviews which Drive a Dealer's Reputation into the ditch...

  

Reputation matters…

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Added by Ralph Paglia on January 20, 2016 at 3:30pm — No Comments

Ford "Project Vehicle" Program for 2016

Ford Motor Co. has announced its project-vehicle program for 2016

Ford project-vehicle requests require two components: an e-mail project summary (due…

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Added by Ralph Paglia on December 17, 2015 at 5:30pm — No Comments

Edmunds Projects Record Car Sales Volume for November 2015

Car shopping destination Edmunds.com today released its November 2015 new car sales forecast, which projects that 1,331,415 new cars and trucks will be sold in the U.S. in November for an estimated Seasonally Adjusted Annual Rate (SAAR) of 18.3 million.
Both the volume and SAAR are…
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Added by Ralph Paglia on November 24, 2015 at 7:02am — No Comments

Chip Perry, Former AutoTrader CEO Goes To TrueCar

TrueCar Hires Chip Perry As New CEO, Seeks To Rebuild Dealer Trust

After leaving AutoTrader in 2013, Perry was president and CEO of RentPath.
                                                  

From Los Angeles, Chip Perry said his goal as the new CEO of TrueCar Inc. will be…

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Added by Ralph Paglia on November 24, 2015 at 3:30am — 1 Comment

If You Name a New Model After a City, Will It Sell There?

 Can You Find a Chevy Malibu in Malibu, CA?…

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Added by Ralph Paglia on November 16, 2015 at 11:30am — No Comments

Car Dealers Deliver October Sales Blockbuster Hit 18.23 Million SAAR!

American Car Dealers and Automotive Sales Professionals Deliver Blistering Hot October Sales Pace That Can Best Be Described as "Fast and Furious"…

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Added by Ralph Paglia on November 4, 2015 at 11:30am — No Comments

Does Your Dealership Leverage Video Micro-Moments for Marketing?

Video Micro-Moments: What Do They Mean for Your Dealership's Video Marketing Strategy?

Now that video consumption has gone from prime-time to all-the-time, how can car dealers capitalize on video micro-moments? Lucas Watson, VP of Global…

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Added by Ralph Paglia on November 2, 2015 at 9:30am — No Comments

Fixed Operations Analysis and Optimization Using PowerDealer

POWER TO DRIVE YOUR SERVICE DEPARTMENT BUSINESS

(EDITOR'S NOTE: Ignore First 15 Seconds of Video!)

The Competitive Edge

PowerDealer*, a division of J.D. Power and…

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Added by Ralph Paglia on October 30, 2015 at 8:30am — No Comments

FTC Workshop Via Webstreaming is Friday October 30th at 8:30 AM Eastern

Follow the Lead: An FTC Workshop on Lead Generation

Oct 30, 2015…

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Added by Ralph Paglia on October 29, 2015 at 5:00pm — No Comments

Modern Car Buying: Steps To The Purchase In Today's Digital Marketplace (Infographic)

Wrong... Not any more, because these are the Steps to Buying a Car in the Digital Age!

    …

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Added by Ralph Paglia on October 28, 2015 at 1:30am — 5 Comments

IAB Research: Digital Influence on American Car Buyers

Did you ever wonder who sets the standards for sizing and file specifications for online display advertising so the same ads can be displayed across networks with millions of websites?
The answer is an international…
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Added by Ralph Paglia on October 26, 2015 at 5:30am — No Comments

Why Join The PowerDealer Network?

PowerDealer

Right Data - Right Now 

THE Go-To Information Source for Running Your Dealership More Effectively

 …

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Added by Ralph Paglia on October 24, 2015 at 2:30pm — No Comments

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