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Ralph Paglia's ADM Blog (1,115)

Congratulations To Car Peeps Everywhere on September Sales Results!

There is no way around it... September 2015 was one of the best Septembers in the history of the car business... Not only was the volume there, but gross profit margins went up as well!

The American auto industry's sizzling sales pace this past…


Added by Ralph Paglia on October 9, 2015 at 3:30pm — No Comments

Automotive Marketer Guide to Going Mobile Infographic

As our younger car buyers get older and online culture creeps steadily toward becoming predominantly mobile, mobile technology may very well overtake other methods of getting a car dealer's message to the right automotive consumers at the right time.…


Added by Ralph Paglia on October 4, 2015 at 5:30pm — No Comments

Manheim Car Auctions Receive Top Honors from Car Dealers at NAAA

Several Manheim Locations Get Top Honors from NAAA

12 Locations Earned 16 Awards, including Top Performance Award from Chase Auto Finance


ATLANTA – Manheim locations across the country were honored by customers for…


Added by Ralph Paglia on September 29, 2015 at 3:30pm — No Comments

Trade Cycle Infographic: Auto Industry Must Shorten Or SAAR Will Drop!

AutoAlert Study Highlights…


Added by Ralph Paglia on September 26, 2015 at 6:30pm — 1 Comment

Facebook Launches New "M" Artificial-Human Intelligence Hybrid

Watch Someone Using Facebook’s New Personal Assistant, ‘M’

Facebook M is part digital assistant, part experiment in artificial intelligence.



Added by Ralph Paglia on September 6, 2015 at 6:00pm — No Comments

Digital Impact Has Transformed All Automotive Marketing

How Digital Is Shaping Automotive Marketing

James Green lays out the state of the automotive industry's digital transformation, suggesting ways to take advantage of the opportunity.

Written by …


Added by Ralph Paglia on September 3, 2015 at 9:00pm — No Comments

New Data on Consumer Perception Shows Big Change in Rank for Car Dealers

Source: Gallup

How Does The Auto Industry Rate When Compared To Other…


Added by Ralph Paglia on September 3, 2015 at 6:00pm — 5 Comments

Mobile Marketing Ad Spend Now Gets Over 50% Of Digital Budget


Added by Ralph Paglia on September 2, 2015 at 7:30pm — No Comments

Are You a PowerDealer? Numbers Reveal The Truth

The Power In Numbers

Written by Barry Courter

J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace.

Want to know whether young girls aged 12 to 16 prefer Coca-Cola in a bottle or in a can? You can bet Coke bottlers know that info and a whole lot more, and armed with that information…


Added by Ralph Paglia on August 26, 2015 at 11:00am — No Comments

Mac Keyboard Shortcut Cheat Sheet

Mac keyboard shortcuts

By pressing a combination of keys, you can do things that normally need a mouse, trackpad, or other input device.

To use a keyboard shortcut, hold down one or more modifier keys while pressing the last key of the shortcut. For example, to use the shortcut Command-C (copy), hold down Command, press C, then release both keys. Mac menus and keyboards often use …


Added by Ralph Paglia on August 21, 2015 at 10:16pm — 1 Comment

Dean Evans Takes On Hyundai CMO Role


Added by Ralph Paglia on August 15, 2015 at 8:30am — 4 Comments

How To Implement 11 Facebook Best Practices for Car Dealers

Facebook "How To's" for Automotive Marketers Proven To Generate Increased Customer Engagement Results

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts... A truism whether in life or…


Added by Ralph Paglia on August 12, 2015 at 7:30am — 2 Comments

Does Your Dealership Target The Right People On Social Networks?

Are You Targeting the Right Audience on Social Media?

“Hey, pay attention to us! No…wait, you’re not buying our product. Um…how about YOU?”

Does this confusion remind you…


Added by Ralph Paglia on August 11, 2015 at 3:30am — 1 Comment

How To Make Better Use Of Visuals In Your Content Marketing

26 Ways to Use Visuals in Your Social Media Marketing

  • Have you noticed more photos on social…

Added by Ralph Paglia on August 2, 2015 at 5:30pm — No Comments

Social Media Retargeting Ad Campaigns Most Cited For Budget Increases

Automotive Marketers are Most Likely to Increase their Social Retargeting Advertising Spend in 2015-2016

Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014…


Added by Ralph Paglia on July 2, 2015 at 2:00pm — 1 Comment

AutoMarketer Problems Using Social Media Analytics

5 Big Problems with #AutoMarketing Professionals using Social Analytics


Added by Ralph Paglia on July 1, 2015 at 11:30am — 1 Comment

Fiat-Chrysler Now Offering No-Cost, No-Debt College Education for Dealer Employees.

FCA US Dealers to Offer Employees No-Cost, No-Debt College Education

  • FCA US teams with Strayer University to develop first-of-its-kind dealer program
  • Degrees@Work program open to all employees of participating…

Added by Ralph Paglia on June 16, 2015 at 7:00pm — No Comments

Yelp: Money Cannot Buy You Love! (Reputation Management)

On Yelp, Money Can Only Buy Advertising...

So. You might be wondering: If a car dealer pays Yelp to advertise…

  • Do they get a higher Yelp review…

Added by Ralph Paglia on June 10, 2015 at 2:30am — 3 Comments

Google Self-Driving Car Report

Google Self-Driving Car Project Monthly Report for May 2015

We’ve made a lot of progress with our self-driving technology over the past six years, and we’re still

learning. Every day we head out onto public streets so we can keep challenging…


Added by Ralph Paglia on June 6, 2015 at 9:38pm — No Comments

WEBINAR: PR News Visual Storytelling

Content Marketing: PR News Visual Storytelling Webinar

June 23 | …

Added by Ralph Paglia on June 4, 2015 at 4:51pm — No Comments

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