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Ralph Paglia's ADM Blog (1,101)

Social Media Retargeting Ad Campaigns Most Cited For Budget Increases

Automotive Marketers are Most Likely to Increase their Social Retargeting Advertising Spend in 2015-2016

Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014…

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Added by Ralph Paglia on July 2, 2015 at 2:00pm — No Comments

AutoMarketer Problems Using Social Media Analytics

5 Big Problems with #AutoMarketing Professionals using Social Analytics

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Added by Ralph Paglia on July 1, 2015 at 11:30am — No Comments

Fiat-Chrysler Now Offering No-Cost, No-Debt College Education for Dealer Employees.

FCA US Dealers to Offer Employees No-Cost, No-Debt College Education

  • FCA US teams with Strayer University to develop first-of-its-kind dealer program
  • Degrees@Work program open to all employees of participating…
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Added by Ralph Paglia on June 16, 2015 at 7:00pm — No Comments

Yelp: Money Cannot Buy You Love! (Reputation Management)

On Yelp, Money Can Only Buy Advertising...

So. You might be wondering: If a car dealer pays Yelp to advertise…

  • Do they get a higher Yelp review…
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Added by Ralph Paglia on June 10, 2015 at 2:30am — 3 Comments

Google Self-Driving Car Report

Google Self-Driving Car Project Monthly Report for May 2015

We’ve made a lot of progress with our self-driving technology over the past six years, and we’re still

learning. Every day we head out onto public streets so we can keep challenging…

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Added by Ralph Paglia on June 6, 2015 at 9:38pm — No Comments

WEBINAR: PR News Visual Storytelling

Content Marketing: PR News Visual Storytelling Webinar

June 23 | …
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Added by Ralph Paglia on June 4, 2015 at 4:51pm — No Comments

Facebook FINALLY Allows Car Dealers To Post Animated GIF Images

Facebook, after much, much ado, has finally added GIF support. And no, not the halfway-workaround that it launched two years ago. There’s now a real way to post a GIF in your status update,…

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Added by Ralph Paglia on May 29, 2015 at 10:57pm — No Comments

Time For Car Dealers To Reconsider Landing Page Microsites

The tried and true landing page — an automotive marketer’s best friend

In the ‘old’ days of the web, all of a…

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Added by Ralph Paglia on May 27, 2015 at 8:30pm — 4 Comments

Great Results in Automotive History

12 Great Events in Automotive History



By Boyd Warner



As we’re talking about cars and dealers and dealership business software here, I’m keeping that theme going for this quiz, which I’m calling “12 Great Results in Automotive History.”



Some readers may have to ponder their answers for a while. Others who’ve been selling or servicing vehicles for a long time may know most of the answers from memory –…

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Added by Ralph Paglia on April 23, 2015 at 6:30pm — No Comments

Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership

Ten Tips for Lead Generation Landing Pages

 

Editor’s Note: Repost from SEM professional Jon Miller, VP of Marketing at Marketo. Marketo is a…

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Added by Ralph Paglia on April 17, 2015 at 9:30pm — 4 Comments

Six Ways Car Dealers Can Create Social Media Influence With Content

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Added by Ralph Paglia on February 9, 2015 at 12:56am — 2 Comments

NADA Convention from a Local San Francisco Perspective

National Auto Dealers Association convention sweeps into San Francisco with industry…

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Added by Ralph Paglia on January 25, 2015 at 12:00am — No Comments

Apple Increases Automotive Consumer Share; Here's What To Expect In 2015

What's Coming From Apple in 2015:

Apple Watch, iPad Pro, iPhone 6s,

12-Inch MacBook and More...

Thanks to the iPhone 6, the…
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Added by Ralph Paglia on January 9, 2015 at 9:00pm — 1 Comment

Automotive Consumer Trends For 2015

Ten Automotive Consumer Trends That Car Dealers Will Want to Watch in 2015…

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Added by Ralph Paglia on January 8, 2015 at 9:30pm — 1 Comment

Research Report: Analysis of 400+ Car Dealers Responding to Online Inquiries

PLADOOGLE Releases Study Which Details How Automotive Dealers Respond to Online Inquiries

Over 400 New Car Dealers Mystery Shopped…
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Added by Ralph Paglia on January 7, 2015 at 1:30am — 3 Comments

Enjoy The Ride: Edmunds Shares Data Insights From October Car Sales

RIGHT NOW Is A…
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Added by Ralph Paglia on November 4, 2014 at 4:30am — 3 Comments

Influencer Marketing: How It Can Make Your Dealership's Brand More Powerful

Influencer Marketing: How It Can Raise The Value Of An Auto Dealership's Regional Brand 

I have seen automotive digital marketing emerge from being a curiosity in the minds of most car dealers, and become the generally accepted "Smart…

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Added by Ralph Paglia on October 26, 2014 at 5:02am — No Comments

Research Report: Local Media and Marketing Tactics for Car Dealers - Who Uses What and Which Works Best?

BrandMuscle Research Report Reveals Local Media and Marketing Tactics Used by Car Dealers and other Local Franchised Business - But Does The Report Answer the Question About Who Uses What and Which Works Best?

Not too surprising to many of Automotive Marketing…

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Added by Ralph Paglia on October 13, 2014 at 10:48pm — No Comments

Dealer Marketing Magazine Asks: Who Invented Online Car Shopping?

12 Great Events in Automotive History…

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Added by Ralph Paglia on September 26, 2014 at 10:30pm — 2 Comments

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