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Ralph Paglia's ADM Blog (1,129)

Edmunds Projects Record Car Sales Volume for November 2015

Car shopping destination today released its November 2015 new car sales forecast, which projects that 1,331,415 new cars and trucks will be sold in the U.S. in November for an estimated Seasonally Adjusted Annual Rate (SAAR) of 18.3 million.
Both the volume and SAAR are…

Added by Ralph Paglia on November 24, 2015 at 7:02am — No Comments

Chip Perry, Former AutoTrader CEO Goes To TrueCar

TrueCar Hires Chip Perry As New CEO, Seeks To Rebuild Dealer Trust

After leaving AutoTrader in 2013, Perry was president and CEO of RentPath.

From Los Angeles, Chip Perry said his goal as the new CEO of TrueCar Inc. will be…


Added by Ralph Paglia on November 24, 2015 at 3:30am — 1 Comment

If You Name a New Model After a City, Will It Sell There?

 Can You Find a Chevy Malibu in Malibu, CA?…


Added by Ralph Paglia on November 16, 2015 at 11:30am — No Comments

Car Dealers Deliver October Sales Blockbuster Hit 18.23 Million SAAR!

American Car Dealers and Automotive Sales Professionals Deliver Blistering Hot October Sales Pace That Can Best Be Described as "Fast and Furious"…


Added by Ralph Paglia on November 4, 2015 at 11:30am — No Comments

Does Your Dealership Leverage Video Micro-Moments for Marketing?

Video Micro-Moments: What Do They Mean for Your Dealership's Video Marketing Strategy?

Now that video consumption has gone from prime-time to all-the-time, how can car dealers capitalize on video micro-moments? Lucas Watson, VP of Global…


Added by Ralph Paglia on November 2, 2015 at 9:30am — No Comments

Fixed Operations Analysis and Optimization Using PowerDealer


(EDITOR'S NOTE: Ignore First 15 Seconds of Video!)

The Competitive Edge

PowerDealer*, a division of J.D. Power and…


Added by Ralph Paglia on October 30, 2015 at 8:30am — No Comments

FTC Workshop Via Webstreaming is Friday October 30th at 8:30 AM Eastern

Follow the Lead: An FTC Workshop on Lead Generation

Oct 30, 2015…


Added by Ralph Paglia on October 29, 2015 at 5:00pm — No Comments

Modern Car Buying: Steps To The Purchase In Today's Digital Marketplace (Infographic)

Wrong... Not any more, because these are the Steps to Buying a Car in the Digital Age!



Added by Ralph Paglia on October 28, 2015 at 1:30am — 5 Comments

IAB Research: Digital Influence on American Car Buyers

Did you ever wonder who sets the standards for sizing and file specifications for online display advertising so the same ads can be displayed across networks with millions of websites?
The answer is an international…

Added by Ralph Paglia on October 26, 2015 at 5:30am — No Comments

Why Join The PowerDealer Network?


Right Data - Right Now 

THE Go-To Information Source for Running Your Dealership More Effectively



Added by Ralph Paglia on October 24, 2015 at 2:30pm — No Comments

How Do Car Dealers Make Marketing Technology Buying Decisions?

What Influences the Marketing Technology Buying Decisions of Car Dealers, General Managers, IT Directors and Business Owners?

Automotive Marketers tend to personally consider themselves as early adopters or in the early majority when it comes to technology adoption, but…


Added by Ralph Paglia on October 22, 2015 at 9:00am — 3 Comments

Autoweek and Jumpstart Create Media Partnership for AutoMarketing Announces Partnership With Jumpstart Automotive Group

Largest Portfolio of Automotive Shopping Sites Adds Leading Voice of American Car Culture…


Added by Ralph Paglia on October 20, 2015 at 9:36am — No Comments

Know Your Market: Most Desired Car Features by Generation

What Americans Find Most Important in a New Vehicle, by Generation

Notes: Reliability is the attribute American adults find most important when considering a vehicle, no matter their age, gender or political party. That’s according to a recent survey from The Harris…


Added by Ralph Paglia on October 19, 2015 at 3:00pm — No Comments

Generation X Overtakes Boomers in Population of Affluent Car Buyers

Generation X Now Has The Largest Population of Affluent American Consumers

Among affluent American Car Buyers, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%. This is according to Ipsos’…


Added by Ralph Paglia on October 17, 2015 at 10:30pm — No Comments

Congratulations To Car Peeps Everywhere on September Sales Results!

There is no way around it... September 2015 was one of the best Septembers in the history of the car business... Not only was the volume there, but gross profit margins went up as well!

The American auto industry's sizzling sales pace this past…


Added by Ralph Paglia on October 9, 2015 at 3:30pm — No Comments

Automotive Marketer Guide to Going Mobile Infographic

As our younger car buyers get older and online culture creeps steadily toward becoming predominantly mobile, mobile technology may very well overtake other methods of getting a car dealer's message to the right automotive consumers at the right time.…


Added by Ralph Paglia on October 4, 2015 at 5:30pm — No Comments

Manheim Car Auctions Receive Top Honors from Car Dealers at NAAA

Several Manheim Locations Get Top Honors from NAAA

12 Locations Earned 16 Awards, including Top Performance Award from Chase Auto Finance


ATLANTA – Manheim locations across the country were honored by customers for…


Added by Ralph Paglia on September 29, 2015 at 3:30pm — No Comments

Trade Cycle Infographic: Auto Industry Must Shorten Or SAAR Will Drop!

AutoAlert Study Highlights…


Added by Ralph Paglia on September 26, 2015 at 6:30pm — 1 Comment

Facebook Launches New "M" Artificial-Human Intelligence Hybrid

Watch Someone Using Facebook’s New Personal Assistant, ‘M’

Facebook M is part digital assistant, part experiment in artificial intelligence.



Added by Ralph Paglia on September 6, 2015 at 6:00pm — No Comments

Digital Impact Has Transformed All Automotive Marketing

How Digital Is Shaping Automotive Marketing

James Green lays out the state of the automotive industry's digital transformation, suggesting ways to take advantage of the opportunity.

Written by …


Added by Ralph Paglia on September 3, 2015 at 9:00pm — No Comments

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