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Ralph Paglia's ADM Blog (1,172)

Optimize Your Social Media Marketing Budget For Improved ROI

Over the past ten years, Social Media has become a major part of many car dealership marketing budgets.

During the next five years, social media marketing budgets are projected to increase by 90%...…

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Added by Ralph Paglia on March 5, 2017 at 9:30am — No Comments

LotLinx Launches New Digital Marketing Platform: TURN

CHICAGO -- LotLinx, the leading digital marketing solution for car dealers, launches LotLinx Turn, the automotive industry's first cloud-based marketing platform designed to analyze inventory, build VIN-specific campaigns, and spur engagement all within one easy-to-use…

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Added by Ralph Paglia on January 28, 2017 at 6:30pm — No Comments

New Google SERP Ranking Factors Drive Changing SEO Tactics

Latest Google Search (SERP) Ranking Study Points to New Factors Driving Organic Placement

Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis, says…

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Added by Ralph Paglia on January 23, 2017 at 5:30am — No Comments

List of Most Popular Vehicles Researched on Edmunds in 2016

SUV's Top List of Most Researched in 2016 on Edmunds.com

Passenger cars also remain popular, demonstrating that despite slowing sales, it remains important segment for automakers... Despite the fact that passenger car…

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Added by Ralph Paglia on January 14, 2017 at 3:30pm — No Comments

Building Dealership Email Marketing Lists The Right Way

The most used online app isn’t Facebook, Twitter, or LinkedIn... It’s Email.

More than 85 per cent of adults who are online have an email account while 62 per cent have a social networking account. And…

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Added by Ralph Paglia on January 12, 2017 at 9:00pm — No Comments

Electric and Autonomous Cars Create Buzz at CES in Las Vegas

Electric vehicles and autonomous self-driving technologies took center stage at the Consumer Electronics Show…

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Added by Ralph Paglia on January 10, 2017 at 12:30am — No Comments

2017 Mobile Marketing Facts and Charts for Dealership Decision Makers

5 Charts to Inform Your Mobile App Marketing in 2017

Mobile apps’ influence on digital media continues to grow stronger with each passing year.…

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Added by Ralph Paglia on January 2, 2017 at 2:30am — No Comments

VW Leads Auto Industry In Advertising Spend

Volkswagen Group is World's Top Automotive Advertising Spender

  • Volkswagen Group led automotive spending on Advertising Age’s 2016 list of the …

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Added by Ralph Paglia on December 17, 2016 at 11:30am — No Comments

Gross Profit Matters: New Car Transaction Prices Hit All Time High!

Edmunds.com Reveals Average New Vehicle Transaction Price Hit All-Time High in 2016 at $34,077 Per Vehicle Retailed (PVR)

This represents a 2.7 percent increase from 2015 and 12.6 percent increase from 2011.

In 2017, average transaction prices…

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Added by Ralph Paglia on December 16, 2016 at 5:30pm — No Comments

Glossary of Digital Marketing Terms, Jargon and Buzzwords

DIGITAL MARKETING GLOSSARY AND JARGON BUSTER 

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Added by Ralph Paglia on December 4, 2016 at 6:00pm — 1 Comment

Who Broke The All Time New Car Sales Record for the Month of November?

You Did!

November New Car Sales Steer Auto Industry Back on Record-Setting Path, According to Latest Edmunds.com Projections…

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Added by Ralph Paglia on November 23, 2016 at 2:30pm — No Comments

Search Optics Releases Automotive Digital Marketing Trends Report

Search Optics Announces Results From 1st Annual U.S. Automotive Digital Marketing Trends Survey

More than 160 automotive dealers reveal their needs, wants, and…

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Added by Ralph Paglia on November 18, 2016 at 12:00pm — No Comments

Did October Car Sales Deliver Mixed Messages to Auto Industry?

October New Car Sales Offer Mixed Messages

to Auto Industry, Forecasts Edmunds



SANTA MONICA, Calif. — Edmunds.com, the leading car information and shopping network, forecasts that…

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Added by Ralph Paglia on October 31, 2016 at 11:02pm — No Comments

Millennials Are Busting Car-Shopping Gender Stereotypes

Millennials Are Busting Car-Shopping Gender Stereotypes,

According to Edmunds.com Study

 

Redefined Gender…

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Added by Ralph Paglia on October 27, 2016 at 12:00pm — 1 Comment

Personalization Drives Major Uplift to Search Marketing Conversion Rates

European Marketers Say Personalization Drives Major Uplift to Search Marketing Conversions

Roughly 2 in 3 client-side marketers (predominantly from the UK and Europe) engage in some form of personalization in their marketing activity, according to…

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Added by Ralph Paglia on October 22, 2016 at 1:30pm — No Comments

Top 10 Best Landing Page Creation and A/B Test Tools Platforms

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Added by Ralph Paglia on October 13, 2016 at 10:30am — No Comments

Mark Tewart's High-Performance Management Workshop

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Added by Ralph Paglia on October 11, 2016 at 12:00am — No Comments

Car Dealers Are Facing Imminent Threats of Cyber Attack

Car Dealers Must Prepare To Deal with Security Breaches

In August, Timonium, Maryland based Helion Technologies announced that 75 percent of small businesses have experienced at least one security breach within…

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Added by Ralph Paglia on October 9, 2016 at 12:30am — 2 Comments

Digital Advertising Overtakes TV For Top Ad Budget Dollars

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Added by Ralph Paglia on October 3, 2016 at 10:30am — No Comments

What Bad Behaviors Drive People Away From Car Dealership Social Media Channels?

Social Media Behaviors That Turn Off Your Car Dealership's Fans

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Added by Ralph Paglia on September 10, 2016 at 11:00am — No Comments

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