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Ralph Paglia's ADM Blog (1,107)

Are You a PowerDealer? Numbers Reveal The Truth

The Power In Numbers

Written by Barry Courter

J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace.

Want to know whether young girls aged 12 to 16 prefer Coca-Cola in a bottle or in a can? You can bet Coke bottlers know that info and a whole lot more, and armed with that information…

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Added by Ralph Paglia on August 26, 2015 at 11:00am — No Comments

Mac Keyboard Shortcut Cheat Sheet

Mac keyboard shortcuts

By pressing a combination of keys, you can do things that normally need a mouse, trackpad, or other input device.

To use a keyboard shortcut, hold down one or more modifier keys while pressing the last key of the shortcut. For example, to use the shortcut Command-C (copy), hold down Command, press C, then release both keys. Mac menus and keyboards often use …

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Added by Ralph Paglia on August 21, 2015 at 10:16pm — 1 Comment

Dean Evans Takes On Hyundai CMO Role

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Added by Ralph Paglia on August 15, 2015 at 8:30am — 4 Comments

How To Implement 11 Facebook Best Practices for Car Dealers

Facebook "How To's" for Automotive Marketers Proven To Generate Increased Customer Engagement Results

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts... A truism whether in life or…

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Added by Ralph Paglia on August 12, 2015 at 7:30am — 1 Comment

Does Your Dealership Target The Right People On Social Networks?

Are You Targeting the Right Audience on Social Media?

“Hey, pay attention to us! No…wait, you’re not buying our product. Um…how about YOU?”

Does this confusion remind you…

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Added by Ralph Paglia on August 11, 2015 at 3:30am — 1 Comment

How To Make Better Use Of Visuals In Your Content Marketing

26 Ways to Use Visuals in Your Social Media Marketing

  • Have you noticed more photos on social…
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Added by Ralph Paglia on August 2, 2015 at 5:30pm — No Comments

Social Media Retargeting Ad Campaigns Most Cited For Budget Increases

Automotive Marketers are Most Likely to Increase their Social Retargeting Advertising Spend in 2015-2016

Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014…

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Added by Ralph Paglia on July 2, 2015 at 2:00pm — 1 Comment

AutoMarketer Problems Using Social Media Analytics

5 Big Problems with #AutoMarketing Professionals using Social Analytics

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Added by Ralph Paglia on July 1, 2015 at 11:30am — 1 Comment

Fiat-Chrysler Now Offering No-Cost, No-Debt College Education for Dealer Employees.

FCA US Dealers to Offer Employees No-Cost, No-Debt College Education

  • FCA US teams with Strayer University to develop first-of-its-kind dealer program
  • Degrees@Work program open to all employees of participating…
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Added by Ralph Paglia on June 16, 2015 at 7:00pm — No Comments

Yelp: Money Cannot Buy You Love! (Reputation Management)

On Yelp, Money Can Only Buy Advertising...

So. You might be wondering: If a car dealer pays Yelp to advertise…

  • Do they get a higher Yelp review…
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Added by Ralph Paglia on June 10, 2015 at 2:30am — 3 Comments

Google Self-Driving Car Report

Google Self-Driving Car Project Monthly Report for May 2015

We’ve made a lot of progress with our self-driving technology over the past six years, and we’re still

learning. Every day we head out onto public streets so we can keep challenging…

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Added by Ralph Paglia on June 6, 2015 at 9:38pm — No Comments

WEBINAR: PR News Visual Storytelling

Content Marketing: PR News Visual Storytelling Webinar

June 23 | …
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Added by Ralph Paglia on June 4, 2015 at 4:51pm — No Comments

Facebook FINALLY Allows Car Dealers To Post Animated GIF Images

Facebook, after much, much ado, has finally added GIF support. And no, not the halfway-workaround that it launched two years ago. There’s now a real way to post a GIF in your status update,…

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Added by Ralph Paglia on May 29, 2015 at 10:57pm — No Comments

Time For Car Dealers To Reconsider Landing Page Microsites

The tried and true landing page — an automotive marketer’s best friend

In the ‘old’ days of the web, all of a…

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Added by Ralph Paglia on May 27, 2015 at 8:30pm — 4 Comments

Great Results in Automotive History

12 Great Events in Automotive History



By Boyd Warner



As we’re talking about cars and dealers and dealership business software here, I’m keeping that theme going for this quiz, which I’m calling “12 Great Results in Automotive History.”



Some readers may have to ponder…

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Added by Ralph Paglia on April 23, 2015 at 6:30pm — No Comments

Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership

Ten Tips for Lead Generation Landing Pages

 

Editor’s Note: Repost from SEM professional Jon Miller, VP of Marketing at Marketo. Marketo is a…

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Added by Ralph Paglia on April 17, 2015 at 9:30pm — 4 Comments

Six Ways Car Dealers Can Create Social Media Influence With Content

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Added by Ralph Paglia on February 9, 2015 at 12:30am — 2 Comments

NADA Convention from a Local San Francisco Perspective

National Auto Dealers Association convention sweeps into San Francisco with industry…

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Added by Ralph Paglia on January 25, 2015 at 12:00am — No Comments

Apple Increases Automotive Consumer Share; Here's What To Expect In 2015

What's Coming From Apple in 2015:

Apple Watch, iPad Pro, iPhone 6s,

12-Inch MacBook and More...

Thanks to the iPhone 6, the…
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Added by Ralph Paglia on January 9, 2015 at 9:00pm — 1 Comment

Automotive Consumer Trends For 2015

Ten Automotive Consumer Trends That Car Dealers Will Want to Watch in 2015…

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Added by Ralph Paglia on January 8, 2015 at 9:30pm — 1 Comment

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