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Ralph Paglia's ADM Blog (1,084)

Influencer Marketing: How It Can Make Your Dealership's Brand More Powerful

Influencer Marketing: How It Can Raise The Value Of An Auto Dealership's Regional Brand 

I have seen automotive digital marketing emerge from being a curiosity in the minds of most car dealers, and become the generally accepted "Smart…

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Added by Ralph Paglia on October 26, 2014 at 5:02am — No Comments

Research Report: Local Media and Marketing Tactics for Car Dealers - Who Uses What and Which Works Best?

BrandMuscle Research Report Reveals Local Media and Marketing Tactics Used by Car Dealers and other Local Franchised Business - But Does The Report Answer the Question About Who Uses What and Which Works Best?

Not too surprising to many of Automotive Marketing…

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Added by Ralph Paglia on October 13, 2014 at 10:48pm — No Comments

Dealer Marketing Magazine Asks: Who Invented Online Car Shopping?

12 Great Events in Automotive History…

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Added by Ralph Paglia on September 26, 2014 at 10:30pm — 2 Comments

Secret FTC Investigation of Car Dealers Who Declined Truecar Discovered by DC Reporter

FTC acknowledges auto dealer probe after discovery bust-up...

Edited Excerpt from Article…

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Added by Ralph Paglia on September 25, 2014 at 8:00pm — 10 Comments

Delivering Conversion Focused Mobile Experience More Challenging Than Predicted

Survey Finds Automotive Marketers Struggle to Deliver Great Mobile and Web Experience

Car Dealers, Brands and Agencies Seek Better Ways to Coordinate Marketing Tools…

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Added by Ralph Paglia on September 24, 2014 at 8:00pm — No Comments

ADP Dealer Services Announces Financing Program with GE Capital as CDK Global

ADP Dealer Services announces new Financing…

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Added by Ralph Paglia on September 17, 2014 at 9:30am — No Comments

Car Insurance by City and Region: The Good, The Bad and The Ugly

The Detroit Bureau Reports on Least and Most Expensive Areas for Car Insurance

Motorists Get Slammed with High Premiums in the Motor City

- Written by…

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Added by Ralph Paglia on September 15, 2014 at 10:00am — No Comments

Facebook Ad Conversion Measurement: Optimize Dealership Ads for Lead Conversion

Facebook Advertising Conversion Tracking

This campaign management tool from Facebook can be used by car dealers to optimize your dealership's Facebook…

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Added by Ralph Paglia on September 13, 2014 at 6:28am — 1 Comment

How To Use The Internet To Get Yourself Fired

10 computer-related…

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Added by Ralph Paglia on September 7, 2014 at 5:00am — No Comments

ADP Dealer Services Becomes CDK Global (Yes, I am Serious!)

ADP Announces Post-Spin Name of its Dealer Services Business



HOFFMAN ESTATES, ILADP Dealer Services, Inc., a division of…

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Added by Ralph Paglia on August 26, 2014 at 1:11am — No Comments

Survey Results: Fundamental Changes for Marketing Next 5 Years

Survey Results Predict Fundamental Changes for Automotive Marketing in the Next 5 Years

Eight out of ten Chief Marketing Officers around the world believe that marketing practices will undergo fundamental change over the next five years... This is according to research…

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Added by Ralph Paglia on August 3, 2014 at 11:00pm — 2 Comments

AutoCon 2014 Announces "Best Practices" Focus and Format

AutoCon Launches “Your” Best Practices

Las Vegas, NV – The Third Annual AutoCon reinvents the automotive conference with a new and innovative format unlike any other industry event, which is attendee driven. 

The majority of AutoCon’s speakers and trainers are actual…

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Added by Ralph Paglia on July 28, 2014 at 4:30pm — 2 Comments

Dean Evans: Former Dealer.com CMO and Subaru Marketing Chief Takes On LotLinx CEO Role

Dean Evans, former Chief Marketing Officer (CMO) for Subaru is new CEO of automotive marketing software company LotLinx. 

Dean Evans Now Runs LotLinx...

Evans, 45, who left Subaru in May, succeeded Jason Knight, who had been running…

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Added by Ralph Paglia on July 9, 2014 at 9:00am — 18 Comments

Major Mistakes Car Dealers Make Communicating With Customers

The Biggest Mistakes Car Dealers Make With Their Customers

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Added by Ralph Paglia on June 27, 2014 at 6:08pm — 4 Comments

Banks Report: Lithia Acquires DCH Car Dealership Group

The Banks Report: Lithia Motors Acquires DCH

by Cliff Banks



The Banks Report has learned that Lithia Motors has entered into an agreement to acquire the DCH Automotive Group and is waiting for manufacturer approval.(Update --…

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Added by Ralph Paglia on June 16, 2014 at 3:30pm — No Comments

Which Review and Ratings Sites Should My Car Dealership Use?

Which Business Review and Ratings sites should we focus our customers on for posting their evaluations of our dealership?…

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Added by Ralph Paglia on June 2, 2014 at 3:30am — 48 Comments

Instagram Topples Facebook and Twitter as Teen Choice

Instagram Rises Above Twitter and Facebook:

"Teen Americans’ Most Important Social Network"…

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Added by Ralph Paglia on May 22, 2014 at 7:00am — 5 Comments

Eloqua Social Sign-On and Media Integration for Car Dealer Websites

Key Tools to Navigate in the Social Stratosphere

 

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Added by Ralph Paglia on May 20, 2014 at 12:30am — 1 Comment

Dataium: Car Dealers With Online Reviews Get 530% Higher Conversion Rate

Car shoppers are 5.3 times more likely to convert to a lead when dealerships have positive, consumer-written online reviews. This conclusion is the result of a research study released by DealerRater and Dataium. Let's take a look at the details from their joint press…

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Added by Ralph Paglia on May 12, 2014 at 3:26pm — 97 Comments

Jake Massey Accepts New Role As Chief Technology Officer at eLeadONE

ELEAD1ONE hires Jake Massey as Chief Technology Officer

(DALLAS,…

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Added by Ralph Paglia on May 10, 2014 at 2:00pm — No Comments

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