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Devin Jones's ADM Blog (2)

Google steps up its Mobile Display game

Last Thursday Google announced the integration of its mobile ad network AdMob, acquired by Google in the summer for 2010, with its easily accessible Adwords platform. AdMob is extremely specialized in mobile devices targeting; it allows you to target groups of mobile applications such as games, weather, travel, and shopping apps. You can also target a specific…

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Added by Devin Jones on June 11, 2012 at 1:04pm — No Comments

Successful measuring for measuring success

Many clients of mine challenge the ROI of a paid search campaign. In managing over 50 search campaigns personally, I have become an expert in tracking, measuring, and reporting on the value delivered by a paid search campaign. I would like to start a movement so that web platforms can help my clients understand the value they are receiving by investing in relevant website traffic from Google search and display advertising.

Some might find this hard to believe, but there are…

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Added by Devin Jones on March 27, 2012 at 9:30am — No Comments

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