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Ron Morrison's ADM Blog (22)

Why ronsmap?

Here's the inspiration behind ronsmap. Your thoughts?

Added by Ron Morrison on May 14, 2010 at 8:46am — 2 Comments

Have you changed your passwords lately?

This morning as I'm reviewing tweets, posts. blogs, etc I came across the post below from the Time Management Ninja about personal passwords. It's a nicely written article that seemingly spoke about the password habits of many of the people I know (yes admittedly mostly me).

I am guilty of a few of the bad practices around password usage and he's right about the reasons for them: changing passwords costs time and discipline. Yet it is so very important. We know that we should change… Continue

Added by Ron Morrison on May 5, 2010 at 6:28am — No Comments

The new face of Facebook...

Interested in what the new buzz about the Facebook "like" button discussion is all about? Want a simple explanation of the what, when, and where the future of Facebook will be? Want to understand its impact on the rest of the world wide web and as such its direct impact on your future?

Then read - no scratch that - STUDY this article from Mitch Joel:…


Added by Ron Morrison on April 29, 2010 at 4:33pm — No Comments

Yelp and your dealership...

Here's a great article on how to easily create/use/maintain your Yelp page for your dealership. The article does a great job at explaining why you should and how you should. For dealers wanting to be transparent to consumers who are trying to make good decisions on where to buy/service their vehicle or buy parts it's important...…


Added by Ron Morrison on March 16, 2010 at 6:52am — No Comments

Adding google analytics to your facebook fan page...

I came across this site/post and thought that it might be helpful to some of you...


Added by Ron Morrison on March 12, 2010 at 10:07am — 1 Comment

Excellent Video - Social Media Conversations - and "Multi-Logues"

Here's an excellent video about the Art of Social Media Conversations. As you review the video I'm certain that you'll find some good ideas for leveraging the social media conversations that you have with your customers and prospects in your dealership.

If you have ideas around social media conversations please don't hesitate to share them with me!…


Added by Ron Morrison on March 6, 2010 at 8:41am — No Comments

11 Mind-Blowing Reasons your DEALERSHIP needs Facebook

Can you think of any more?

That's my blog for the day folks! :)

Added by Ron Morrison on January 14, 2010 at 11:48am — 1 Comment

Should our dealership consider twitter...

I get that question nearly everyday from dealer principals and industry professionals. So I thought I'd just grab a couple live ones... here you go!

Please... I'd love to hear your… Continue

Added by Ron Morrison on December 17, 2009 at 11:29pm — 2 Comments

ROI or SOI? – You and your customers’ “Sphere of Influence”

I recently put up an article in our blog and I thought that it would be most helpful if I shared it with you directly in this community. As always - your comments, input, and suggestions are greatly appreciated!

Here's the article:

Today you can’t help but notice the many articles, reports and discussions around the shifting of traditional marketing spends to digital marketing spends that are taking place in various markets and that shift in spending appears… Continue

Added by Ron Morrison on December 16, 2009 at 9:23am — No Comments

70 Usable Facts from the Blogesphere...

Wow! Check out these 70 facts ... without a doubt very usable! Perfect timing for much of the discussions lately around blogging, bloggers, and the like.

What do you think?

Added by Ron Morrison on December 10, 2009 at 12:52pm — 1 Comment

Where's your I?

The Social Media ROI questions continue to pour in like rain through a leaking roof in the midwest today. (Sorry midwest friends - I know that it's miserable out there.) Everyone wants to prove ROI, see how to measure ROI, validate their ROI beliefs. Dealers and managers question the time and effort relative to return - the big R in ROI.

Today I'd like to question you investment... the big I in ROI. Where and what exactly is your investment. Relative to everything else a business… Continue

Added by Ron Morrison on December 10, 2009 at 7:52am — No Comments

26 Things you should be doing with your facebook page...

As I reviewed the list it seemed in many ways to be directed at us! I learned a lot and hopefully you will too. Here's the link to 26 things you should be doing with your facebook page. (With regard to the ronsmap facebook page... let me shamelessly invite you to become a fan :) Ha! How's that for leverage?)…


Added by Ron Morrison on December 8, 2009 at 12:37pm — 1 Comment

Women dominate automotive shopping and they dominate Social Sites...

And now that we know those two tenants where and how do you think your marketing and communication strategies should be driven. I'd point out too that knowing that women dominate both automotive shopping decisions as well as Social Sites should give you an excellent idea of where to go to learn about how best to grow and maintain both your business and your relationships.

There's a lot to learn from the Social sphere. You'll have to… Continue

Added by Ron Morrison on November 30, 2009 at 10:32pm — No Comments

Planning to hire Social Media talent...

Numerous people continue to ask me about the right skillsets mindset and other attributes that consitute the right person to hire for a social media position. My typical answers are those often shared by most - high degree of technical understanding, web savvy, high social experience etc. A lot of common sense stuff. But alas we now have a more expert consultation! Amber Naslund posted a clean article on SocialMedia today that should help any organization (especially dealerships) looking to… Continue

Added by Ron Morrison on November 23, 2009 at 10:56am — 4 Comments

Top 10 people to follow on twitter (and blogs) and why...

As the automotive dealer body works to catch up with the social media express (yes I said it: the dealer body is behind in another technology wave again) industry leaders, dealer principals, and vendors are working hard at trying to learn, catch-up, and turn new found knowledge in to "an unfair competitive advantage" (Roy Busse @ ronsmap loves phrase). So in that spirit - as well as the holiday spirit, I'd like to share what Jack Humphrey has graciously provided us in his blog post below It's… Continue

Added by Ron Morrison on November 14, 2009 at 10:45am — 1 Comment

Here's why you need a REAL SOCIAL MEDIA strategy.

This is a tweet that I just got. We can do better than just listening for mentions and then jumping on the follow band wagon like a stray dog obnoxiously barking and chasing a car down the street.

NotPrincessLeah: Why is Beaver Toyota following me? Did I say something about beavers? Oh wait, I remember. It was the beaver fur coat in Santa Fe...

Original Tweet:

Sent via TweetDeck (

Added by Ron Morrison on October 17, 2009 at 11:09am — 3 Comments

Toyota's new i-REAL ... what do you think?

Imagine traffic jams with high-fives, passing lattes around, and getting run over by pedestrians? Can I put a golf bag on it?

Seriously - looks cool!

Added by Ron Morrison on October 17, 2009 at 10:41am — No Comments

Atlanta... Georgia ... we're thinking about you!

If there's a way we can help let us know. We're here. We care.

Added by Ron Morrison on September 22, 2009 at 7:18pm — 1 Comment

Online Banner Ads may never be the same...

Check out Google's latest announcement regarding banner ads. Prior to this announcement Google (through AdSense and AdWords) had a market, a very large one I might add for targeted text based ads. Now they provide a market to do the same for Banner and Display ad placement. This means great new opportunities for advertisers (dealers) and publishers/content providers.

Read it and tell me what you think. Or tweet me what you think… Continue

Added by Ron Morrison on September 18, 2009 at 12:14am — 3 Comments

Consumers holding off on car purchases... big opportunity?

I came across this feed from Consumer Reports about consumers holding off on car purchases. What I found very interesting in the article is the top 4 reasons that consumers are giving for holding off. You can almost hear a consumers' response:" I don't know man, my car's in pretty good shape, not to mention, prices for cars today are way too high and there aren't any incentives that would motivate me..." What? That seems to be in contrast with the recent activity and consumer response to… Continue

Added by Ron Morrison on September 4, 2009 at 9:36am — No Comments

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