Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
eBook shares 9 marketing campaign strategies proven to increase customer loyalty and service revenue
Chicago, IL—June 3, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, today announced the release of a free eBook for auto dealers: Turbocharge Your Owner…Continue
Added by Scot Eisenfelder on June 3, 2019 at 6:00am — No Comments
As new vehicle sales and gross margins decline, it's natural to look for ways to cut expenses. But I've never understood the logic behind cutting service marketing…Continue
Added by Scot Eisenfelder on May 24, 2019 at 7:38am — No Comments
Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be.
Your customers either aren't getting the message, or they set it aside and forget…Continue
Added by Scot Eisenfelder on April 19, 2019 at 7:57am — No Comments
Marketing tech veteran hired to lead Affinitiv’s growth and expansion
Chicago, IL—April 1, 2019—Affinitiv, the retail auto industry's leading marketing technology provider, has appointed Kevin McShane as Chief Revenue Officer (CRO). McShane is a 20-year veteran of the enterprise software and services industry, and brings years of experience deeply rooted…Continue
Added by Scot Eisenfelder on April 1, 2019 at 5:33am — No Comments
One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation.
If your goal is retention marketing and building customer loyalty, of course it's always best to market to the…Continue
Added by Scot Eisenfelder on March 15, 2019 at 7:41am — No Comments
At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality to meet consumer demands. After all, consumers are…Continue
In the last decade auto sales have boomed. Factory maintenance programs are driving more initial service visits. Increased CPO sales are creating…Continue
Added by Scot Eisenfelder on February 1, 2019 at 7:24am — No Comments
Connectiv Prospect update doubles social media impressions & decreases Cost Per Vehicle Sold,
at no additional cost to dealers
Chicago, IL- January 7, 2018- Affinitiv has added Instagram social ads to Connectiv Prospect, its conquest campaign marketing solution for auto dealerships. In a 30-day pilot at…Continue
Added by Scot Eisenfelder on January 7, 2019 at 6:19am — No Comments
Carvana is expanding into dozens of new markets and although it has yet to turn a profit, its vehicle unit sales more than doubled and gross profit nearly tripled in Q3 2018. The retailer just announced $2 billion in financing from Ally…Continue
Added by Scot Eisenfelder on December 28, 2018 at 7:27am — No Comments
The news is full of major disruptors; if you follow the headlines you might think that a world filled with autonomous vehicles is imminent (it isn't), or that new owner and retail models will soon put dealers out of business (they…Continue
Added by Scot Eisenfelder on December 14, 2018 at 7:20am — No Comments
Chicago, IL- November 14, 2018- Affinitiv announced today it has completed all requirements to participate in the Digital Advertising Program under the GM Dealer Digital Solution.
This allows dealers the opportunity to leverage in-Market Retail (iMR) funds to reimburse themselves for the cost of their Digital Advertising services. Please refer to the iMR Dealer Program guidelines located at www.gmlam.com for…Continue
Added by Scot Eisenfelder on November 14, 2018 at 5:35am — No Comments
After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end…Continue
Added by Scot Eisenfelder on November 2, 2018 at 7:30am — No Comments
Have you ever noticed how the market values dealerships versus how it values Software as a Service (SaaS) businesses that derive income from the same automotive revenue stream? SaaS businesses such as CDK trade at mid-20x P/E ratios while dealers trade at 4-6x operating profit.
One major reason for this…Continue
Added by Scot Eisenfelder on October 19, 2018 at 7:11am — No Comments
Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain the value of this asset.
Added by Scot Eisenfelder on October 5, 2018 at 7:12am — No Comments
Today one of five vehicles on the road are under recall.
This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue.
Recalls represent a significant revenue opportunity…Continue
Added by Scot Eisenfelder on September 21, 2018 at 7:30am — No Comments
Strategic partnership enhances digital capabilities
for combined customer base
Added by Scot Eisenfelder on September 17, 2018 at 7:00am — No Comments
If you divide your customer database into quintiles, you’ll discover that the top 20 percent is responsible for 79 percent of your…Continue
Added by Scot Eisenfelder on September 7, 2018 at 7:06am — No Comments
Chicago, IL—August 20, 2018— Affinitiv, a leading provider of innovative marketing and software solutions to dealerships, today announced a free educational…Continue
Added by Scot Eisenfelder on August 20, 2018 at 7:00am — No Comments
I believe there are several major barriers to subscription growth for non-dealers, and opportunities for dealers to thrive, should…Continue
Added by Scot Eisenfelder on August 17, 2018 at 6:54am — No Comments
On the service side, you probably know how many ROs were closed last month and how much revenue…Continue
Added by Scot Eisenfelder on August 3, 2018 at 7:00am — No Comments