Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
BUY A REVIEW "Click it for a really bad idea."
If there was a "super dumb" category available for 2012, they…Continue
A recent event has occurred that some may have missed but I, being an astute student and teacher of trends, signs, conditions, Ouija, SEO and total guesswork, have noticed. A rare occurrence in both space and time that will rank at the top of important events in automotive history, ahead of Henry Ford's assembly line, in front of front wheel drive, even more important than JD Powers inventing the words "customer service" and convincing the…Continue
Over the last year (plus) there have been numerous hypotheses shared regarding Google Places and the practice of customers entering reviews while still in the dealership or business. The crux of the discussion was whether or not Google was blocking reviews from a common IP address because of the possibility of gaming the system or as some have suggested, because a customer might feel “pressured” if asked to do this review while still at the business location.
Just a quick thought...when setting up a page be careful who is setting it up as there is no way to make multiple Admins...yet. When Google says "coming soon" we should be nervous. Not sure why they would roll this out without addressing this issue, but then again... here is a link to the subject Google Help. Hope it does.
We've seen some indication that social signals have begun influencing search results...consider the following:
Added by Scott Falcone on October 20, 2011 at 8:08pm — No Comments
Not much of what one would consider a significant change, but many people are reporting that Maps is is showing up on the right side of the page, above the sponsored ads instead of the normal left side of the page. Just an FYI to continually be on the look out for updates and opportunities...Here is a screen shot of one example:…Continue
What is your opinion of Rick Santorum's demand that Google remove the offensive definition of his name that sits on page one, position one, ahead of the "real" result for a search of his name?
Silicon Valley Pioneer Marc Andreessen to Join Glam Media’s Board of Directors
Acquisition Will Create One of the Largest Social Media Content Companies with over 240 Million Users & 100,000 Publishers —Creating the First Paid, Owned & Earned Media Platforms for…Continue
On Sept 21, Eric Schmidt of Google will be testifying in front of the Senate Judiciary Committee Subcommittee on Antitrust, Competition Policy and Consumer Rights. For those interested here is a list of the witnesses who will also be testifying...notice Yelp will be there to talk about why Google is evil.
Notice the Automobile Industry finished out of the top 10... a good thing. Not surprising the Federal Government is at the top of the list. The Computer Industry and the Internet Industry received a lot of love - #1 and #3. Maybe if dealerships were more "Tech savvy" and "Digital" with how they did business or communicated, customers would like them more... hmmmm. Maybe I'll spend some time working on that idea.…Continue
An interesting article highlighting the SEO challenges that we will continue to face from our competitors...only this time it appears the "competitor" may be named Google...let's hope that our industry does not face this type of issue as Google evolves it's "Trusted Stores" and other "Market Place" strategies. It is conceivable that somewhere in the not so distant future, new and used…Continue
I think that most people would agree that Google Places has been a bit of a challenge for business owners from the standpoint that there are constant changes, no real contacts at Google to talk to, and difficult and slow processes for verifications and updates to a Places page. Even Google has said that they are trying to do a better job of…Continue
Here's an interesting article on a possible shift in how Google displays results. This move would be similar to what they already do in image search and it would more than likely improve the user experience, which Google has been focusing on heavily as of late.
I would think that while a lot of people don't click through to page two, it is very possible that they would scroll to view 15-20+ results…Continue
Saw this come across one of my 364 alerts...
This 82 year old veteran used car dealer is still concerned about how our industry is viewed in Maine and beyond. Although his idea may not be revolutionary or a home run at the end of the day, I think we could offer up a "Thank You" for the thought and effort that this dealer has put in on our behalf.
Perhaps we could all look inward and ask "what have we done lately" to promote the positive side and (positive)…Continue
Added by Scott Falcone on April 25, 2011 at 9:30pm — No Comments
Earlier today I found this image/story on Mashable and thought this was a great graphic that gives some solid insight into social media marketing and what various sites are good for.
If the image is too difficult to read click here for the story.
There has been some sporadic talk of QR codes and the applications/scenarios that may or may not work in dealerships, and I’m sure that soon enough there will be plenty that do, but for now I wanted to share a really inexpensive idea that can get the ball rolling and create additional digital awareness for your sales and management team.
The following is a step-by-step process to create a QR Code for each salesperson that links back to a review site. …Continue
Added by Scott Falcone on January 15, 2011 at 6:22pm — No Comments