Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Effective targeting, delivery, and measurement are a few of the challenges of mobile advertising, which makes it difficult to know which is the right platform or ad solution for advertising campaign. There are plenty of options, but how do you know which to choose to get the results you are looking for?
Here are the 5 questions you need to ask…Continue
Added by Elena Ciccotelli on July 10, 2014 at 11:53am — No Comments
What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.
A recent industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…Continue
Mobile is increasingly becoming the tool for purchasing power. A report by xAd and Telmetrics shows that mobile is increasingly the only media outlet used in some categories to consult before making a…Continue
Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.
Here's what has been…Continue
In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will…Continue
This report analysis from vervemobile.com provides insights into how auto advertisers are finding location powered mobile advertising to be an effective means of driving foot traffic onto auto lots, targeting the "in-market" audiences, and engaging…Continue