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Elena Ciccotelli's ADM Blog (6)

Are You Asking Your Mobile Advertising Provider the Right Questions?

   

Effective targeting, delivery, and measurement are a few of the challenges of mobile advertising, which makes it difficult to know which is the right platform or ad solution for advertising campaign. There are plenty of options, but how do you know which to choose to get the results you are looking for?

Here are the 5 questions you need to ask…

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Added by Elena Ciccotelli on July 10, 2014 at 11:53am — No Comments

Cut the SPAM and Serve Up More Content

What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.

A recent  industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…

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Added by Elena Ciccotelli on June 26, 2014 at 8:30am — 3 Comments

Mobile Plays a Key Role in the Consumer's Purchasing Decision

 

Mobile is increasingly becoming the tool for purchasing power. A report by xAd and Telmetrics shows that mobile is increasingly the only media outlet used in some categories to consult before making a…

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Added by Elena Ciccotelli on June 5, 2014 at 7:41am — 1 Comment

Effective Mobile Marketing Trends in the Automotive Industry

Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.

Here's what has been…

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Added by Elena Ciccotelli on May 29, 2014 at 1:48pm — 2 Comments

The Future of Mobile Marketing for Automotive Retailers

 

 

 

In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will…

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Added by Elena Ciccotelli on May 21, 2014 at 9:04am — 4 Comments

Utilizing Location-Based Mobile Advertising to Drive Customers to your Lot

This report analysis from vervemobile.com provides insights into how auto advertisers are finding location powered mobile advertising to be an effective means of driving foot traffic onto auto lots, targeting the "in-market" audiences, and engaging…

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Added by Elena Ciccotelli on May 16, 2014 at 11:30am — 5 Comments

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