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Larry Bruce's Blog – December 2009 Archive (4)

Internet Department? You Just Don't Get It...

Yesterday I read a Ward article by Steve Finley, ‘Biggest Crock I Ever Heard’. This was follow up article containing rebuttal comments from disgruntled internet mangers taking offense to an earlier article “Are Dealership Internet Departments Obsolete?”.

This is so ironic I had to laugh, the very people that stuck their noses up in the air in and said “You just… Continue

Added by Larry Bruce on December 29, 2009 at 10:06am — 7 Comments

Your Car Dealership Sucks!

I just read a great article on PR and Social Media “Social media mitigates public relations crises”. I have though a lot about what dealership or dealership group will be the first to have an online firestorm erupt around them. There have been small brush fires here and there. I was involved in one with a client of AIMData 3 years ago before social media got big in this industry. It was quickly put out… Continue

Added by Larry Bruce on December 28, 2009 at 6:00am — 28 Comments

Follow up to "How Many Internet Leads Can Salespeople Handel"

I was going to post this as a comment to “How Many Leads and Salespeople Handel?” a video post by Steve Stauning, apparently there is a charter limit on comment; probably a good thing. So I am posting this as separate blog.

There are a few flaws in the logic of fewer internet leads per sales person:

1. Assuming all leads are created… Continue

Added by Larry Bruce on December 14, 2009 at 6:54pm — No Comments

Is your dealership missing the point of Social Media? The web is the original social media.

Just read a post by Adam Singer about a Business Week article “Beware Social Media Snake Oil”. This post was a great break down of all the myths that come up about social medias impact on business productivity and intellectual property.

I would like to add a dealership spin to this in the hope… Continue

Added by Larry Bruce on December 8, 2009 at 6:06am — 2 Comments

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