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Larry Bruce's Blog – November 2011 Archive (3)

Why ZMOT is BS

One of my most favorite sayings in the world goes like this:

 

“A sale, like a war, is won by many battles and lost by one”

 

 

This is true across every industry and business and why there is no single ZMOT (Zero Moment Of Truth). There are multiple events that take a customer…

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Added by Larry Bruce on November 25, 2011 at 7:00am — 57 Comments

Is What Your Dealership Stocks a Marketing Decision?



This was a question asked on Dealerrefresh by Ed Brooks of vAuto. I find this a very interesting question for a lot of reasons and my answer is YES where you have control over it.

 

Obviously in a new car franchise you have less control as your inventory is dictated a great deal by the OEM but even they somewhat dictate your allocation by marketing. In our Toyota…

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Added by Larry Bruce on November 18, 2011 at 4:48am — 3 Comments

Why you don’t need a website provider

Some people have heard me say this in the past

“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”

What does that mean…REALLY?

     • It’s Your Job – to know what keywords to rank for

     • It’s Your Job – to create good…

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Added by Larry Bruce on November 6, 2011 at 2:36pm — 5 Comments

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