Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
“A sale, like a war, is won by many battles and lost by one”
This is true across every industry and business and why there is no single ZMOT (Zero Moment Of Truth). There are multiple events that take a customer…Continue
Obviously in a new car franchise you have less control as your inventory is dictated a great deal by the OEM but even they somewhat dictate your allocation by marketing. In our Toyota…Continue
“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”
What does that mean…REALLY?
• It’s Your Job – to know what keywords to rank for
• It’s Your Job – to create good…