Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Good News… I am seeing and hearing a lot more dealers thinking about using microsites and landing pages.
Bad News… I don't hear a lot about the strategy behind their use or what they intend to use them for.…Continue
Added by Larry Bruce on November 27, 2010 at 9:32am — No Comments
We were all taught the 10 step road to a sale when we were little in the car business.
Step 1 – Meet and Greet: Walk confidently up to your…Continue
Added by Larry Bruce on November 20, 2010 at 1:58am — No Comments
This is a short post because you need to read every one of the 32 proclamations in this Manifesto. Then think before you post or comment ever again.
Proclamation #1 - There are tools. There are people who use the tools. And then …Continue
For the past 2 days I have been in debate on dealerrefresh about online marketing numbers and conversion. It appears that my comments on what a website should convert at have…Continue