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Larry Bruce's Blog – November 2010 Archive (4)

Good News and Bad News about Microsites and Landing Pages

Good News… I am seeing and hearing a lot more dealers thinking about using microsites and landing pages.

Bad News… I don't hear a lot about the strategy behind their use or what they intend to use them for.…

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Added by Larry Bruce on November 27, 2010 at 9:32am — No Comments

Landing Pages Your Online Meet & Greet



We were all taught the 10 step road to a sale when we were little in the car business.

Step 1 – Meet and Greet: Walk confidently up to your…

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Added by Larry Bruce on November 20, 2010 at 1:58am — No Comments

THE SOCIAL MEDIA MANIFESTO

This is a short post because you need to read every one of the 32 proclamations in this Manifesto. Then think before you post or comment ever again.

Proclamation #1 - There are tools. There are people who use the tools. And then …

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Added by Larry Bruce on November 18, 2010 at 6:11pm — 4 Comments

Clearing up a few things; Random Access Websites and Conversion Rates



For the past 2 days I have been in debate on dealerrefresh about online marketing numbers and conversion. It appears that my comments on what a website should convert at have…

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Added by Larry Bruce on November 7, 2010 at 7:00am — 8 Comments

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