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Larry Bruce's Blog – November 2009 Archive (1)

Traditional media still has a place in my budget…WHY??

I must have heard this 100 times at DD7 by many dealers I talked with. I even found myself agreeing…I remember saying sure it does. Today as I was recapping what I was exposed to this year at Digital Dealer I thought about this and it occurred to me…WHY?

What exactly does traditional media do for a dealership? I found myself not being able to answer the question. It’s not track-able so we can’t assign that value to it. Tried to fall back on… Continue

Added by Larry Bruce on November 5, 2009 at 9:32pm — 2 Comments

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