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Larry Bruce's Blog – September 2010 Archive (2)

Why you don’t need more traffic

You shouldn’t spend money on advertising to new people if your current visitors aren’t converting, period. Ask yourself this question: Would you spend $100,000.00 more on advertising knowing you only have one salesperson who’s closing ratio is less than 10%?…

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Added by Larry Bruce on September 30, 2010 at 8:30pm — 4 Comments

Google Real-Time Search, the price of a click just went up

Just wrote this post on my blog www.pcmguy.com . I see Google RTS haveing a large affect on the following 5 areas of online marketing:

  1. Real-Time Search will definitely have a profound negative effect on longtail searches over 3 keywords.
  2. Top predictive search terms will become outrageously expensive.
  3. Real-Time Search will even further diminish the effectiveness of organic search and SEO.
  4. Positions 4, 5, and 6…
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Added by Larry Bruce on September 11, 2010 at 4:53pm — No Comments

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