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Larry Bruce's Blog – September 2009 Archive (4)

Click-Throughs, Ads and Mobile Marketing

A new study of mobile vs. non-mobile Internet usage;



Based on a sample of 92 million impressions, shows that mobile users are approximately half as likely to click on an advertisement as non-mobile users, of the 92 million impressions cited in the study, approximately 1.3 million (1.5%) came from mobile browsing. While non-mobile held steady with a 0.83% click through rate, mobile as a whole pulled a mere 0.48% – just over half of the… Continue

Added by Larry Bruce on September 21, 2009 at 9:30pm — 3 Comments

Traffic, Ads and Content…What makes you think you only have to be great at one or two?

I just read a post on Linkedin entitled “If content is King, Does that make SEOs The Joker?”. I have also recently engaged in several conversations on DrivingSales.com and other on Social Media and other topics. It… Continue

Added by Larry Bruce on September 20, 2009 at 9:41pm — 3 Comments

Thinking Beyond Facebook

There has been a lot of buzz on social media these days. I have made my position pretty clear, social media is a support mechanism to your dealerships message not the primary carrier of the message itself. To that end I have studied a lot with a guy by the name of Chris Brogan. I met Chris in NY a few months back read his book Trust Agents liked what it had to say so I struck up a conversation… Continue

Added by Larry Bruce on September 16, 2009 at 6:12am — 2 Comments

Communication Channels, Levels of Interruption and Marketing Effectiveness

I just read this post by Chris Brogan “Communication Tools and Levels of Interruption” and I have to say it is a very interesting read. What I find even more interesting is the comments from the people who read the post. Clearly these people were looking at this from the stand point of communication of a co-worker or friend and the interruption impact these had on their daily… Continue

Added by Larry Bruce on September 12, 2009 at 7:38pm — 3 Comments

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