Automotive Digital Marketing ProCom
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Larry Bruce's Blog – April 2012 Archive (1)
More ZMOT!....Really?
ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.
There is not ONE ZMOT in Automotive there are TWO
- People spend as much time consuming online media as they do off
- Targeting is getting better & faster online,…
Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments
Latest ADM Blog Posts
- #AutoMarketing? Mobile Is Last
- 10 Stats Your BDC Should Live By
- Inbound Marketing: How To Win Customers By Influencing People
- What Is The Value Of A Digital Marketing Agency?
- Time Is the Fire in Which Leads Burn
- BDC, Call Center…BS…Call It What It IS!
- The Biggest Change To AdWords In The Last 5 Years
Most Popular ADM Member Blog Posts
- Why ZMOT is BS
- Matt & Vanessa Don't Hate Me…
- Inbound Marketing: How To Win Customers By Influencing People
- TrueCar, KBB & Edmunds: an Objective View
- My slide deck from Digital Dealer "7 Myths of how people search for a car on line"
- Coffee’s for Closers…Negotiation AINT the close
- #AutoMarketing? Mobile Is Last
ADM Blog Topics by Tags
- marketing (20)
- Conversion (14)
- SEO (12)
- CRO (12)
- optimization (11)
- Marketing (11)
- automotive (11)
- Optimization (10)
- PPC (9)
- pages (8)
- Internet (8)
- Landing (8)
- behavioral (8)
- Online (8)
- database (7)
- page (7)
- Search (7)
- digital (7)
- email (7)
- remarketing (7)
- ZMOT (7)
- retargeting (7)
- sales (7)
- Inbound (7)
- SEM (5)
- internet (5)
- CRM (5)
- conversion (4)
- dealer (4)
- dealership (4)
- Digital (4)
- web (4)
- onlinedrive (3)
- rate (3)
- VSEO (3)
- Video (3)
- entice (3)
- agency (3)
- hooklogic (3)
- bootcamp (3)
- OnlineDrive (3)
- contact (2)
- Post-click-marketing (2)
- Reachlocal (2)
- DD13 (2)
- Dealer (2)
- Scary (2)
- post (2)
- Digital Marketing (Organization Sector) (2)
- ShowroomMagnet (2)
- Edmunds (2)
- process (2)
- Social (2)
- digitial (2)
- Entice (2)
- Toyota (2)
- Ford (2)
- GM (2)
- General Motors (Organization) (2)
- response (2)
- Google (2)
- Haystack (2)
- Hooklogic (2)
- sem (2)
- inbound (2)
- Internet Marketing (Professional Field) (2)
- seo (2)
- Intice (2)
- showroommangnet (2)
- site (2)
- & (2)
- statistics (2)
- 13 (2)
- Media (2)
- AutoTrader (2)
- larry (2)
- Autohook (2)
- leads (2)
- Moore (2)
- bruce (2)
- click (2)
- Cars.com (2)
- Chrysler (2)
- Content (1)
- offer (1)
- Paths (1)
- online (1)
- Cutts (1)
- cro (1)
- customers (1)
- Database (1)
- device (1)
- ppc (1)
- quality (1)
- ecommerce (1)
- Fox (1)
- Vanessa (1)
- engagement (1)
- research (1)
- generation (1)
Welcome to
Automotive Digital Marketing ProCom
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.
Please Consider Automotive Marketing Professional Community Sponsors
ADM Badge
Based On Your Interests...
Automotive Marketing Tools
ADM Events
-
FREE WEBINAR: The Cold Hard Truth about BDCs…and why you need a BDD
February 5, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/why-you-need-a-bdd/
0 Comments 1 Like -
The New Keys to Closing Your Most Profitable Customers
February 5, 2015 from 1pm to 2pm – http://hubs.ly/y0tT3h0
0 Comments 1 Like -
FREE WEBINAR: 5 Processes to Improve Gross & Volume for your Used Car Operation
February 12, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/5-processes-to-improve-gross-volume-for-your-used-car-operation/
0 Comments 1 Like -
INTERNET BATTLE PLAN XVII - TAMPA
February 17, 2015 at 8am to February 19, 2015 at 12pm – Tampa Renaissance International Plaza Hotel
7 Comments 1 Like -
FREE WEBINAR: Ready...Set…Grow Your Fixed Ops with This Digital Gameplan!
February 19, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/grow-your-fixed-ops-with-this-digital-gameplan/
0 Comments 1 Like -
Automotive Customer Loyalty and Retention Conference
March 24, 2015 to March 26, 2015 – Rosen Shingle Creek Resort | Orlando, FL
0 Comments 2 Likes -
Automotive Customer Centricity Summit 2015
June 16, 2015 from 7am to 7pm – Ritz-Carlton, Marina del Rey, CA
0 Comments 0 Likes -
Automotive Social Media Summit 2015
June 17, 2015 from 7am to 7pm – Ritz-Carlton, Maine del Rey, CA
0 Comments 0 Likes
Top 20 Contributing ADM Professional Community Members (Past 30 Days)
Google Automotive Network Targeted Placement Ads
Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......
Top 5 Automotive Marketing Forum Discussions - 30 Days
Share the Best Content w/AutoMarketing Community
ADM Member Birthdays
ADM Member Birthdays TODAY
© 2015 Created by Ralph Paglia.
