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Larry Bruce's Blog – January 2011 Archive (4)

A Lesson From Groupon

Who are we putting in charge of our business?

 

As I watched this video of Groupon’s CEO Andrew Mason apologizing for a business in Japan that couldn’t handle the orders that Groupon generated for them over New Years I couldn’t stop thinking; Video Click Here

“Here is a vendor that set a marketing strategy in place for a business using…

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Added by Larry Bruce on January 17, 2011 at 5:55am — 3 Comments

Automotive News Microsites And Acton Toyota, Done Right and Done Wrong

Read an article yesterday in Automotive News about Microsites and Acton Toyota "1 Web site? Why stop there?" . I was absolutely thrilled to see that Post-Click-Marketing is finally getting some long overdue credit in the space and from Automotive News to boot.

However Acton hasn’t even scratched the surface with Microsites and Post-Click-Marketing and…

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Added by Larry Bruce on January 15, 2011 at 9:00am — 4 Comments

Why Is Conversion More Important Than Lot Traffic?

The only thing you’ll will need is crowd control”

That was the tag line I used when I first started “Outside The Box Marketing” in 1997, that business was a direct mail marketing company for…

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Added by Larry Bruce on January 8, 2011 at 7:34am — 3 Comments

Join Us Every Wednesday for #AutoMarketing Tweet Chat 12pm to 1pm CST

It has been suggested that we start an #automarketing tweet chat. So as is my fashion I just went ahead and did it.

Please join us every Wednesday 12pm to 1pm CST (Central Time) for #AutoMarketing Tweet Chat. This is your chance to engage with some of the most talented and…

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Added by Larry Bruce on January 5, 2011 at 3:47am — 2 Comments

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