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Larry Bruce's Blog – January 2010 Archive (4)

Begin With the End in Mind – Conversion Rate Optimization (CRO)

Those who follow me on twitter (@pcmguy) have seen me tweet this probably multiple times. “Google commodities everything” this is a quote from @jeffjarvis book “What Would Google Do?” for those of you that haven’t read it you should do so as soon as possible.

Along these same lines I recently heard a great analogy about search… Continue

Added by Larry Bruce on January 31, 2010 at 11:13pm — No Comments

Web 3.0 Tools and how they might apply to your business

Web 3.0 is all about recommendations, free services, intelligent (semantic) searches, and information that’s no longer random data, but tailored, highly intuitive and delivered in real time. Identifying some broad trends that dominate the new crop of Web tools and services which are in tune with the next generation of the web - Web 3.0 site and how these applications may impact your business.

Mobile applications have long been… Continue

Added by Larry Bruce on January 19, 2010 at 10:40pm — 1 Comment

Social Media Hype!

It’s late and I am about to go to bed, but I get this tweet “10 Things Social Media Can’t Do”. I have to read it, with all that is being stirred up today in our industry on this topic you would think it is the second coming or something. I am not going to go through all 10. I don't even agree with all 10 only 8, 5 & 10 are suspect.

I do think we need to really pay attention to the… Continue

Added by Larry Bruce on January 11, 2010 at 7:36pm — No Comments

CRM and Social Media are totally separate topics…What the…!?

Wednesday I caught a Tweet from Alex Snyder on CRM “Why hasn’t CRM sold more cars”. I was glad to see someone writing about something other than Social Media and I even email that to Alex.

All the hype and I am not using that term in a bad way here, just as a description for the industries obsession with Social Media. Whit all the Social Media hype it was… Continue

Added by Larry Bruce on January 1, 2010 at 6:20am — 18 Comments

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