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Larry Bruce's ADM Blog (64)

GM Really Get a Clue

Its 9 pm and I get this tweet from Matt Watson of VIN Solutions.



“Saving Chevrolet Means Sending ‘Chevy’ to Dump http://www.nytimes.com/2010/06/10/automobiles/10chevy.html?src=mv



When I clicked the link and started reading the article, I found myself saying “WHAT!” There are no words to describe the level of ridiculous here. GM doesn’t have a brand recognition problem. GM has a business…

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Added by Larry Bruce on June 10, 2010 at 7:00pm — 8 Comments

10 Step road to a sale process for 2010 and beyond

I have been thinking about revising these for some time now. The link below is a slide show for my updated 10 Step road to a sale process. Let's hear from you where I missed it.

10 Step road to a sale process for 2010

Thanks,

Larry Bruce…

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Added by Larry Bruce on May 6, 2010 at 6:51am — 3 Comments

101 Ways to Increase Conversion With No More Money!

A lot of requests after my session at Digital Dealer 8. Here are 101 ideas you can start using right now to increase conversion and get away from 3rd party leads. Here is the link http://bit.ly/c6pnwM

Hope they help,

Larry Bruce…

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Added by Larry Bruce on April 28, 2010 at 8:00pm — No Comments

The Currency of Trust

At South by South West (SXSW) I attended Chris Brogan’s and Julian Smith’s session “I Don't Trust You One Stinking Bit” a really long title I thought but it did sum up the session. As usual I walked away my head swimming with ideas and making connections between trust, social media, customer experience and content.…

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Added by Larry Bruce on March 24, 2010 at 9:00am — No Comments

The Death of The Desk



15 years ago I told Ron Craft (the dealer I got my start in the car business with in 1984) “Customers aren’t shopping for a car they are shopping for a salesperson to buy a car from”. That was the way I approached car sales when I got into it after…

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Added by Larry Bruce on March 12, 2010 at 8:31am — 15 Comments

“Thank You” email gets the highest open rate

While in San Diego at Online Marketing Summit 2010 I heard a simple yet revealing fact. The “Thank You” email you send the customer after they submit a lead or for an appointment with your dealership will have the highest open rate of anything you send that customer.…

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Added by Larry Bruce on February 28, 2010 at 3:42pm — No Comments

4 Tips for Advertising on Facebook

There is an old saying in marketing fish where the fish are biting. Currently Facebook gets about 100 Million plus unique visitors each month, that is over 1/3 the US population. With the rising price of Google ad words it makes sense to add Facebook advertising to your marketing mix. I recently read an article “How to advertise on Facebook” was interesting but basic. The following is my version.



On Facebook your competition isn’t other business owners it’s the litany of status…

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Added by Larry Bruce on February 5, 2010 at 2:42am — 10 Comments

Begin With the End in Mind – Conversion Rate Optimization (CRO)

Those who follow me on twitter (@pcmguy) have seen me tweet this probably multiple times. “Google commodities everything” this is a quote from @jeffjarvis book “What Would Google Do?” for those of you that haven’t read it you should do so as soon as possible.



Along these same lines I recently heard a great analogy about search… Continue

Added by Larry Bruce on January 31, 2010 at 11:13pm — No Comments

Web 3.0 Tools and how they might apply to your business

Web 3.0 is all about recommendations, free services, intelligent (semantic) searches, and information that’s no longer random data, but tailored, highly intuitive and delivered in real time. Identifying some broad trends that dominate the new crop of Web tools and services which are in tune with the next generation of the web - Web 3.0 site and how these applications may impact your business.



Mobile applications have long been… Continue

Added by Larry Bruce on January 19, 2010 at 10:40pm — 1 Comment

Social Media Hype!

It’s late and I am about to go to bed, but I get this tweet “10 Things Social Media Can’t Do”. I have to read it, with all that is being stirred up today in our industry on this topic you would think it is the second coming or something. I am not going to go through all 10. I don't even agree with all 10 only 8, 5 & 10 are suspect.



I do think we need to really pay attention to the… Continue

Added by Larry Bruce on January 11, 2010 at 7:36pm — No Comments

CRM and Social Media are totally separate topics…What the…!?

Wednesday I caught a Tweet from Alex Snyder on CRM “Why hasn’t CRM sold more cars”. I was glad to see someone writing about something other than Social Media and I even email that to Alex.

All the hype and I am not using that term in a bad way here, just as a description for the industries obsession with Social Media. Whit all the Social Media hype it was… Continue

Added by Larry Bruce on January 1, 2010 at 6:20am — 18 Comments

Internet Department? You Just Don't Get It...

Yesterday I read a Ward article by Steve Finley, ‘Biggest Crock I Ever Heard’. This was follow up article containing rebuttal comments from disgruntled internet mangers taking offense to an earlier article “Are Dealership Internet Departments Obsolete?”.

This is so ironic I had to laugh, the very people that stuck their noses up in the air in and said “You just… Continue

Added by Larry Bruce on December 29, 2009 at 10:06am — 7 Comments

Your Car Dealership Sucks!

I just read a great article on PR and Social Media “Social media mitigates public relations crises”. I have though a lot about what dealership or dealership group will be the first to have an online firestorm erupt around them. There have been small brush fires here and there. I was involved in one with a client of AIMData 3 years ago before social media got big in this industry. It was quickly put out… Continue

Added by Larry Bruce on December 28, 2009 at 6:00am — 28 Comments

Follow up to "How Many Internet Leads Can Salespeople Handel"

I was going to post this as a comment to “How Many Leads and Salespeople Handel?” a video post by Steve Stauning, apparently there is a charter limit on comment; probably a good thing. So I am posting this as separate blog.



There are a few flaws in the logic of fewer internet leads per sales person:



1. Assuming all leads are created… Continue

Added by Larry Bruce on December 14, 2009 at 6:54pm — No Comments

Is your dealership missing the point of Social Media? The web is the original social media.

Just read a post by Adam Singer about a Business Week article “Beware Social Media Snake Oil”. This post was a great break down of all the myths that come up about social medias impact on business productivity and intellectual property.



I would like to add a dealership spin to this in the hope… Continue

Added by Larry Bruce on December 8, 2009 at 6:06am — 2 Comments

Traditional media still has a place in my budget…WHY??

I must have heard this 100 times at DD7 by many dealers I talked with. I even found myself agreeing…I remember saying sure it does. Today as I was recapping what I was exposed to this year at Digital Dealer I thought about this and it occurred to me…WHY?



What exactly does traditional media do for a dealership? I found myself not being able to answer the question. It’s not track-able so we can’t assign that value to it. Tried to fall back on… Continue

Added by Larry Bruce on November 5, 2009 at 9:32pm — 2 Comments

Stop the insanity!

I read through 4 blogs daily and there are a lot of great posts all with their own spin. From social media to mobile marketing to video, everyone is promoting the next SILVER BULLET and its killing me. Guys get a solid foundation down first, you’re off in web 2.0 and you haven’t even leveraged 20% of web 1.0.

I look through dealer websites that are a complete disaster you got flash widgets jumping out at customers, cars driving around on the… Continue

Added by Larry Bruce on October 13, 2009 at 8:23am — 4 Comments

Miro Kazakoff of Compete.com says: post-click-marketing is the key

Post-click marketing continues to gain mainstream acclaim.



I found this great article by Miro Kazakoff, managing director at Compete.com, wrote a great article on MediaPost,



SOS For Marketers: Avoid a Crash Landing.



“The fastest, cheapest way to boost return on your online advertising… Continue

Added by Larry Bruce on October 12, 2009 at 12:29am — 1 Comment

Click-Throughs, Ads and Mobile Marketing

A new study of mobile vs. non-mobile Internet usage;



Based on a sample of 92 million impressions, shows that mobile users are approximately half as likely to click on an advertisement as non-mobile users, of the 92 million impressions cited in the study, approximately 1.3 million (1.5%) came from mobile browsing. While non-mobile held steady with a 0.83% click through rate, mobile as a whole pulled a mere 0.48% – just over half of the… Continue

Added by Larry Bruce on September 21, 2009 at 9:30pm — 3 Comments

Traffic, Ads and Content…What makes you think you only have to be great at one or two?

I just read a post on Linkedin entitled “If content is King, Does that make SEOs The Joker?”. I have also recently engaged in several conversations on DrivingSales.com and other on Social Media and other topics. It… Continue

Added by Larry Bruce on September 20, 2009 at 9:41pm — 3 Comments

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