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Larry Bruce's ADM Blog (64)

Thinking Beyond Facebook

There has been a lot of buzz on social media these days. I have made my position pretty clear, social media is a support mechanism to your dealerships message not the primary carrier of the message itself. To that end I have studied a lot with a guy by the name of Chris Brogan. I met Chris in NY a few months back read his book Trust Agents liked what it had to say so I struck up a conversation… Continue

Added by Larry Bruce on September 16, 2009 at 6:12am — 2 Comments

Communication Channels, Levels of Interruption and Marketing Effectiveness

I just read this post by Chris Brogan “Communication Tools and Levels of Interruption” and I have to say it is a very interesting read. What I find even more interesting is the comments from the people who read the post. Clearly these people were looking at this from the stand point of communication of a co-worker or friend and the interruption impact these had on their daily… Continue

Added by Larry Bruce on September 12, 2009 at 7:38pm — 3 Comments

Clicks, Conversation and Conversions

Over the past few months social media has taken on a life of its own both in and out of the Retail Automotive Industry. It’s been incredible to watch. Like a shiny new toy I have seen the blogs fill with internet managers talking about social media, the blogs I have posted about social media have gotten 5X the attention in comments than that of others, it seems many are scrambling to involved, as they should. In Fact I recently read an article that the new Mac OS, Snow Leopard is integrated… Continue

Added by Larry Bruce on August 28, 2009 at 10:02am — 4 Comments

The “Golden age” of marketing

Before the "Golden age" of mass media, marketing wasn’t particularly important. Companies made commodities, things people needed. If you made things people needed, it was fairly priced and well distributed you’d do just fine. If you were a farmer you didn’t worry about marketing corn, if you were a black smith and could shoe a horse for a fair price you’d do ok, and the local barber cut hair. People bought stuff they needed and those with the skill made money providing for their customers’… Continue

Added by Larry Bruce on July 22, 2009 at 6:46am — No Comments

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