Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Quite simply, it's about reach. Most dealerships can reach about 50 percent of their customers…Continue
Added by Kevin Winter on November 28, 2018 at 7:00am — No Comments
As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-party customer data in your DMS.
Partnering with the right marketing vendor is the first step.…Continue
Added by Kevin Winter on November 16, 2018 at 7:12am — No Comments