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Stephen Murphy's ADM Blog (10)

How To Successfully Avoid the Dreaded Yelp! Review Filter

Post Written by Trevor Sumner, President & Founder of LocalVox

Yelp’s review filter drives both Yelp’s value and its greatest frustration among car dealers.  Invariably people complain when good reviews are filtered out, although not when bad ones are filtered, of course. But what makes Yelp…

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Added by Stephen Murphy on April 19, 2013 at 8:30am — No Comments

Why Your Google+ Local Ranking Highly Depends on Local Directories and Citations

There are over 100 different factors that determine how you rank on Google+ Local (Google Places and Google Maps).

 

One of the most important of those factors is making sure your Name, Address and Phone number (NAP) are consistent across hundreds of different directories and sources (find out how you are doing with this free local optimization…

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Added by Stephen Murphy on April 12, 2013 at 10:58am — 4 Comments

4 Killer Places To Find Blog Inspiration

Writer’s block is as common to bloggers as athlete’s foot is to, well, athletes. If you find yourself banging your head on your desk in the hopes that a good idea will fall out, please stop. Neurologists frown upon this activity, and there are much better ways to spark your creative…

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Added by Stephen Murphy on October 19, 2012 at 7:30am — 4 Comments

4 Incredibly Effective SEO Tactics You're Still Not Using

By Steve Murphy

Let’s face it: search engine optimization is getting harder every day. More companies are incorporating SEO into their marketing mix as customers continue to flock to the web to purchase, research and review their favorite products and services. With limited real estate on the first page of search engine results, it’s crucial to employ creative content and…

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Added by Stephen Murphy on July 12, 2012 at 7:13am — No Comments

Five Steps To A More Innovative Dealership

American business was built on the foundations of innovation. The automotive industry is no exception. From Ford’s pioneering of the assembly line process to the brilliantly efficient design of the Chevy Volt, automotive companies have thrived on innovative solutions to everyday problems.

Innovation doesn’t have to come from your corporate office. Encouraging innovative thinking in your dealership can…

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Added by Stephen Murphy on April 27, 2012 at 12:30pm — 1 Comment

Infographic: An Introduction to Video SEO


Copyright 2012 PCG Digital Marketing – Automotive Video SEO

Added by Stephen Murphy on April 18, 2012 at 2:32pm — 4 Comments

Say My Name, Google: Using AuthorRank for SEO

I’m going to take my chances and make a bold statement: People trust other people more than machines. We would all prefer to talk to the operator than go through a long, drawn out answering machine, and I certainly wouldn’t want a robot surgeon operating on my brain. These same principles apply in online marketing and SEO. As evidence, I’m basing my assumption on a few key criteria:

 

  1. The massive growth of social sharing over the past decade
  2. Google and Bing…
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Added by Stephen Murphy on March 27, 2012 at 6:30am — 2 Comments

10 Ways To CRUSH IT On LinkedIn

Building an informative and engaging LinkedIn profile can give your industry reputation a major boost and help potential clients find you. Unfortunately, many people lack complete profiles and miss countless opportunities to connect with others in the social realm. Here are ten tips to create a killer LinkedIn profile that pays…

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Added by Stephen Murphy on March 14, 2012 at 3:43pm — No Comments

What People Think of Internet Sales Managers

Added by Stephen Murphy on February 16, 2012 at 1:55pm — 11 Comments

Power In Numbers: Can we crowdsource an e-book?

Recently I've been extremely interested in group dynamics and social sharing for the greater good of the community. Though not a new concept, it has certainly exploded with the growth of platforms like LinkedIn,…

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Added by Stephen Murphy on July 25, 2011 at 1:26pm — No Comments

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