Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Joseph B Antley; JB ANTLEY's ADM Blog (7)

Is the bar low enough yet?

I had a very interesting conversation with a friend the other day that confirmed my beliefs about online car shopping. We were discussing how people use the internet when they're ready to buy a car. He mentioned that he had just purchased a car and how the internet helped a lot with the process. In fact, he said it was "Great!"

I wanted to find out more. Everything I've read about internet car shopping has pointed to inherent weaknesses, frustration and the proverbial 'run-around'. A… Continue

Added by Joseph B Antley; JB ANTLEY on May 9, 2009 at 9:09pm — 5 Comments

<b>RedNumbat unveils the next generation automotive website for online car shoppers, allowing for immediate price quotes on multiple vehicles with 'one-click'!</b>

RedNumbat, the company that pioneered the automated quote process for automobile consumers has introduced its latest version streamlining the car shopping process and empowering the consumer. All the comparison price shopping can now be done in less than a minute from any computer!

Glen Gardner, NJ (PRWEB) September 8, 2008

RedNumbat, the company that developed the first automated pricing software for consumers and car dealers announced today that online car shoppers may now… Continue

Added by Joseph B Antley; JB ANTLEY on September 3, 2008 at 11:17am — 2 Comments

Internet Car Shopping 2.0

Have you tried buying a car online lately?

If so, you've found that not much has changed in the 10+ years that car dealers have had websites! The internet revolution has completely missed the retail car business. The websites are no more than the YELLOW PAGES.

Step 1. Fill out a contact form requesting a price

Step 2. Submit your information

Step 3. Wait for a phone call from the dealer that rarely comes

Step 4. Sift through all the… Continue

Added by Joseph B Antley; JB ANTLEY on July 30, 2008 at 11:10am — No Comments

"Why RedNumbat? Why now?"

A lot of people ask me "Why RedNumbat?" and "Why now?".

There has never been a better time to launch this product than right now. Car sales are down, and the online shopping experience is disappointing, at best. Internet shoppers want information quickly and we don't like going back and forth with a salesperson who is reluctant to (or not permitted to) give out a price. RedNumbat allows shoppers to pick a car, and in seconds recieve an actual price that they can buy the car for,… Continue

Added by Joseph B Antley; JB ANTLEY on July 30, 2008 at 11:08am — No Comments

"But what about the car dealers?"

I have spoken with quite a few dealers over the past few months about this service. Some get it, but many are worried about giving out prices to internet shoppers, they wonder what will happen. Will the customer 'shop' the price? Uh maybe, probably, that's what 'shoppers' do. But if the price is reasonable, easy to get, and the dealer followed up quickly then he is going to get the sale. Not rocket science. The worst thing a dealer can do is make an internet shopper jump through hoops to get a… Continue

Added by Joseph B Antley; JB ANTLEY on July 30, 2008 at 11:05am — 1 Comment

"But how much can I buy the car for?"

That is the question. There are a multitude of sites out there in cyberspace that will provide MSRP and even dealer invoice. And while these numbers are important to a car buyer, they still want to know "But how much will I pay?". We all know the price the customer will pay is going to fall somewhere between MSRP and invoice, but where largely depends are many factors; demand, vehicle age, time of the month, sales trend, buyer desire, and yes, the negotiation skills of both parties. Customers… Continue

Added by Joseph B Antley; JB ANTLEY on July 30, 2008 at 11:00am — No Comments

My Blog to my blog!

Added by Joseph B Antley; JB ANTLEY on June 2, 2008 at 11:08am — 1 Comment

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service