Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
As we work with more and more dealers, we're starting to see some trends in the way that digital marketing is being handled. In some cases, dealers aren't fully aware of everything they're supposed to be getting from their vendor partners. This can be challenging because most vendors that we've seen over the years will only give you what you expect from…Continue
The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be both public and private.
For car dealers, this has…Continue
Added by Erika Kay Simms on October 21, 2014 at 4:34pm — No Comments
From Lyndhurst, New Jersey, one family owned independent auto dealership is demonstrating true leadership in demonstrating how a customer-centric focus empowers them to cross the digital divide.
Since opening their doors, Amaral Auto Sales has always been committed to their customers. But what used to spread via word of mouth now travels at the speed of light over the internet in the form of online reviews.
Don’t Let Others Tell Your…Continue
Over the last few weeks, Facebook has been buzzing as it rolls out new features and updates. Some are aimed at creating a better experience for users, like the updated look of the timeline, while others, such as the identification of which administrator posted on a page are useful for page owners.
I rather enjoy the look of the new timeline. The larger images and grouping of similar items side-by-side do improve the experience from my perspective.
It's easy to fall into the "post it now" trap when dealing with customer photos and Facebook. We get a smiling, happy face, and we want the world to see that - but we often forget that those posts can start to pile up if done too frequently.