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Steve White's Blog – March 2017 Archive (2)

A Simple Way to Test CRM Sourcing by Your Salespeople

When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology cannot interpret – inaccurate human input. While no CRM system can provide you with accurate marketing attribution, it contains data that is invaluable to the process. Because getting accurate data into your CRM is the first step toward attribution,…

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Added by Steve White on March 29, 2017 at 7:08am — No Comments

The Black Hole that is your Marketing Data

Per Wikipedia, a black hole is a region of spacetime exhibiting such strong gravitational effects that nothing – not even light – can escape from inside it. For many dealers, trying to make sense of the data provided by a vendor’s dashboard can be like trying to escape from a black hole. Most don’t understand what the data means and have to access ten or more portals to get a…

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Added by Steve White on March 7, 2017 at 6:00am — No Comments

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