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Jody DeVere's Blog – October 2008 Archive (5)

Politics, Palin and the Power of the Purse - Yvonne Divita on How to Communicate with Consumers Who Control $5 Trillion

Politics, Palin & the Power of the Purse: Women's Marketing Expert Dishes on Economic Crises, Twitter and How to Communicate with Consumers Who Control $5 Trillion



Reprinted from the… Continue

Added by Jody DeVere on October 29, 2008 at 7:30am — No Comments

If You Have Knowledge - Let Others Light their Candles In It

An estimated 14,000 women gathered at the nonprofit, nonpartisan conference WeEmpower Women’s Conference held in the Long Beach Arena in Southern California yesterday along with myself. The event, which began 22 years ago as a government initiative for female small business owners and working professionals, has grown into the largest woman’s forum of its kind in the United States.



California First Lady Maria Shriver shaped this year’s… Continue

Added by Jody DeVere on October 23, 2008 at 9:00pm — 2 Comments

Driven for Success - Susan Scarola DCH Auto Group President and CEO to Be Honored

The Women's Automotive Association International is proud to present the 2008 Professional Achievement Award to Susan Scarola President & CEO of DCH Auto Group on Thursday November 20th, 2008 in Los Angeles at the Biltmore Hotel during the LA Auto Show preview days.

As President and CEO of DCH Auto Group of a group of over 30 dealerships in four states and growing, Susan brings to the DCH table an M.B.A. from New York University and CPA… Continue

Added by Jody DeVere on October 17, 2008 at 8:00am — 1 Comment

Social Media to Reach Women Car Buyers - Tools and Tips

Social media is growing into a significant part of the marketing, branding and loyalty building strategies for many businesses. Email marketing and web sites are still important - but blogs and other social media tools are becoming critical, especially for car dealers when trying to reach in market women car buyers. Thumbnail image for Thumbnail image for Metallic Black Logo.jpg



According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the… Continue

Added by Jody DeVere on October 14, 2008 at 12:02pm — No Comments

Marketing to Women Break Out Session Tuesday Oct 7th 1pm - JD Power Automotive Internet Round Table

Be sure to attend the Marketing to Women breakout session Oct 7th 1pm during the JD Power Automotive Internet Round Table in Las Vegas next week.





Panel Leader Melanie Kovach | General Manager | AutoMart.com/AutoExtra.com

Sponored by AutoMart.com



Panelist include:



Erica Siestma - Manager of CRM and Corporate Communications - MileOne.com

Mark Rikess - The Rikess Group -…
Continue

Added by Jody DeVere on October 3, 2008 at 12:19pm — No Comments

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